Carnival Cruise Line to launch new ‘Costa by Carnival’ sailings using sister brand’s ships

5d ago

This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. Terms apply to the offers listed on this page. For an explanation of our Advertising Policy, visit this page.

Carnival Cruise Line is set to welcome two more ships from sister line Costa Cruises.

As part of a new “Costa by Carnival” brand-within-a-brand experience that the line announced Wednesday, 4,208-passenger Costa Venezia and 4,232-passenger Costa Firenze will move to the Carnival fleet in 2023 and 2024, respectively.

Costa Venezia and Costa Firenze — two of Costa Cruises‘ four newest vessels — will join the 2,260-passenger Costa Luminosa in transferring to Carnival. Costa Luminosa is scheduled to move to Carnival’s fleet this September with a rebrand as Carnival Luminosa.

However, the former two ships, which have the same layout as Carnival’s Vista-class vessels (Carnival Vista, Carnival Horizon and Carnival Panorama), will be operated without any physical rebranding. That means the ships will retain their original names and interior design aesthetic. As a result, passengers can enjoy Italian ambiance, combined with the food, entertainment, service and value they’ve come to expect from Carnival.

For more cruise news, guides and tips, sign up for TPG’s cruise newsletter.

“This is an exciting opportunity for us to operate two additional beautiful Vista-class ships in the [United States] and bring a unique experience to those who love the culture, food and vibe of Italy,” Carnival President Christine Duffy said in a statement. “There are lots of ways we plan to create an immersive fun experience for our guests who choose to sail on these ships, which have beautiful Italian-design elements, dining and retail that will deliver Carnival fun [and leverage] the spirit of Italy from our sister line Costa Cruises.”

The Costa Cruises ship Costa Venezia
Costa Venezia has a design similar to Carnival’s Vista-class ships. (Photo courtesy of Costa Cruises)

This might be the closest the cruise industry has come to a codeshare — when airline brands form a partnership to operate flights on behalf of each other in an effort to cover more markets and sell more tickets.

Costa Venezia and Costa Firenze will continue to sail their scheduled itineraries for Costa until they move over to the Carnival fleet. The line has not yet released U.S.-based itineraries for either vessel, but Carnival has shared that the former will sail from New York City, and the latter will be based in Long Beach, California, near Los Angeles.

Sailings on the vessels will be crewed, operated and sold by Carnival, which means that passengers who book voyages on the ships after they relocate will earn loyalty credit toward Carnival’s VIFP Club program, rather than Costa’s C|Club.

In announcing the move, Carnival didn’t give a reason for the vessel transfer between the brands or elaborate on why the ships would continue to operate under the Costa monikers. But the announcement comes as the line’s parent company, Carnival Corporation, is in the midst of making changes to the fleets at several of its brands as it charts a path to recovery.

Carnival Corporation is the parent company of nine brands including Carnival, Costa, Princess Cruises, Holland America and Seabourn, all of which paused operations for months after the COVID-19 pandemic began in early 2020 and have only been slowly resuming normal service.

Carnival Corporation in March said occupancy on its ships was only at 54% during the first quarter of the year, far lower than normal. Only about 60% of the company’s fleet capacity was back in operation in the first quarter.

As a result of the shutdown and slow restart, Carnival Corporation has lost billions of dollars over the past two years, forcing it to take on an enormous amount of debt. The company’s debt load was $34.9 billion at the end of the first quarter.

Wednesday’s announcement came just two days before Carnival Corporation was scheduled to discuss its financial situation in a conference call with Wall Street analysts.

Planning a cruise? Start with these stories:

Featured photo courtesy of Costa Cruises.

Delta SkyMiles® Platinum American Express Card

Earn 90,000 bonus miles after you spend $3,000 in purchases on your new Card in your first 3 months. Offer ends 8/3/2022.

With Status Boost™, earn 10,000 Medallion Qualification Miles (MQMs) after you spend $25,000 in purchases on your Card in a calendar year, up to two times per year getting you closer to Medallion Status. Earn 3X Miles on Delta purchases and purchases made directly with hotels, 2X Miles at restaurants and at U.S. supermarkets and earn 1X Mile on all other eligible purchases. Terms Apply.

Apply Now
More Things to Know
  • Limited Time Offer: Earn 90,000 bonus miles after you spend $3,000 in purchases on your new Card in your first 3 months. Offer ends 8/3/2022.
  • Earn up to 20,000 Medallion® Qualification Miles (MQMs) with Status Boost® per year. After you spend $25,000 in purchases on your Card in a calendar year, you can earn 10,000 MQMs up to two times per year, getting you closer to Medallion® Status. MQMs are used to determine Medallion® Status and are different than miles you earn toward flights.
  • Earn 3X Miles on Delta purchases and purchases made directly with hotels.
  • Earn 2X Miles at restaurants worldwide including takeout and delivery in the U.S., and at U.S. supermarkets.
  • Earn 1X Miles on all other eligible purchases.
  • Receive a Domestic Main Cabin round-trip companion certificate each year upon renewal of your Card. Payment of the government imposed taxes and fees of no more than $80 for roundtrip domestic flights (for itineraries with up to four flight segments) is required. Baggage charges and other restrictions apply. See terms and conditions for details.
  • Enjoy your first checked bag free on Delta flights.
  • Fee Credit for Global Entry or TSA PreCheck® after you apply through any Authorized Enrollment Provider. If approved for Global Entry, at no additional charge, you will receive access to TSA PreCheck.
  • Enjoy an exclusive rate of $39 per person per visit to enter the Delta Sky Club® for you and up to two guests when traveling on a Delta flight.
  • No Foreign Transaction Fees.
  • $250 Annual Fee.
  • Terms Apply.
  • See Rates & Fees
Regular APR
17.24%-26.24% Variable
Annual Fee
Balance Transfer Fee
Recommended Credit
Terms and restrictions apply. See rates & fees.

Editorial Disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airlines or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

Disclaimer: The responses below are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser’s responsibility to ensure all posts and/or questions are answered.