United Uses Real-Time Traffic Data, Taxis in Newark Airport Ad

Jun 20, 2017

This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. Terms apply to the offers listed on this page. For an explanation of our Advertising Policy, visit this page.

United Airlines has come up with a pretty clever way to bust the long-standing myth that traveling to John F. Kennedy International Airport (JFK) is faster than traveling to its hub at Newark Liberty International Airport (EWR) — this time with the help of New York City’s taxis.

While JFK is known to be “New York’s Airport,” United is claiming that its New Jersey hub may instead be a better alternative for New York travelers given the proximity to the city, which many assume otherwise. The Chicago-based carrier is not taking this claim lightly, deciding this time to harness the power of big data to prove its point.

Partnering with advertising agency mcgarrybowen, the airline has fitted 125 taxis with GPS tracking software and overhead digital panels to dynamically display a real-time comparison of the travel times between the city and JFK and Newark airports — the first of its kind on top of a taxi.


Real-time travel time estimates are shown on these moving displays, enabled by the Curb traffic application based on the taxi’s location and evolving traffic patterns. Verifone Media and Kinetic was also roped in to analyze over 45,000 data points and identify key campaign areas in NYC.

Said mcgarrybowen Managing Director Haydn Morris to Adweek: “The ‘New York Minute’ is all important to Manhattanites, yet many subjugate this tenet to the irrational view that JFK is their most convenient airport. How better to convince them than to utilize their favorite, iconic transport. Plus, everyone knows that taxi-drivers have the answer to everything, right?”

It’s clear that United has done some serious research to back up their bold claim. However, a spokesperson for the agency acknowledged that there may be possibilities of a shorter travel time to JFK, depending once again on both the taxi’s location and then traffic conditions. This set of data also only takes into account on-road travel, although a quick search on Google Maps for public transportation travel times to both airports seem to support United’s claims too.

Screen Shot 2017-06-20 at 12.41.57 PM

This campaign comes after a $120 million renovation to United’s Terminal C at Newark, which now features new state-of-the-art TSA automated screening lanes and updated gate areas with improved retail and dining spaces. In addition, MileagePlus members can even use award miles for dining, which may be a better option than spending it at The Miles Shop.

What’s your commute experience to JFK and EWR like? Comment and let us know below.

H/T: Adweek

Images courtesy of United.

Delta SkyMiles® Platinum American Express Card

Earn 90,000 bonus miles and 10,000 Medallion® Qualification Miles (MQMs) after you spend $3,000 in purchases on your new card in the first three months of card membership. Offer ends 11/10/2021.

With Status Boost™, earn 10,000 Medallion Qualification Miles (MQMs) after you spend $25,000 in purchases on your Card in a calendar year, up to two times per year getting you closer to Medallion Status. Earn 3X Miles on Delta purchases and purchases made directly with hotels, 2X Miles at restaurants and at U.S. supermarkets and earn 1X Mile on all other eligible purchases. Terms Apply.

Apply Now
More Things to Know
  • Limited Time Offer: Earn 90,000 Bonus Miles and 10,000 Medallion® Qualification Miles (MQMs) after you spend $3,000 in purchases on your new Card in your first 3 months. Offer expires 11/10/2021.
  • Earn up to 20,000 Medallion® Qualification Miles (MQMs) with Status Boost® per year. After you spend $25,000 in purchases on your Card in a calendar year, you can earn 10,000 MQMs two times per year, getting you closer to Medallion® Status. MQMs are used to determine Medallion® Status and are different than miles you earn toward flights.
  • Earn 3X Miles on Delta purchases and purchases made directly with hotels.
  • Earn 2X Miles at restaurants worldwide, including takeout and delivery and at U.S. supermarkets.
  • Earn 1X Miles on all other eligible purchases.
  • Receive a Domestic Main Cabin round-trip companion certificate each year upon renewal of your Card. *Payment of the government imposed taxes and fees of no more than $75 for roundtrip domestic flights (for itineraries with up to four flight segments) is required. Baggage charges and other restrictions apply. See terms and conditions for details.
  • Enjoy your first checked bag free on Delta flights.
  • Fee Credit for Global Entry or TSA Pre✓®.
  • Enjoy an exclusive rate of $39 per person per visit to enter the Delta Sky Club® for you and up to two guests when traveling on a Delta flight.
  • No Foreign Transaction Fees.
  • $250 Annual Fee.
  • Terms Apply.
  • See Rates & Fees
Regular APR
15.74%-24.74% Variable
Annual Fee
Balance Transfer Fee
Recommended Credit
Terms and restrictions apply. See rates & fees.

Editorial Disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airlines or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

Disclaimer: The responses below are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser’s responsibility to ensure all posts and/or questions are answered.