Italy’s First Starbucks Opens in Milan on Friday

Sep 6, 2018

This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. Terms apply to the offers listed on this page. For an explanation of our Advertising Policy, visit this page.

In what Starbucks is calling a 35-year-old dream, the company will finally open its first Italian store in Milan on Friday morning.

A Starbucks in Italy — the espresso capital of the world — marks the company’s 78th global market, but it looks nothing like any of the coffee shops you’d see in neighboring European cities and the US. The Reserve Roastery in Milan is located in the former historic post office in Palazzo delle Poste. The bronzed storefront blends in easily with the architecture; On the inside, the 25,000-square-foot space is designed by Liz Muller, Starbucks chief design officer, and the roof combines Italian artistry and materials from hand-carved marble with palladiana flooring.

Photo provided by Starbucks
Photo courtesy Starbucks.

The Reserve Roastery in Milan is Starbucks third roastery in the world, after the first in Seattle, home to its corporate headquarters, went up in 2014, and one in Shanghai in 2017. The roastery will offer arabica coffee sourced from 30 countries around the world and will sell baked artisanal food from local baker Rocco Princi.

Muller told the Associated Press that Starbucks “wanted to come and bring a premium experience that is different to what people in Italy are used to.” In Italy, hanging out at a coffee shop isn’t the norm. In fact, you often have to pay if you want sit down at a cafe. Instead, you typically pay one to two euros for a quick espresso shot and enjoy it standing up at the bar. Not all Italians will appreciate this new coffee shop in their country.

“I’ve tasted Starbucks coffee, and I’ll absolutely stick to Italian coffee,” Italian local Giulia Brighenti told the AP.

The Milan Roastery comes 20 years after Starbucks opened its first European store in London. The company described the new Italian store as “the crown jewel of Starbucks global retail footprint.” Howard Schultz, chairman emeritus of Starbucks, said his trip to Milan 35 years ago in 1983 inspired him to transform the company into what it is today. Schultz said he was “deeply impressed” with Italy’s espresso culture where “family, friends and colleagues meet daily for espresso or cappuccino at welcoming, casual neighborhood bars.”

Photo courtesy Starbucks.

Starbucks also plans to add additional stores in Milan later this year.

Featured image courtesy Starbucks.

Delta SkyMiles® Platinum American Express Card

Earn 90,000 bonus miles after you spend $3,000 in purchases on your new Card in your first 3 months. Offer ends 8/3/2022.

With Status Boost™, earn 10,000 Medallion Qualification Miles (MQMs) after you spend $25,000 in purchases on your Card in a calendar year, up to two times per year getting you closer to Medallion Status. Earn 3X Miles on Delta purchases and purchases made directly with hotels, 2X Miles at restaurants and at U.S. supermarkets and earn 1X Mile on all other eligible purchases. Terms Apply.

Apply Now
More Things to Know
  • Limited Time Offer: Earn 90,000 bonus miles after you spend $3,000 in purchases on your new Card in your first 3 months. Offer ends 8/3/2022.
  • Earn up to 20,000 Medallion® Qualification Miles (MQMs) with Status Boost® per year. After you spend $25,000 in purchases on your Card in a calendar year, you can earn 10,000 MQMs up to two times per year, getting you closer to Medallion® Status. MQMs are used to determine Medallion® Status and are different than miles you earn toward flights.
  • Earn 3X Miles on Delta purchases and purchases made directly with hotels.
  • Earn 2X Miles at restaurants worldwide including takeout and delivery in the U.S., and at U.S. supermarkets.
  • Earn 1X Miles on all other eligible purchases.
  • Receive a Domestic Main Cabin round-trip companion certificate each year upon renewal of your Card. Payment of the government imposed taxes and fees of no more than $80 for roundtrip domestic flights (for itineraries with up to four flight segments) is required. Baggage charges and other restrictions apply. See terms and conditions for details.
  • Enjoy your first checked bag free on Delta flights.
  • Fee Credit for Global Entry or TSA PreCheck® after you apply through any Authorized Enrollment Provider. If approved for Global Entry, at no additional charge, you will receive access to TSA PreCheck.
  • Enjoy an exclusive rate of $39 per person per visit to enter the Delta Sky Club® for you and up to two guests when traveling on a Delta flight.
  • No Foreign Transaction Fees.
  • $250 Annual Fee.
  • Terms Apply.
  • See Rates & Fees
Regular APR
17.24%-26.24% Variable
Annual Fee
Balance Transfer Fee
Recommended Credit
Terms and restrictions apply. See rates & fees.

Editorial Disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airlines or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

Disclaimer: The responses below are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser’s responsibility to ensure all posts and/or questions are answered.