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Marriott plans to open an all-inclusive W Hotel in the Dominican Republic

Oct. 24, 2022
3 min read
W-All-Inclusive-Punta-Cana-in-Uvero-Alto
Marriott plans to open an all-inclusive W Hotel in the Dominican Republic
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The world’s largest hotel company isn’t losing focus on all-inclusive resorts or the Caribbean anytime soon, it appears.

Just days after Marriott International announced a deal to buy an affordable Mexico-based hotel chain (a move that reportedly would make it the largest hotel company in the Caribbean and Latin America), the U.S.-based hotel giant Monday revealed it was throttling its all-inclusive growth strategy forward in the Caribbean.

Marriott plans to open a W-branded all-inclusive resort in the Dominican Republic via a partnership with hotel developer Grupo Puntacana and MAC Hotels. The adults-only W All-Inclusive Punta Cana in Uvero Alto is expected to be the first W in the Dominican Republic as well as one of the first all-inclusive W properties in the world.

A Marriott spokesperson did not respond in time for publication to TPG’s request for comment as to which other W all-inclusive resorts are already open, as it wasn’t clear on the company website.

The W All-Inclusive Punta Cana is expected to include 349 guest rooms with balconies and plunge pools, as well as multiple suites. The resort is also slated to feature a spa with 11 treatment rooms, a shopping area, three pools with bars and 11 food and beverage outlets.

"Punta Cana is the perfect destination for both the W Hotels brand and an all-inclusive luxury resort," Laurent de Kousemaeker, Marriott’s chief development officer for the Caribbean and Latin America, said in a statement.

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Marriott’s presence in the all-inclusive resort segment boomed last year thanks to a deal with Sunwing Travel Group’s Blue Diamond Resorts hotel division. However, this was a plan in the works before then, as Marriott CEO Anthony Capuano beat the drum on all-inclusive resort growth potential years before he took over the top job at the company.

When the company officially launched its all-inclusive resort platform in 2019, the plan centered on seven brands: Ritz-Carlton, the Luxury Collection, Marriott Hotels, Westin Hotels, W, Autograph Collection and Delta by Marriott. The company noted at the time that W, in an all-inclusive capacity, would cater more toward adults while the Marriott Hotels brand would tend to attract families.

Related: 5 things you should know before booking an all-inclusive resort stay with points

Why now?

The major hotel companies typically shied away from all-inclusive resorts in the past in favor of chasing more lucrative business travel or luxury travel demand. Brands like Sandals and Club Med dominated the all-inclusive segment until more recently when Marriott, Hilton and Hyatt all made significant plays for the sector.

Why now? Why not? Leisure travel demand skyrocketed during the pandemic, and the rise in flexible work models fuels the potential for leisure travel demand to remain robust.

“How quickly we’ll get there, how big it might be is to be determined,” Capuano told Skift in 2019 of Marriott’s all-inclusive growth strategy. “But it is a strategic imperative to continue to grow our resort portfolio.”

Looking for a convenient way to see all of your points and miles in one place? Download the free TPG App!

Featured image by GRUPO PUNTACANA
Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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Best for the well-traveled foodie
TPG Editor‘s Rating
Card Rating is based on the opinion of TPG‘s editors and is not influenced by the card issuer.
4 / 5
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Rewards Rate

4XEarn 4X Membership Rewards® Points at Restaurants, plus takeout and delivery in the U.S.
4XEarn 4X Membership Rewards® points at U.S. supermarkets (on up to $25,000 per calendar year in purchases, then 1X).
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    Earn 60,000 Membership Rewards® points after you spend $4,000 on eligible purchases with your new Card within the first 6 months of Card Membership.

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  • Annual Fee

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  • Recommended Credit
    Credit ranges are a variation of FICO© Score 8, one of many types of credit scores lenders may use when considering your credit card application.

    670-850
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Why We Chose It

There's a lot to love about the Amex Gold card. It's been a fan favorite during the pandemic because of its fantastic rewards rate on restaurants (that includes takeout and delivery in the U.S.!) and U.S. supermarkets. If you're hitting the skies soon, you'll also earn bonus points on travel. Paired with up to $120 in Uber Cash (for U.S. Uber rides or Uber Eats orders) and up to $120 in annual dining statement credits at eligible partners, there's no reason that the foodie shouldn't add this card to their wallet. Enrollment required.

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Cons

  • Weak on travel outside of flights and everyday spending bonus categories
  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber/food credits
  • Few travel perks and protections
  • Earn 60,000 Membership Rewards® points after you spend $4,000 on eligible purchases with your new Card within the first 6 months of Card Membership.
  • Earn 4X Membership Rewards® Points at Restaurants, plus takeout and delivery in the U.S., and earn 4X Membership Rewards® points at U.S. supermarkets (on up to $25,000 per calendar year in purchases, then 1X).
  • Earn 3X Membership Rewards® points on flights booked directly with airlines or on amextravel.com.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and each month automatically get $10 in Uber Cash for Uber Eats orders or Uber rides in the U.S., totaling up to $120 per year.
  • $120 Dining Credit: Satisfy your cravings and earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, Milk Bar and select Shake Shack locations. Enrollment required.
  • Choose the color that suits your style. Gold or Rose Gold.
  • No Foreign Transaction Fees.
  • Annual Fee is $250.
  • Terms Apply.
  • See Rates & Fees