Ordering flowers online? Use a shopping portal to earn more rewards

Feb 13, 2020

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Editor’s note: This post has been updated with current information. It was originally published on July 21, 2018.

When an occasion calls for flowers, you can order from a local florist or order online. If you make your purchase with a rewards-earning credit card, you’ll get points, miles or cash back from the transaction, regardless of how you order the flowers.

There are various reasons to order from a local florist: You’re supporting small businesses, for example, and you have more control over the final product. But you may be leaving rewards on the table if you don’t order your flowers online through a shopping portal. This is true for all purchases made through a portal, but the rewards-earning potential is particularly lucrative for flowers.

Let’s take a look at how and why to use a shopping portal for ordering flowers online.

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Why use a portal

If you’re not familiar with online shopping portals, here’s a quick introduction to what they are and why you should use them.

In short, with shopping portals you can earn cash back, transferable points, hotel points and airline miles when shopping online with select retailers.

Using a shopping portal is easy and doesn’t add much time to your purchase. Generally, you’ll need to register with the portal and then click through to your desired retailer. A cookie will track any purchases you make with the retailer during this session and you’ll automatically earn rewards on your purchase.

Related reading: Maximizing online shopping portals for your purchases

How to choose the best portal

Checking a shopping aggregator site like Cashback Monitor or Evreward can help determine which portal facilitates the best earning for purchases with a particular retailer. For instance, if you know you want to order from SendFlowers.com, head to one of these aggregators to find out which portal offers the biggest return on your purchase.

Evreward shows the rewards rates you can get through various portals.
CashbackMonitor also shows the rewards rates you can get through various portals.

You can even create an account with Cashback Monitor to assign specific valuations to points/miles. Feel free to use TPG’s valuations as a starting point.

However, if you’re focused on earning a specific type of bonus provided by a particular shopping portal — perhaps to earn points to extend the expiration date of your points or miles — you can always go directly to the portal of your choice. You can also install browser extensions to remind you to use portals for your everyday purchases.

Related reading: Don’t want to miss out on earning bonus points? There’s an extension for that.

Current bonuses by portal and vendor

Most portals feature multiple flower retailers offering bonuses. These bonuses often increase before Valentine’s Day, Mother’s Day and other holidays. Here are some of the current bonuses offered by some of the most popular online shopping portals. The value of each loyalty currency is calculated using TPG’s latest valuations.

AAdvantage eShopping (1 mile = 1.4 cents)

  • Flowers by Florists: 30x miles (earning about $0.42 in value per $1 spent, or 42% return)
  • FTD Flowers & Gifts: 30x miles (42%)
  • Sendflowers: 15x miles (21%)
  • FromYouFlowers: 15x miles (21%)
  • ProFlowers: 15x miles (21%)
  • 1800Flowers: 10x miles (14%)
  • Flowers by UrbanStems: 10x miles (14%)

Alaska Airlines Mileage Plan Shopping (1 mile = 1.8 cents)

  • Flowers by Florists: 20x miles (earning about $0.36 in value per $1 spent, or 36% return)
  • Sendflowers: 12x miles (21.6%)
  • FromYouFlowers: 11x miles (19.8%)
  • ProFlowers: 11x miles (19.8%)
  • FTD: 9x miles (16.2%)
  • 1800Flowers: 7x miles (12.6%)
  • Flowers by UrbanStems: 7x miles (12.6%)

Chase Ultimate Rewards (1 point = 2 cents)

Earning bonuses can vary across different Chase credit cards, but here’s what CashbackMonitor is currently showing for some merchants:

  • Flowers by Florists: 20x to 30x points (earning $0.40 to $0.60 in value per $1 spent, or 40% to 60% return)
  • Sendflowers: 12x to 20x points (earning $0.24 to $0.40 in value per $1 spent, or 24% to 40% return)
  • ProFlowers: 10x to 15x points (20% to 30%)
  • FTD Flowers & Gifts: 8x to 12x points (16% to 24%)
  • Flowers by UrbanStems: 7x to 10x points (14% to 20%)

Delta SkyMiles Shopping (1 mile = 1.2 cents)

  • FTD Flowers & Gifts: 30x miles (earning about $0.36 in value per $1 spent, or 36% return)
  • ProFlowers: 9x miles (10.8%)

Rakuten

You’ll earn cash back by default, but you can switch your earning preference to Amex Membership Rewards (1% cash back = 1 Membership Rewards point). TPG’s valuations peg the value of Amex Membership Rewards points at 2 cents each.

  • FTD Flowers: 32x miles (earning about $0.64 in value per $1 spent, or 64% return)
  • Flowers by Florists: 30x miles (60%)
  • ProFlowers: 30x miles (60%)
  • Blooms Today: 25x miles (50%)
  • From You Flowers: 20x miles (40%)
  • SendFlowers: 20x miles (40%)
  • 1800Flowers: 20x miles (40%)
  • The Borgs Company: 15x miles (30%)

Top Cashback

  • Florists: 40% cash back
  • FromYouFlowers: 25% cash back
  • 1800Flowers: 20% cash back
  • FTD: 20% cash back

United MileagePlus Shopping (1 mile = 1.3 cents)

  • FTD: 30x miles (earning about $0.39 in value per $1 spent, or 39% return)
  • 1800Flowers: 30x miles (39%)
  • FromYouFlowers: 20x miles (26%)
  • ProFlowers: 20x miles (26%)
  • Sendflowers: 9x miles (11.7%)
  • Flowers by UrbanStems: 5x miles (6.5%)
  • Teleflora Flowers: 1,500 miles per order (worth about $19.50)

Wyndham Rewards (1 point = 1.1 cents)

  • FromYouFlowers: 15x points (earning about $0.165 in value per $1 spent, or 16.5% return)
  • 1800Florals: 12x points (13.2%)
  • Sendflowers: 12x points (13.2%)
  • Flower: 9x points (9.9%)
  • ProFlowers: 6x points (6.6%)

Related reading: The beginner’s guide to airline shopping portals

Deciding which card to use

Some spending categories, like dining or travel, have many credit cards that offer extra rewards for spending that falls into these categories. Flower purchases, on the other hand, fall into the non-bonus-spending category. If you’re looking for a card with solid earning for purchases in non-bonus categories, one of the following may be a good fit:

The information for the Amex EveryDay Preferred Card has been collected independently by The Points Guy. The card details on this page have not been reviewed or provided by the card issuer.

Related reading: TPG readers reveal their favorite shopping portals

Bottom line

You should always consider using a portal when shopping online, but using an online shopping portal is especially lucrative when purchasing products — like flowers — that offer high rewards. Remember to start by using a shopping aggregator site like Cashback Monitor or EVReward to determine which portal provides the best rewards for particular retailers.

Feature image by Cavan Images/Getty Images.

Editorial Disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airlines or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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