Italy’s First Starbucks Opens in Milan on Friday
This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. Terms apply to the offers listed on this page. For an explanation of our Advertising Policy, visit this page.
In what Starbucks is calling a 35-year-old dream, the company will finally open its first Italian store in Milan on Friday morning.
A Starbucks in Italy — the espresso capital of the world — marks the company’s 78th global market, but it looks nothing like any of the coffee shops you’d see in neighboring European cities and the US. The Reserve Roastery in Milan is located in the former historic post office in Palazzo delle Poste. The bronzed storefront blends in easily with the architecture; On the inside, the 25,000-square-foot space is designed by Liz Muller, Starbucks chief design officer, and the roof combines Italian artistry and materials from hand-carved marble with palladiana flooring.
The Reserve Roastery in Milan is Starbucks third roastery in the world, after the first in Seattle, home to its corporate headquarters, went up in 2014, and one in Shanghai in 2017. The roastery will offer arabica coffee sourced from 30 countries around the world and will sell baked artisanal food from local baker Rocco Princi.
Muller told the Associated Press that Starbucks “wanted to come and bring a premium experience that is different to what people in Italy are used to.” In Italy, hanging out at a coffee shop isn’t the norm. In fact, you often have to pay if you want sit down at a cafe. Instead, you typically pay one to two euros for a quick espresso shot and enjoy it standing up at the bar. Not all Italians will appreciate this new coffee shop in their country.
“I’ve tasted Starbucks coffee, and I’ll absolutely stick to Italian coffee,” Italian local Giulia Brighenti told the AP.
The Milan Roastery comes 20 years after Starbucks opened its first European store in London. The company described the new Italian store as “the crown jewel of Starbucks global retail footprint.” Howard Schultz, chairman emeritus of Starbucks, said his trip to Milan 35 years ago in 1983 inspired him to transform the company into what it is today. Schultz said he was “deeply impressed” with Italy’s espresso culture where “family, friends and colleagues meet daily for espresso or cappuccino at welcoming, casual neighborhood bars.”
Starbucks also plans to add additional stores in Milan later this year.
Featured image courtesy Starbucks.
Welcome to The Points Guy!
WELCOME OFFER: 80,000 Points
TPG'S BONUS VALUATION*: $1,650
CARD HIGHLIGHTS: 2X points on all travel and dining, points transferrable to over a dozen travel partners
*Bonus value is an estimated value calculated by TPG and not the card issuer. View our latest valuations here.
- Earn 80,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. That's $1,000 when you redeem through Chase Ultimate Rewards®. Plus earn up to $50 in statement credits towards grocery store purchases within your first year of account opening.
- Earn 2X points on dining including eligible delivery services, takeout and dining out and travel. Plus, earn 1 point per dollar spent on all other purchases.
- Get 25% more value when you redeem for airfare, hotels, car rentals and cruises through Chase Ultimate Rewards®. For example, 80,000 points are worth $1,000 toward travel.
- With Pay Yourself Back℠, your points are worth 25% more during the current offer when you redeem them for statement credits against existing purchases in select, rotating categories.
- Get unlimited deliveries with a $0 delivery fee and reduced service fees on eligible orders over $12 for a minimum of one year with DashPass, DoorDash's subscription service. Activate by 12/31/21.
- Count on Trip Cancellation/Interruption Insurance, Auto Rental Collision Damage Waiver, Lost Luggage Insurance and more.
- Get up to $60 back on an eligible Peloton Digital or All-Access Membership through 12/31/2021, and get full access to their workout library through the Peloton app, including cardio, running, strength, yoga, and more. Take classes using a phone, tablet, or TV. No fitness equipment is required.