Boeing Wouldn’t Rule Out 737 MAX Name Change, Report Says
This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. Terms apply to the offers listed on this page. For an explanation of our Advertising Policy, visit this page.
Boeing would consider changing the name of its troubled 737 MAX under the right circumstances, a company executive said Monday on the sidelines of the Paris Air Show.
The reputation of both Boeing and its new 737 MAX model have taken a hit following March grounding of the MAX, which followed two fatal crashes that killed a combined 346 people. Regulators around the world have since grounded the jet and investigations have put Boeing in the spotlight over safety concerns for the aircraft.
The MAX remains grounded with no timetable as to when it might be cleared to fly again. American and Southwest both have the MAX returning to their schedules in September, though that’s contingent on the plane receiving approvals from the FAA and other global regulators. United’s schedule currently has its MAX 9s returning in August.
Speaking to Bloomberg News at the air show, Boeing Chief Financial Officer Greg Smith said the company would not rule out rebranding the aircraft.
“I’d say we’re being open-minded to all the input we get,” he said in the interview with Bloomberg. “We’re committed to doing what we need to do to restore it. If that means changing the brand to restore it, then we’ll address that. If it doesn’t, we’ll address whatever is a high priority.”
Boeing’s executives told Bloomberg there’s no current plan to change the name of the MAX, but that they would consider it based on traveler sentiment and airline feedback.
A study out in June by Atmosphere Research travel consultancy found that travelers’ confidence in the plane has been shaken. More than two in five, for example, said they would take flights that are less convenient or more expensive to avoid flying on a 737 MAX.
Boeing issued a statement regarding the possibility shortly after Smith’s interview with Bloomberg.
“Our immediate focus is the safe return of the Max to service and re-earning the trust of airlines and the traveling public,” the company told Bloomberg in a statement. “We remain open-minded to all input from customers and other stakeholders, but have no plans at this time to change the name of the 737 Max.”
Featured image by Stephen Brashear/Getty Images.
Welcome to The Points Guy!
Earn 50,000 bonus miles and 5,000 Medallion® Qualification Miles (MQMs) after you spend $2,000 in purchases on your new card in your first three months of card membership. Plus, earn up to $100 back in statement credits for eligible purchases at U.S. restaurants with your card within the first 3 months of membership.
With Status Boost™, earn 10,000 Medallion Qualification Miles (MQMs) after you spend $25,000 in purchases on your Card in a calendar year, up to two times per year getting you closer to Medallion Status. Earn 3X Miles on Delta purchases and purchases made directly with hotels, 2X Miles at restaurants and at U.S. supermarkets and earn 1X Mile on all other eligible purchases. Terms Apply.
- Earn 50,000 bonus miles and 5,000 Medallion® Qualification Miles (MQMs) after you spend $2,000 in purchases on your new Card in your first 3 months.
- Plus, earn up to $100 back in statement credits for eligible purchases at US restaurants with your card within the first 3 months of membership.
- Accelerate your path to Medallion Status, with Status Boost®. Plus, in 2021 you can earn even more bonus Medallion® Qualification Miles (MQMs) to help you reach Medallion Status.
- Earn 3X Miles on Delta purchases and purchases made directly with hotels.
- Earn 2X Miles at restaurants worldwide, including takeout and delivery and at U.S. supermarkets.
- Earn 1X Miles on all other eligible purchases.
- Receive a Domestic Main Cabin round-trip companion certificate each year upon renewal of your Card. *Payment of the government imposed taxes and fees of no more than $75 for roundtrip domestic flights (for itineraries with up to four flight segments) is required. Baggage charges and other restrictions apply. See terms and conditions for details.
- Enjoy your first checked bag free on Delta flights.
- Fee Credit for Global Entry or TSA Pre✓®.
- Enjoy an exclusive rate of $39 per person per visit to enter the Delta Sky Club® for you and up to two guests when traveling on a Delta flight.
- No Foreign Transaction Fees.
- $250 Annual Fee.
- Terms Apply.
- See Rates & Fees