This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. For an explanation of our Advertising Policy, visit this page.
If there’s one thing that gets aviation enthusiasts fired up, it’s a livery change by a major airline — and on Wednesday, one of the biggest of them all rolled out a new color scheme. Germany-based Lufthansa, the largest airline in Europe by passengers carried, officially revealed the newest iteration of its livery at an event in Frankfurt, only days after images of new paint job surfaced on Twitter. TPG Assistant Editor Brendan Dorsey covered the unveiling ceremony-turned-party.
But most aviation geeks worldwide had already issued their verdict on the new Lufthansa colors (or lack thereof): A big, fat nein, danke.
The rationale behind that unhappiness is that Lufthansa’s new livery isn’t ugly, it’s just boring. On the one hand, it’s sleek, it’s 21st-century, it’s minimal and modern. And compared to Lufthansa’s existing livery, not much has changed. The new colors sure made an impression at the Frankfurt unveiling.
But on the other hand, here were are again, another global airline that falls back on the growing trend of blandness and seemingly lackluster design across the industry. Where is, people tweeted and Facebooked, the classic yellow circle on the tail that made the Lufthansa crane logo pop among the sea of airplane tails at airports all over the world?
Now Lufthansa, they griped, looks like Air France and Qantas and United and Avianca and Iberia and LATAM… the list is long. All liveries seemingly born out of groupthink and risk-averse design firms presenting plans to equally risk-averse boardrooms.
And because inside every AvGeek there’s an armchair brand and corporate design critic, we asked our community of frequent flyers to see what their reaction was. Sure, we’re really into award availability, and the pleasure of flying Lufthansa’s first class, but for many people who fly a lot, or want to, the machines they spend so many hours on are more than just vehicles.
Bottom line: Some readers were pleased with the refresh, but many were disappointed and found the new look mediocre. Here’s what some of them said.
So where has that yellow gone that everyone is raving about? It hasn’t entirely disappeared. There’s a tiny rectangle beside the forward door on the left side, the one most passengers go through at boarding. That’s it.
With all of that said, we’ll be fine, of course. It’s just a paint job, and we’ll all get used to it. Well, that is so long as Lufthansa keeps its award space open and hurries up with the redesign of its currently outdated business class.
LIMITED TIME OFFER. Aside from the 100,000 points welcome bonus (available until 8/8/18), Amex recently made huge improvements to the Business Platinum Card, including the fact that you will now earn 50% more points on purchases of $5,000 or more, earn 5x on flights and eligible hotels at Amextravel.com and cardholders will receive a $200 airline fee credit each year.
- Limited Time Offer: Earn up to 100,000 Membership Rewards® Points.
- Earn 50,000 Membership Rewards® points after you spend $10,000 & an extra 50,000 points after you spend an additional $15,000 all on qualifying purchases within your first 3 months of Card Membership. Offer ends 8/8/18.†
- Get 5X Membership Rewards® points on flights and prepaid hotels on amextravel.com.
- Get 50% more Membership Rewards® points. That's 1.5 points per dollar, on each eligible purchase of $5,000 or more. You can get up to 1 million additional points per year.
- 35% Airline Bonus: Use Membership Rewards® Pay with Points for all or part of a flight with your selected qualifying airline, and you can get 35% of the points back, up to 500,000 bonus points per calendar year.
- You can also receive 35% points back on all First and Business class flights, with all airlines available through American Express Travel.
- You can enjoy access to The American Express Global Lounge Collection℠ offering access to the most lounges across the globe, when compared with other U.S. credit card offerings. As of 11/2017
- Terms Apply
- See Rates & Fees