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Elle Magazine to open hotels in Paris and Mexico

Melissa Klurman
Melissa Klurman
Contributor
Melissa Klurman is a freelance travel reporter. Combining her journalism background with her love of exploring, Melissa turned her passion for travel into a profession, venturing everywhere from the Arctic to Zimbabwe in search of stories. She has worked as an editor at both Frommer's and Fodor's travel guides, editor at large for Bonnier's Travel Group (Islands/CTL/Saveur) and was a media spokesperson for both Fodor's and Travelocity. At Fodor's she created the first Southern Africa and African Safari guidebooks, which in turn has led to more than a dozen trips to southern and eastern Africa, including gorilla trekking in Uganda and a comically unfortunate horseback ride in the Kalahari Desert.
May 25, 2022
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3 min read
Looking up at The Eiffel Tower through Paris housing, Paris, France
Elle Magazine to open hotels in Paris and Mexico
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The future of print magazines may be uncertain, but one venerable brand is looking beyond the page to bring its aesthetic to the world of hospitality. Elle, the iconic fashion publication, yesterday announced the launch of Elle Hospitality; this group features two new brands -- Maison Elle and Elle Hotel -- that will combine "lifestyle-focused destinations and stylish accommodations."

City-centric Maison Elle will feature boutique hotels in urban centers around Europe and China with "affordable" rates, a combination of "convenience and practicality" and personalized service, according to the company. For the Elle Hotel, the company is focusing on high-end experiences and resort destinations for "regenerative retreats." For both brands, expect the magazine's emphasis on the latest trends to be evident in the decor and design.

Fittingly for the French-owned Elle, the first Maison Elle property is scheduled to open this fall in Paris. ElleHotel will launch with a property in Jalisco, Mexico, in summer 2023.

Maison Elle, Paris. (Photo courtesy of ELLE Hospitality)

Maison Elle, Paris, is opening in partnership with Studio V, which will own and operate the hotel. The 25-room property will be located in Paris' 17th arrondissement, near the Arc de Triomphe.

After its Paris launch, Maison Elle will expand across Europe and China (specific locations have not yet been announced) in central urban locations for a "fashion-forward traveler." The brand is positioning itself not only as design-forward, but also as "affordable" in hopes of attracting travelers looking for everything from a weekend getaway to extended stays.

"Beyond the hotels themselves, our guests look for meaning and a sense of belonging," Pascal Donat, CEO of Valotel and Studio V, said. He said the company is "bringing to life a brand's emotional connection with the consumer, through hospitality experiences and design, is central to our approach with Maison Elle."

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Related: From the Maldives to Minneapolis, 11 new hotels we're excited to see open this spring

ELLE Hotel in Jalisco, Mexico. (Photo courtesy of ELLE Hospitality)

For the Elle Hotel brand, the first property will open its doors in Jalisco, Mexico, in summer 2023 along a stretch of western Mexico's Pacific Coast.

Mexican real estate developer Actur will lead this first Elle Hotel project.

Related: Mexico travel demand fueling major airport expansion in San Antonio

Featured image by JAMES O'NEIL/GETTY IMAGES
Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.