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Mischief managed! I just got a sneak peek at the magical Harry Potter store opening in New York City

May 28, 2021
4 min read
Mischief managed! I just got a sneak peek at the magical Harry Potter store opening in New York City
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Still waiting on your acceptance letter from Hogwarts School of Witchcraft and Wizardry?

Yeah, me too.

Fortunately, muggles can soon live out their enchanted dreams at the Harry Potter flagship store in New York City, which opens to the public on Thursday, June 3.

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(Photo by Melanie Lieberman/The Points Guy.)

During a press preview on Friday, I was able to step inside an immersive experience that brought to life incredible moments from the Harry Potter and Fantastic Beasts books and films.

Entering from Fifth Avenue (at Broadway), guests are immediately greeted by an incredible model of Fawkes the Phoenix, which weighs over 200 pounds and soars above a section of the store with items you'll only find at the New York City flagship (think: Harry Potter New York-branded shirts and accessories).

(Photo by Melanie Lieberman/The Points Guy.)

There are a total of 15 different themed areas spread across the sprawling 21,000-square-foot space, including a Honeydukes sweet shop where a ribbiting Chocolate Frog presides over walls of Bertie Bott's Every Flavor Beans and Fudge Flies.

(Photo by Melanie Lieberman/The Points Guy.)

Kids can shop for Harry Potter-themed plush toys and games beneath a Dirigible plum tree before grabbing a Golden Snitch wand (available only at the New York flagship) from the sprawling Wand Shop that has the deliberately chaotic feel of Ollivander's.

You can even take your wand — or robes, Hogwarts letter and more — to the Things That Must Be Named personalization shop.

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(Photo by Melanie Lieberman/The Points Guy.)

The store is also home to the first House of MinaLima (from the graphic design duo behind the Harry Potter and Fantastic Beasts movies) in the country, perhaps my personal favorite area of the store. Shoppers can peruse prints of the Daily Prophet and Quibbler, themed journals and other paper goods. You can also finally get your hands on your very own Hogwarts acceptance letter.

(Photo by Melanie Lieberman/The Points Guy.)
(Photo by Melanie Lieberman/The Points Guy.)

In addition to all the shops, there are also a number of opportunities to dive deeper into the Wizarding World of Harry Potter.

All around the store are photo opportunities (see how you measure up against Hagrid) and original props that were featured in the movies, including Ron Weasley's Spellotaped broken wand and Tom Riddle's Basilisk fang-impaled diary — both from "Harry Potter and the Chamber of Secrets." Visitors can use the Harry Potter Fan Club app to collect "enchanted keys" connected to these authentic items and unlock letters to a secret code that could lead to a fun surprise at checkout.

(Photo by Melanie Lieberman/The Points Guy.)

Two new "multiplayer virtual reality experiences" will open later this summer where you can fly on a broomstick and battle Death Eaters at "Wizards Take Flight" or step inside your very own adventure at Hogwarts with "Chaos At Hogwarts."

An interactive wand table will also let guests put their wizardry skills to the test.

(Photo by Melanie Lieberman/The Points Guy.)

And, of course, you can drop by the Butterbeer Bar for a cup of Butterbeer on draft or a Butterbeer ice cream cone — perfect for a hot day in Diagon Alley. I mean, New York City.

Best of all, you no longer have to buy theme park tickets or fly across the pond for an immersive Harry Potter experience. The flagship store is centrally located on 22nd Street between Fifth Avenue and Broadway, and it's free to enter — though the store will have a virtual queuing system when it opens.

(Photo by Melanie Lieberman/The Points Guy.)

But even though you won't have to pay for admission, serious Harry Potter fans should be prepared to splash out on sweets, collectibles and other magical souvenirs.

Featured image by Image courtesy of Harry Potter New York. 
Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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  • You must spend the $300 travel credit before earning 3x points for travel and dining
  • No automatic hotel elite status
  • Earn 80,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. That's $1,200 toward travel when you redeem through Chase Ultimate Rewards®
  • $300 Annual Travel Credit as reimbursement for travel purchases charged to your card each account anniversary year.
  • Earn 5x total points on flights and 10x total points on hotels and car rentals when you purchase travel through Chase Ultimate Rewards® immediately after the first $300 is spent on travel purchases annually. Earn 3x points on other travel and dining & 1 point per $1 spent on all other purchases
  • Get 50% more value when you redeem your points for travel through Chase Ultimate Rewards®. For example, 80,000 points are worth $1,200 toward travel
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Best premium travel card for value
TPG Editor‘s Rating
Card Rating is based on the opinion of TPG‘s editors and is not influenced by the card issuer.
4 / 5
Go to review

Rewards Rate

10xEarn 10x total points on hotels and car rentals when you purchase travel through Chase Ultimate Rewards®.
5xEarn 5x total points on flights through Chase Ultimate Rewards®.
3xEarn 3x points on other travel and dining.
1xEarn 1 point per $1 spent on all other purchases
  • Intro Offer
    Earn 80,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. That's $1,200 toward travel when you redeem through Chase Ultimate Rewards®

    80,000 bonus points
  • Annual Fee

    $550
  • Recommended Credit
    Credit ranges are a variation of FICO© Score 8, one of many types of credit scores lenders may use when considering your credit card application.

    740-850
    Excellent

Why We Chose It

If you are looking to take your premium rewards to the highest level, this card is really a no brainer in our eyes. Chase's Ultimate Rewards make points easy to redeem, with a wide range of 10 airline and three hotel transfer partners and a friendly user interface. Despite the high annual fee, Chase is consistently adding new benefits to keep the card competitive in a fierce premium rewards field.

Pros

  • $300 annual travel credit as reimbursement for travel purchases charged to your card each account anniversary year
  • Access to Chase Ultimate Rewards hotel and airline travel partners
  • Unlimited 3x points on the broad category of travel and dining
  • 50% more value when you redeem your points for travel through Chase Ultimate Rewards®
  • Broad definitions for travel and dining bonus categories

Cons

  • Steep $550 annual fee
  • May not make sense for people that don't travel frequently
  • You must spend the $300 travel credit before earning 3x points for travel and dining
  • No automatic hotel elite status
  • Earn 80,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. That's $1,200 toward travel when you redeem through Chase Ultimate Rewards®
  • $300 Annual Travel Credit as reimbursement for travel purchases charged to your card each account anniversary year.
  • Earn 5x total points on flights and 10x total points on hotels and car rentals when you purchase travel through Chase Ultimate Rewards® immediately after the first $300 is spent on travel purchases annually. Earn 3x points on other travel and dining & 1 point per $1 spent on all other purchases
  • Get 50% more value when you redeem your points for travel through Chase Ultimate Rewards®. For example, 80,000 points are worth $1,200 toward travel
  • 1:1 point transfer to leading airline and hotel loyalty programs
  • Access to 1,300+ airport lounges worldwide after an easy, one-time enrollment in Priority Pass™ Select and up to $100 application fee credit every four years for Global Entry, NEXUS, or TSA PreCheck®
  • Count on Trip Cancellation/Interruption Insurance, Auto Rental Collision Damage Waiver, Lost Luggage Insurance and more