Upscale stay, but missing amenities: My time at The Foundry Hotel in Asheville
Some of the most interesting hotels I’ve stayed in are innovative updates of existing structures that had previous lives. There was the imposing Hotel Katajanokka in Helsinki — which once served as the city’s main prison — and The Murray in Hong Kong — one of the city's first skyscrapers, which housed government offices for decades before getting a stunning renovation by Foster + Partners.
That’s why I’ve had my eye on The Foundry Hotel — an 87-room Curio Collection property in Asheville, North Carolina, that opened in 2018. The Foundry Hotel is housed in three 19th-century buildings that were once home to a major steel mill; the mill turned out the metal from which much of Asheville, as well as the nearby Biltmore Estate, was constructed.
When I had the opportunity to visit earlier this summer, I found the hotel's industrial heritage was still evident throughout the historic property, though guests can also count on all the modern comforts of an upscale hotel.
Getting there
The Foundry Hotel sits in a neighborhood known as The Block on the southeastern edge of Asheville’s historic city center. Ubers and Lyfts are readily available from the Asheville Regional Airport (AVL). Rides take about 30 minutes and cost between $35-$50 each way.
If you drive yourself, overnight parking with the ability to come and go is available for $28 per day.
Booking details
Room rates at The Foundry Hotel tend to start in the mid-$300s, though when I was looking to book in mid-July, prices were in the $550-$600 range.
With taxes, my two-night stay would have come to just more than $1,300.
Instead, I redeemed 85,000 Hilton Honors points per night. TPG currently values Hilton points at 0.6 cents apiece, which means I was paying closer to $510 per night. However, I had purchased Hilton Honors points for just 0.5 cents apiece during a recent sale, so my out-of-pocket cost was more like $425 per night — a significant saving.
As a Hilton Honors Gold elite, I also received $15 per day in food and beverage credits per person … which they took quite literally. Even though my room was booked for two people and could accommodate two, I only acquired $30 total for my two-night stay.
Standout features
There’s a lot to like about The Foundry thanks to its unique setting and upmarket offerings.
- Though just blocks from the city center, the hotel complex is a self-contained oasis with plenty of public areas for visitors to relax and soak in the history of the buildings.
- Guest rooms are spacious and filled with light thanks to the buildings’ original features and huge windows.
- Historical decor abounds. This includes framed newspaper clippings, old-fashioned telephones and brass cashier tills from the mill’s heyday, which you can find sprinkled throughout the property.
- Friendly staff members offer helpful advice for visiting the town’s landmarks and goings on, along with welcome glasses of sparkling wine and complimentary bottles of water.
Drawbacks
The hotel does have a few limitations to be aware of, though.
- Exposed brick walls and oversized beds in the guest rooms create a cozy feel, but much of the room furniture, along with some of the pieces in the public areas, feel generic at best.
- Although the facilities are wheelchair accessible, navigating the various public areas and long corridors might present a challenge, especially if one of the elevators goes out of service, as it did during my stay.
- Not all the hotel’s services seem to be fully functional — calls to room service went unanswered, and the front desk said that it was simply “unavailable at this time.”
- While the menu at Benne on Eagle, the on-site restaurant, serves intriguing-sounding dishes made with locally sourced ingredients and inspired by African-American cooking traditions, the fare itself falls flat. You might want to skip it in favor of some of Asheville’s other innovative eateries.
The vibe
Pulling off of South Market Street and into The Foundry Hotel’s circular drive feels like taking a step back in time. Visitors are transported to the heady days of the late 19th century when Asheville was fast becoming one of the region’s major metropolises thanks to its mix of industry and society. The Foundry's sprawling complex of brick buildings surrounding a stately lawn and open-air terrace almost feels like a city-within-a-city.
