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North America's first indoor ski resort just opened in a New Jersey mall

Dec. 13, 2019
4 min read
Ski_American Dream
North America's first indoor ski resort just opened in a New Jersey mall
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Ski season is officially here — and now, you can even hit the slopes inside a shopping mall in New Jersey.

On Dec. 5, the new American Dream mall in East Rutherford, New Jersey, opened North America’s first indoor ski resort. Called Big Snow America, it will be open 365 days a year — even during the hottest, most humid days of summer. The ski resort is just the beginning of the mall’s multiphase opening, which also included the debut of North America’s largest indoor theme park, Nickelodeon Universe, in October.

“Big Snow is a game changer for skiing and snowboarding in the United States,” Hugh Reynolds, vice president of marketing and sales for Snow Operating, said in a statement. "The unprecedented access to year-round snow combined with the center’s unrivaled location ... will allow us to provide opportunities never before seen, and to move the needle on growing the sports in a big way.”

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For years, the sprawling American Dream mall was little more than a vacant eyesore along the Jersey Turnpike. It's 16 stories tall and stretches over 180,000 square feet, and now home to an après ski lounge and a 200-foot-wide ski slope.

While it isn’t the first of its kind in the world, similar attempts at indoor skiing in North America have made use of artificial revolving slopes. Big Snow, however, uses advanced technology to maintain a constant indoor temperature of 28 degrees, so they can make, groom and control actual snow.

What does that mean for skiers and snowboarders? None of that annoying freezing, thawing and refreezing so common on the East Coast that results in terrible, icy conditions outdoors. The snow can even be recycled, making the resort more energy efficient.

The lift-accessed terrain has a 160-foot vertical drop and runs that range from beginner to advanced, although expert skiers and riders likely won’t be extremely challenged by the 26-degree black diamond run (some of the steepest inbound runs in the U.S. exceed 50 degrees).

Still, the most avid skiers and riders will rejoice once they're able to scratch their mid-summer itch with a turn. There's even a terrain park — perfect for those hoping to hone their skills on the jumps and rails.

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Outside New Jersey's American Dream Mall and Big Snow. (Photo by Gabby Jones/Bloomberg/Getty Images)

Related: The best credit cards to use on ski trips

As you might expect, the facility will largely cater to first-time and beginner skiers and riders. Snow Operating, which owns Big Snow and a number of outdoor ski resorts across the nation. including nearby Mountain Creek, is utilizing their Terrain Based Learning method. Features on parts of the slope help skiers and riders naturally control their speed, turns and body positioning.

First-time and infrequent skiers and snowboarders also know that lack of equipment and appropriate clothing can be a huge barrier to trying the sport. At traditional resorts, skis, snowboards, helmets and poles can usually be rented (for a hefty fee), but snow pants and jackets can't. Guests are forced to choose between purchasing potentially pricey snow gear, or taking to the slopes in unsuitable clothes. That alone can make skiing and snowboarding a potentially miserable experience.

That's another way Big Snow is great for beginners. Packages, which start at $49.99 when purchased online, include equipment rentals; snow pants and a jacket; a helmet; a two-hour lift ticket; and access to Terrain Based Learning and dedicated instructors.

One-on-one private lessons will also be available for $199.99 (for two hours). And for visitors who already have their own gear, a two-hour lift ticket will cost only $29.99 when purchased online: not bad when compared to the $200 day passes offered by some higher-end resorts.

Related: The best annual ski passes

Regardless of whether you're a veteran skier or rider, or a novice who hasn't had the time (or cash) to head to a major outdoor resort, Big Snow could be a great way to bring the great outdoors a little bit closer to the Big Apple. After all, you can now fit in a few turns as easily as you would spend a couple hours at the gym, regardless of the weather or time of year.

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Apply for American Express® Gold Card
at American Express's secure site
Terms & restrictions apply. See rates & fees
Best for dining at restaurants
TPG Editor‘s Rating
4 / 5
Go to review

Rewards Rate

4XEarn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
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  • Intro Offer

    As High As 100,000 points. Find Out Your Offer.
  • Annual Fee

    $325
  • Recommended Credit

    Excellent to Good

Why We Chose It

There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

Pros

  • 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.