100 new properties to join World of Hyatt as Apple Leisure Group deal closes
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Hyatt Hotels has completed its acquisition of Apple Leisure Group, adding roughly 100 hotels and resorts to the Hyatt portfolio, including popular all-inclusive properties from brands like Secrets Resorts and Spas and Dreams Resorts and Spas.
In August, The Wall Street Journal reported that the deal would cost Hyatt roughly $2.7 billion in cash plus some debt.
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The deal dramatically expands Chicago-based Hyatt’s offerings in Mexico and the Caribbean. Hyatt says the following brands are included in the deal:
- Secrets® Resorts & Spas
- Dreams® Resorts & Spas
- Breathless® Resorts & Spas
- Sunscape® Resorts & Spas
- Zoëtry® Wellness & Spa Resorts
- Alua® Hotels & Resorts
Apple Leisure (or ALG) also sells vacation packages and charters. It operates under the names Apple Vacations brands, CheapCaribbean.com and others.
“Hyatt and ALG have highly complementary brand portfolios and share a deep commitment to colleague and guest experiences focused on care,” Mark Hoplamazian, Hyatt’s president and chief executive officer, said in a statement. “Having first entered the fast-growing luxury all-inclusive space in 2013, we are ideally positioned to capture the significant and rising demand for leisure travel and extend the world-class hospitality we provide to a wide range of new travelers.”
The hotel group said, “Hyatt now offers one of the largest collections of luxury all-inclusive resorts in the world, including new destinations for Hyatt such as Acapulco, Curaçao, the Canary Islands, Menorca and St. Martin.”
According to Hyatt, the company is currently working to determine how the World of Hyatt program and ALG’s Unlimited Vacation Club properties “can bring added value and unique loyalty benefits to their respective bases.” The goal, the statement said, is for the integration to happen in 2022 so World of Hyatt members can start earning and redeeming points at more than 100 new properties through the program.
TPG previously reached out to Hyatt for details on the integration with World of Hyatt.
Hyatt senior vice president of loyalty, brand marketing and consumer insights Amy Weinberg told TPG:
“At Hyatt we are always listening to our guests and members, and understand they are craving even more leisure offerings. The acquisition of Apple Leisure Group will expand our luxury getaway options with 100 new luxury resorts to choose from across Europe, Mexico, the Caribbean and Central America. It is too soon to know exactly how or when World of Hyatt will come to life within these resorts, however, please know that we are working fast and that we will share more as soon as we have it. In the meantime, we hope our guests and members will enjoy browsing the AMR collection to discover a new destination that’s just right for them.”
Hyatt, in a press release announcing the news, said, “Whether you’re planning a rejuvenating wellness break, time to relax for two, some quality family time or the ultimate destination wedding, the planned addition of these new resorts to Hyatt’s existing collection of 1,000+ hotels will give you even more memory-making options.”
Related: A complete guide to Hyatt Hotels
Check back for the latest news on the World of Hyatt expansion.
Featured image of Secrets Mallorca Villamil Resort & Spa courtesy of Apple Leisure Group.
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