In another echo of the Gilded Age travel that put Asheville on the map, valets spring into action to take arriving guests’ luggage and escort them up a set of stairs to the lobby. The lobby balances the historic — parquet floors and pressed-tin ceilings — with the contemporary — orb-like chandeliers and a self-serve store filled with local goodies such as multi-flavored Poppy Handcrafted Popcorn.
The mostly well-heeled guests appear to be out-of-towners here for romantic weekends and multi-day getaways with family and friends. They congregate in the sprawling Workshop Lounge and cocktail bar, or get some sun outside on the lawn.
Strolls through the public areas and hallways reveal little treasures here and there, such as an antique shopkeeper’s till as well as old-timey, camera-style wall telephones. The details contribute to a charmingly anachronistic ambiance.
The room
Guest rooms sit along lengthy, sconce-lit hallways on the upper floors.
Inside the accommodations, exposed brick walls and enormous windows (not to mention historical newspaper clippings from The Asheville Citizen and vintage prints framed on the walls) are an ever-present reminder of the structure’s heritage. Although, there are plenty of up-to-date touches such as built-in wet bars with Nespresso machines and minifridges as well as bespoke teas created for the hotel by Asheville Tea Company.
The furnishings present a bit like thrown-together Pier One offcasts. There are black-framed hanging mirrors, blockish nightstands, and minimally ornamented wooden desks and wardrobes. The beds feature curvaceous, cream-colored, tufted-leather headboards with only a red throw pillow for color. Plugs and USB ports are built into various lamps, and a 49-inch flat-screen television completes the technology suite (and unfortunately hides a panel set into the wall behind it that controls the window shades).
Bathrooms feature bright, marble-tiles with single sinks and backlit vanities. The walk-in showers offer moisturizing Acca Kappa products that are excellent for preparing for a day of exploring Asheville’s art scene or freshening up after a hike or bike ride through the surrounding mountains.
Food and drink
The Foundry Hotel has two main outlets for dining and drinking. The main restaurant, located across the lawn and driveway from the entrance, is Benne on Eagle. It's open for breakfast, lunch and dinner, with short closures between meal services.
The menu updates classic African-American dishes albeit not always successfully. Brunch specialties include a soft egg scramble with roasted mushrooms, garlic and pecorino on toast ($20); and cold-smoked fish from nearby Sunburst Trout Farms with herbed cream cheese and candied lemon over a circular fried potato cake ($23). However, the dishes felt overpriced and ultimately failed to deliver on the promise of bold flavors in interesting combinations.
So, you might want to skip to dinner. A shrimp po'boy with black garlic and lemon remoulade ($21) and catfish in tomato-Bordelaise gravy with collard green kimchi and broken rice grits ($30) sound tempting enough.
Located in the mill’s former workshop and fittingly dubbed the Workshop Lounge, the hotel’s cocktail bar serves food and drinks mainly in the afternoon and evening, with live music some nights. Its expansive footprint accommodates a variety of self-contained seating areas, which include clusters of armchairs, sofas and sectionals.
The space also doubles as a productive road office for some guests, who trundle in with a complimentary coffee or tea from the lobby and set up their laptops for a quick work session at the rough-hewn wooden communal table with built-in plugs.
Those here for libations can enjoy specialties ranging from $12 to $15; one highlight is a smoky Fashion Isn't New cocktail of Old Forester bourbon, demerara sugar, angostura bitters and a waft of smoke.
As noted above, the hotel advertises room service, but it does not seem to be available. An in-room menu mentioned options like a cheese and charcuterie board ($28) and a plate of fruit and berries ($18), among the limited choices.
Finally, a small store next to the reception desk sells various Asheville-themed souvenirs (stickers, cards and art prints) and apparel. Plus, it offers gourmet snacks and candy as well as soft drinks, water and other non-alcoholic beverages.
Amenities and service
The hotel gym sits one level down from reception and, though not large, it does contain cardio equipment including Peloton bikes and treadmills. There are also racks of free weights and a Precor weight machine for various arm exercises.
