First look inside the American Express Platinum House coming to NYC this weekend

Nov 30, 2019

This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. Terms apply to the offers listed on this page. For an explanation of our Advertising Policy, visit this page.

If you’re an American Express Platinum or Centurion cardholder and you find yourself by Union Square this weekend, you and three guests can take a break, sip cocktails and eat gourmet food from critically acclaimed chefs free of charge. As we wrote about two weeks ago, American Express is opening its latest Platinum House pop-up — its first in Manhattan — at 5 East 17th Street, a mere block from New York’s buzzing Union Square for just two days:

Saturday, Nov. 30 and Sunday, Dec. 1 from noon to 5 p.m.

This isn’t the first “Platinum House.” The pop-up has emerged at popular events like Coachella and Art Basel to give Platinum and Centurion cardholders an upscale retreat from the action. This year, American Express celebrates the 10th anniversary of Small Business Saturday, a Saturday-after-Thanksgiving tradition meant to remind holiday shoppers to patronize smaller local vendors. Consequently, Amex has integrated its emphasis on local businesses with the usual chic that we’ve come to expect at Platinum House.

Indeed, this is the first Platinum House geared toward educating Platinum and Centurion cardholders about the benefits of “shopping small,” and, of course, being a part of the Amex Business Card network. As production crews applied the finishing touching the evening before launch, we got a peek inside to share what was already finished before the crowds start pouring in.

The large pop-up lounge lives in what used to be popular contemporary American restaurant Union Fare, and it’s big for New York City. It’s a smart-looking blend of lounge, library and coworking space, with complimentary cocktails and bites from a mix of critically acclaimed chefs whose restaurants, each a part of the American Express Global Dining collection, offer stations that showcase their locally sourced and inspired signature dishes.

These include Legacy, with its Italian coastal cuisine from Chef Ryan Hardy, Cote, the world’s only Michelin-starred Korean steakhouse with Simon Kim and Chef David Shim and Wayan, offering Indonesian fare from husband and wife duo Chef Cédric and Ochi Vongerichten. Each of their stations have been designed with their restaurants in mind, and each brings distinct characteristics from their respective brick-and-mortar locations. 

The space is broken up into two large rooms.

Neither food nor drinks were quite ready at the time of this visit. Still, everything, including the chefs themselves, will be on hand to provide a complimentary taste of some of the best food in the city. And yes — I asked, there’s no cap on how many samples you can have. *Wink*

The bars still had tarps and ladders around them, but once open Saturday afternoon, they’ll serve up specialty cocktails created by Undercote, select wines curated by Parcelle and coffee will be available and complimentary to all cardmembers and their guests.

Plush couches and chairs, wooden tables and padded stools fill the space nicely and should offer abundant seating for those interested in stopping by (seriously, how did they set this up in just a couple of days?!). 

Guests will also be able to take part in complimentary gift wrapping; meet former Teen Vogue chief editor and author of More Than Enough, Elaine Welteroth; enjoy a local NYC shopping guide curated by Ms. Welteroth, Kirsty Godso and Zanna Roberts Rassi; and take part in other yet-to-be-announced surprises.

With a nearby “Shop Small NYC” board, guests can learn about the benefits of shopping with smaller businesses. An Amex “Concierge Desk” will also be available to purchase gift cards to the restaurants featured in the pop-up, and learn about what else is on offer through one of Amex’s signature amenities.

Even though it wasn’t quite ready yet, the latest Platinum House looked good, and well worth a visit if you’re in the Union Square area. Complimentary food and drink aside, the space aims to be a comfortable and appreciated respite from the hectic shopping streets outside — kind of like a Centurion Lounge, and in a good way.

And with no cap on time spent or admissions, feel free to come and go as you please. Available only this Saturday, Nov. 30 and Sunday, Dec. 1 from noon to 5 p.m.

You can find more details about this Platinum House pop-up here, and be sure to join our dedicated small business Facebook Group TPG Small Biz for all of your points and miles business needs.

Featured image and all images above by Wallace Cotton/The Points Guy

The Platinum Card® from American Express

WELCOME OFFER: 100,000 Points Terms Apply.

TPG'S BONUS VALUATION*: $2,000

CARD HIGHLIGHTS: Delta Sky Club and Centurion lounge access, up to $200 annual airline fee credit and up to $200 in Uber Cash annually (only for use in the U.S.)  (Enrollment required for select benefits)

*Bonus value is an estimated value calculated by TPG and not the card issuer. View our latest valuations here.

Apply Now
More Things to Know
  • Earn 100,000 Membership Rewards® Points after you spend $6,000 on purchases on the Card in your first 6 months of Card Membership.
  • Plus, earn 10x points on eligible purchases on the Card at restaurants worldwide and when you Shop Small in the U.S., on up to $25,000 in combined purchases, during your first 6 months of Card Membership.
  • Earn 5X Membership Rewards® Points for flights booked directly with airlines or with American Express Travel up to $500,000 on these purchases per calendar year and earn 5X Membership Rewards® Points on prepaid hotels booked with American Express Travel.
  • $200 Hotel Credit: Get $200 back in statement credits each year on prepaid Fine Hotels + Resorts® or The Hotel Collection bookings with American Express Travel when you pay with your Platinum Card®.
  • $240 Digital Entertainment Credit: Get up to $20 in statement credits each month when you pay for eligible purchases with the Platinum Card® at your choice of one or more of the following providers: Peacock, Audible, SiriusXM, and The New York Times. Enrollment required.
  • $155 Walmart+ Credit: Cover the cost of a $12.95 monthly Walmart+ membership with a statement credit after you pay for Walmart+ each month with your Platinum Card. Cost includes $12.95 plus applicable local sales tax.
  • American Express has expanded The Centurion® Network to include 40+ Centurion Lounge and Studio locations worldwide. Now there are even more places your Platinum Card® can get you complimentary entry and exclusive perks.
  • $200 Airline Fee Credit: Get up to $200 in statement credits per calendar year in baggage fees and more at one select qualifying airline.
  • $200 Uber Cash: Enjoy Uber VIP status and up to $200 in Uber savings on rides or eats orders in the US annually. Uber Cash and Uber VIP status is available to Basic Card Member only.
  • $300 Equinox Credit: Get up to $25 back each month on select Equinox memberships when you pay with your Platinum Card®. Enrollment required.
  • $179 CLEAR® Credit: Use your Card and get up to $179 back per year on your CLEAR® membership.
  • $695 annual fee.
  • Terms Apply.
  • See Rates & Fees
Regular APR
See Pay Over Time APR
Annual Fee
$695
Balance Transfer Fee
N/A
Recommended Credit
Excellent/Good
Terms and restrictions apply. See rates & fees.

Editorial Disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airlines or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

Disclaimer: The responses below are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser’s responsibility to ensure all posts and/or questions are answered.