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Caption by Hyatt: A new hotel brand for sociable travelers

Sept. 25, 2019
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4 min read
Caption by Hyatt Lobby
Caption by Hyatt: A new hotel brand for sociable travelers
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Hyatt has announced its 20th hotel brand, "Caption by Hyatt." This new brand intends to "bring people closer together, allowing them to work, eat or socialize in comfortable, flexible, communal spaces that encourage meaningful conversations and connections."

Hyatt says its purpose is to foster an environment that encourages guests to converse with each other. In other words, this is the hotel brand where all those chatty flight seatmates can congregate.

Hyatt will cater to the gregarious with its newest hotel brand. (Photo courtesy of Hyatt)

What we know about Caption by Hyatt

Caption by Hyatt has three main goals, according to the company:

  • Alluring and approachable spaces - Besides cozy rooms, the hotel brand will have common areas "flexible enough [for guests] to move things around and make the space uniquely theirs ... giving guests and locals alike no choice but to stay awhile."
  • Conversation-worthy food and beverage - Hyatt says the food and drink will be influenced by the the locale’s dynamic culture.
  • Experiences that don’t begin or end at the hotel’s front door - The hotel will provide drinks and shareable snacks all day. The common areas will be work-friendly with plenty of outlets. Multi-purpose spaces will welcome small events, with a "rotating calendar of do-it-yourself and hosted events from trunk shows to local beer tastings."

Hyatt says that it has listened to customers and learned that they want an approachable environment to help connect them with strangers during their hotel stay. Some Hyatt customers might disagree with this assessment (including me), but fortunately, there are 19 other brands to choose from.

Hyatt's vice president of global brands, Heather Geisler, says the brand will "invite guests and locals alike to hang out, enjoy a cocktail and catch up with a friend, new or old, in a space that is intended for them.” It sounds like the hotel will welcome the company of folks who aren't even guests into their shared workspaces and communal facilities.

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As for rooms, you can expect a snug experience with room sizes advertised at 220-270 square feet — certainly not a good option for larger families or those who prefer more space to spread out or work. You can check out all the property specs and photos on the Caption by Hyatt brand page.

Caption by Hyatt rooms will indeed be "cozy." (Photo courtesy of Hyatt)

What we don't know

There are a lot of unknowns about Caption by Hyatt.

We don't yet know the quality of these hotels, along with the anticipated hotel categories it will fall into. But given the limited-service aspect, it's reasonable to expect lower-category pricing similar to that of Hyatt House or Hyatt Place properties.

Related: The best Category 1 Hyatt properties in the U.S.

Hyatt has also not revealed possible locations, or how prevalent it expects the new hotel brand to be in the Hyatt portfolio. Jim Chu, the global head of development for Hyatt, did give a sliver of insight:



We intend for the Caption by Hyatt brand to be a global growth driver domestically and internationally in dense urban markets, emerging neighborhoods and high foot traffic areas ... We believe the brand is primed for strong growth as it can flex and adapt to suit the needs of different locations and markets and can offer a more sustainable approach to design and operations.

We'll see if Caption brings something unique to the table, as it's yet another new hotel brand seemingly geared toward millennials, like Hilton's Motto and Tru, Marriott's Moxy and IHG's Avid hotels.

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  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.