Aside from the disappointing room service call, the rest of the service experience was friendly and diligent. Check-in took mere moments with a courteous agent who outlined my Hilton Honors Gold elite benefits, and any time I requested housekeeping, it was complete within an hour.
The folks behind the bar at the Workshop Lounge were only too happy to debate the merits of various cocktails as I weighed my options. The waitstaff at Benne on Eagle was equally accommodating, walking me through the brunch dishes on the menu and stopping by frequently to check whether I needed more coffee or water. In short, I experienced Southern hospitality at its best.
Out and about
One of the selling points of The Foundry is it puts guests close to the heart of the action in Asheville. PennyCup, a popular coffee shop in Asheville, is right outside the main entrance; another block’s walk brings you to bustling Biltmore Avenue, which is lined with galleries, shops, restaurants and bars — including the high-end but downhome Japanese-inspired eatery, Ukiah.
Along the way, there's even a small park where folks can bring their dogs to play. Continue south and you’ll soon find yourself surrounded by some excellent barbecue joints, including Buxton Hall, housed in a former roller rink.
Head north toward Patton Avenue instead, and spend some time perusing the exhibits at the Asheville Art Museum. From there, it’s an easy amble along Broadway Street to plenty of other restaurants and cafes. Or, you could venture east on Patton to check out the relatively new food hall in the S&W Building.
If you want to venture farther afield, you can visit the galleries of Asheville’s Arts River District, or head to the baronial Biltmore Estate for a better understanding of the grand home that put Asheville on the map.
Accessibility
The Foundry Hotel has wheelchair-accessible rooms, hallways and elevators as well as clearly marked accessibility routes.
That said, if you are in a wheelchair, you’ll have to exit your vehicle on the gym level (where the parking lot is anyway) and then take the elevator up to reception and the guest rooms. From the lobby, you would need to travel the length of the Workshop Lounge to a door that has a ramp nearby and then down to the driveway from there.
The hotel has other standard accessibility features such as braille signs and elevator buttons, visual alarms, audible alarms and audible alerts in the elevators.
Checking out
Located in a historic steel mill, the Foundry Hotel is one of Asheville’s more interesting accommodations, especially if you’re looking for an upscale getaway right in the heart of the city rather than out toward the Biltmore Estate. That said, the hotel is not as luxurious as its price point would suggest, lacking some basic amenities such as room service. Some decor choices seem quirky rather than wholly unique.
If it lies within your budget, the Foundry Hotel is worth a stay, though if it’s a stretch, it might be better to look elsewhere and just come for a cocktail at Workshop Lounge.
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There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)Pros
- 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
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- Packed with credits foodies will enjoy
- Solid welcome bonus
Cons
- Not as useful for those living outside the U.S.
- Some may have trouble using Uber and other dining credits
- You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
- Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
- Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
- Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
- Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
- Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
- $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
- $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
- $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
- $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
- Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
- No Foreign Transaction Fees.
- Annual Fee is $325.
- Terms Apply.
Rewards Rate
| 4X | Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year. |
| 4X | Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year. |
| 3X | Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com. |
| 2X | Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com. |
| 1X | Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases. |
Intro Offer
You may be eligible for as high as 100,000 Membership Rewards® Points after spending $6,000 in eligible purchases on your new Card in your first 6 months of Membership. Welcome offers vary and you may not be eligible for an offer.As High As 100,000 points. Find Out Your Offer.Annual Fee
$325Recommended Credit
Credit ranges are a variation of FICO® Score 8, one of many types of credit scores lenders may use when considering your credit card application.Excellent to Good
Why We Chose It
There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)Pros
- 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
- 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
- Packed with credits foodies will enjoy
- Solid welcome bonus
Cons
- Not as useful for those living outside the U.S.
- Some may have trouble using Uber and other dining credits
- You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
- Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
- Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
- Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
- Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
- Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
- $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
- $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
- $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
- $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
- Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
- No Foreign Transaction Fees.
- Annual Fee is $325.
- Terms Apply.