Hyatt buying Apple Leisure Group; Deal would add 100 properties to World of Hyatt

Aug 15, 2021

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Hyatt Hotels confirmed a Wall Street Journal report Sunday night, Aug. 15, that it is buying Apple Leisure Group for some $2.7 billion in cash plus some debt. The acquisition could close as early as the fourth quarter of this year and it would add 100 hotels and resorts to the Hyatt portfolio, including popular all-inclusive properties from brands like Secrets Resorts and Spas and Dreams Resorts and Spas.

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The deal would dramatically expand Chicago-based Hyatt’s offerings in Mexico and the Caribbean. Hyatt says the following brands are included in the deal:

Apple Leisure (or ALG) also sells vacation packages and charters. It operates under the names Apple Vacations brands, and others.

The brands are a departure from Hyatt’s core products, but an interesting vote of confidence in the ongoing recovery in the leisure-travel space.

Hyatt today announced plans to acquire Apple Leisure Group and its portfolio of luxury brands, including SecretsⓇ Resorts and Spas, DreamsⓇ Resorts and Spas and ZoëtryⓇ Wellness & Spa Resorts. (Image courtesy of Apple Leisure Group.)

The hotel group said, “Once the acquisition is completed, Hyatt will offer you the largest collection of all-inclusive luxury resorts in the world — including many new markets such as Acapulco, Curacao, the Canary Islands, Menorca, St. Martin and more.”

Related: The 50 most popular World of Hyatt redemptions

It is not yet clear when the hotels might join World of Hyatt, but it is a big step in expanding Hyatt’s footprint. One of the biggest complaints from loyalty members is the smaller footprint of Hyatt compared to Marriott and Hilton. Some of the properties are currently bookable using Choice Hotels points. We do not know how long that affiliation will last now that they are being sold to Hyatt.

I reached out to Hyatt for details on the integration with World of Hyatt.

Hyatt senior vice president of loyalty, brand marketing and consumer insights Amy Weinberg told TPG:

“At Hyatt we are always listening to our guests and members, and understand they are craving even more leisure offerings. The acquisition of Apple Leisure Group will expand our luxury getaway options with 100 new luxury resorts to choose from across Europe, Mexico, the Caribbean and Central America. It is too soon to know exactly how or when World of Hyatt will come to life within these resorts, however, please know that we are working fast and that we will share more as soon as we have it. In the meantime, we hope our guests and members will enjoy browsing the AMR collection to discover a new destination that’s just right for them.”

Hyatt, in a press release announcing the news, said, “Whether you’re planning a rejuvenating wellness break, time to relax for two, some quality family time or the ultimate destination wedding, the planned addition of these new resorts to Hyatt’s existing collection of 1,000+ hotels will give you even more memory-making options.”

Related: A complete guide to Hyatt Hotels

Apple Leisure is currently owned by KKR & Co and KSL Capital Partners, who bought it from Bain Capital back in 2017.

Featured image of Secrets Mallorca Villamil Resort & Spa courtesy of Apple Leisure Group.

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