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Deal alert: Take 40% off of Alaska flights today

Jan. 10, 2021
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3 min read
Excited Fans at Football Game
Deal alert: Take 40% off of Alaska flights today
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Thanks to the CFO of Alaska Airlines, we can all enjoy a 40 percent discount on flights booked today, Jan 10.

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But that acronym doesn't stand for Chief Financial Officer in this particular case. This CFO is Russell Wilson, the quarterback of the Seattle Seahawks who also serves as Alaska Airlines's Chief Football Officer.

And whether or not you're a fan of American football, this season will bring excitement for all travelers: Throughout the 2020-21 football season, Alaska Airlines will offer discounts tied directly to Wilson's performance on the field each week.

Related: Alaska Airlines put Russell Wilson's picture on a 737

Alaska scores Wilson's success the same way the NFL does: Each of Wilson's successful passing or rushing touchdowns during regular-season home games count toward travel discounts off of the base fare rate, up to a total of 40 percent off.

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Despite losing yesterday's playoff game to the Los Angeles Rams, the Seattle Seahawks still had a great regular season showing at 12-4 in the 2020-21 NFL season.

Related: How to attend the Super Bowl on points and miles

Here's what you need to know about this week's 40 percent sale:

  • Through Mar. 18, save on flights that depart or arrive in Washington, Oregon, Idaho, Alaska (excluding Prudhoe Bay), or Montana between January 9 and March 18.
  • Blackout dates of February 11-15, 2021, apply to all routes. Additional blackout dates of March 4-6 apply for travel from Alaska, and March 12-14 to Alaska. Travel on these dates will receive a 10% discount.
  • The discount is valid for up to six travelers at a time when booked and ticketed on the same reservation.
  • The discount applies to one-way or round-trip travel.
  • Discount does not apply to government-imposed taxes and airport fees. Cannot be combined with other promotions. Discount code must be applied toward purchase of ticket by 11:59 p.m. Pacific Time on Jan. 10, 2021.
  • The discount is valid for new ticket purchases only, and cannot be applied toward existing reservations.
  • Changes and refunds may be allowed, depending on the specific ticket. Fee differences in changed itineraries will not be eligible for the discounted amount.
  • Enter DREAMBIG40 into the discount code field, and then click "Find flights" to start your search.

Related: Here's how the experts use Google Flights to get the best deals

Keep in mind that Alaska's current peace-of-mind waiver covers all flights booked through Feb. 26, 2021. As of Jan. 1, 2021, change fees no longer apply on Main and First Class fares on all Alaska routes.

Alaska Airlines has long been known for offering fun promotions. In the past, travelers have been allowed to board early with the right attire, or enjoy discounts to see the northern lights based on aurora borealis activity. The airline also periodically offers its ever-popular buy one, get one free promotion.

Featured image by ADAMKAZ/GETTY IMAGES

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Apply for American Express® Gold Card
at American Express's secure site
Terms & restrictions apply. See rates & fees
Best for dining at restaurants

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TPG Editor‘s Rating
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Rewards Rate

4XEarn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
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  • Intro Offer

    As High As 100,000 points. Find Out Your Offer.

  • Annual Fee

    $325

  • Recommended Credit

    Excellent to Good

Why We Chose It

There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

Pros

  • 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.