British Airways Unveils Star-Studded Safety Video — But at What Cost?

Jul 18, 2017

This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. Terms apply to the offers listed on this page. For an explanation of our Advertising Policy, visit this page.

In the traditional sense, airplane safety videos aren’t the most exciting cinematic productions. But, British Airways is attempting to make its latest video one, which it’s calling, “Director’s Cut.”

The video stars British comedian Asim Chaudhry as he auditions English actors and actresses for a part in a new safety video. The video features appearances from figures such as Gordon Ramsay, Ian McKellen, Gillian Anderson, Chiwetel Ejiofor, Thandie Newton, Rowan Atkinson and more. You can watch the video, which is set to air on BA flights beginning September 1, 2017, below:

With the bits of dry British sense of humor scattered throughout, there’s no doubt that it’s uniquely BA. But, it raises some questions from the flyer perspective. The new video comes at a particularly difficult time for the carrier — when employees are striking over pay disputes and it’s making cuts to its in-flight experience for passengers.

Earlier this year, the carrier announced that it was going to require passengers to pay for drinks — even tea — and snacks on short-haul BA flights. In addition, it announced some more cost-cutting moves, such as scaling back meal service on some transatlantic routespulling some amenities for passengers in its Club World cabin and reducing seat pitch on some of its short-haul aircraft. And who can forget the massive IT meltdown that forced the carrier to cancel more than 700 flights. Of course, that turned out to be human error rather than a cost-cutting mechanism, but nonetheless, BA has left a sour taste in travelers’ mouths for a while now.

So, it begs the question: Why is British Airways spending money on celebrity appearances in its on-board safety video when it’s making such drastic costs to its in-flight experience? Maybe we don’t know the whole story behind these celebrity appearances, but it’s a question worth asking.

What do you think of BA’s new safety video?

Bank of America® Premium Rewards® Visa® credit card

This card from Bank of America gets really interesting if you have a BofA checking, savings or investment account. Depending on the value of your combined accounts you can potentially get as much as 3.5x points on travel/dining and 2.625x points on other purchases making it the richest consumer banking bonus out there.

Apply Now
More Things to Know
  • Receive 50,000 bonus points – a $500 value – after you make at least $3,000 in purchases in the first 90 days of account opening
  • Earn unlimited 2 points for every $1 spent on travel and dining purchases and unlimited 1.5 points per $1 spent on all other purchases
  • If you're a Bank of America Preferred Rewards member, you can earn 25%-75% more points on every purchase
  • No limit to the points you can earn and your points don't expire
  • Redeem for cash back as a statement credit, deposit into eligible Bank of America® accounts, credit to eligible Merrill accounts, or gift cards or purchases at the Bank of America Travel Center
  • Get up to $200 in combined airline incidental and airport expedited screening statement credits + valuable travel insurance protections
  • No Foreign Transaction Fees
  • Low $95 annual fee
Intro APR on Purchases
N/A
Regular APR
17.74% - 24.74% Variable APR on purchases and balance transfers
Annual Fee
$95
Balance Transfer Fee
Either $10 or 3% of the amount of each transaction, whichever is greater.
Recommended Credit
Excellent/Good

Editorial Disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airlines or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

Disclaimer: The responses below are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser’s responsibility to ensure all posts and/or questions are answered.