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Free Upgrades on Delta Are Becoming Even Harder to Come By

July 11, 2019
3 min read
Delta A350 Suite Detroit to Toyko_11_edit
Free Upgrades on Delta Are Becoming Even Harder to Come By
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If you've noticed fewer Delta upgrades clearing of late, you're not alone. As Delta celebrates a record quarter, it's also rejoicing over a 10% increase in premium product ticket revenue and double-digit percentage increases in loyalty and mileage-related income. In lay terms, that means more people than ever before are paying up for confirmed seats in business and first class, which means fewer seats than ever are remaining open for complimentary upgrades.

This is a continuation of a trend that shows no signs of stopping. While Delta has one of the most generous free upgrade policies of the major US airlines, top tier elites should ponder just how valuable that perk is given this new reality. As the overall economy continues to thrive and Delta itself makes it ever easier to buy upgrades into premium cabins, we're edging closer to a world where "want first, buy first" becomes the go-to mantra.

In the airline's most recent quarter, 52% of adjusted revenue was derived from "premium products and non-ticket sources." Glen Hauenstein, Delta’s president, noted "record passenger loads and $1 billion in revenue growth for the June quarter." Additionally, Delta notched a new highest-revenue day on July 7.

Full cabins of paying first class customers are becoming more common on Delta Air Lines (Photo by Darren Murph/The Points Guy)

In essence, we're looking at simple math. When more passengers buy first- and business-class seats, Delta has fewer to hand out as free upgrades. It also stands to reason that the airline would make fewer available for use with Global and Regional Upgrade Certificates. Delta made it simple for customers to exchange their SkyMiles for seat upgrades at a value of roughly 1 cent per SkyMile, and while that's a poor use of miles from a value standpoint, a huge swath of casual flyers don't know any better.

While there's no direct mention, one can't help but compare Delta's record quarter with American Airlines' latest guidance that came before its quarterly earnings, scheduled to be released July 25. There, ongoing disputes with mechanics and the impact from the Boeing 737 MAX grounding have caused the airline to shrink for the first time since before its merger with US Airways.

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Apply for American Express® Gold Card
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Best for dining at restaurants
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Rewards Rate

4XEarn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
4XEarn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
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  • Intro Offer

    As High As 100,000 points. Find Out Your Offer.
  • Annual Fee

    $325
  • Recommended Credit

    Excellent to Good

Why We Chose It

There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

Pros

  • 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.