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5 reasons I'm thrilled Target is a Chase rotating category this quarter

Jan. 11, 2023
7 min read
Baby boy and girl (9-15 months) in baby carriers, pointing, profile
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Last month, when we were discussing the next set of quarterly bonus categories for the Chase Freedom (no longer available to new applicants) and Chase Freedom Flex credit cards, my ears perked up at the mention that Target would be included as one of this quarter’s categories for the first time.

So when our team was discussing who was excited about the news and wanted to write about it, I volunteered as tribute. My colleague's encouraging comment that “moms love Target” may have helped. And she wasn’t wrong.

I am very excited that Target is one of this quarter's bonus spending categories — along with supermarkets and gym memberships — to earn 5% cash back or 5 points per dollar on up to $1,500 of qualifying purchases (activation required). Not only will I probably meet this maximum just from Target spending alone this quarter, I’ll enjoy every minute of it.

Here's why I'm happy that Target is finally included in Chase's quarterly bonus categories — and five ways I'll max out my points.

KATHERINE FAN/ THE POINTS GUY

How Chase’s rotating bonus categories work

Each quarter of the year, Chase announces bonus categories for purchases made with its Freedom and Freedom Flex credit cards. These rotating bonus categories — rotating because they change every quarter — give cardholders the chance to earn 5% cash back or 5 points per dollar on up to $1,500 spent on qualifying purchases.

This quarter, from Jan. 1 to March 1, Chase’s rotating bonus categories are Target, grocery stores, and fitness club and gym memberships. I am particularly excited about earning bonus points by shopping at Target.

Target has become what can only be described as a shopping destination. Shoppers can grab a Starbucks to sip on while shopping for groceries, clothes, home decor, prescriptions, school supplies and so much more. It’s almost a one-stop shop.

Here are the other items I like shopping for at Target.

Related: Incredible earning with no annual fee: Chase Freedom Flex card review

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Lots of kids toys

While the holidays might be behind us, there’s no shortage of gift-giving events in my household during the first quarter of the year.

First up is my son’s birthday at the end of January. Just because we celebrated Christmas barely a month before isn’t a good enough reason not to spoil him again for his fifth birthday.

Next up is Valentine’s Day. I know, it's not typically that big of a deal for kids, but it’s a thing in our household.

Then Easter follows, when we have a tradition of decking out Easter baskets overflowing with plastic eggs filled with surprises, clothes for the spring and, you guessed it, toys.

Target is the new Toys"R"Us.

My favorite beauty and pharmacy products

In addition to Target’s already incredible selection of beauty products, including some of my favorite Black-owned beauty brands, Target has partnered with Ulta Beauty to install branded ministores in select stores.

Now, I’m not usually a huge fan of makeup, but as I’ve gotten older, I find myself more interested than ever in makeup and skincare. Target and Ulta’s wide array of brands present a convenient opportunity to try new products, not to mention that my daughter also loves painting her nails and we’re always looking for fun, new colors.

IRYNA VEKLICH/GETTY IMAGES

Target already had a department for toiletries and over-the-counter medicines and vitamins, but now shoppers can also pick up prescriptions and speak with a pharmacist at the CVS counter.

We consider Target a go-to during the cold and flu season when my local pharmacies are all out of children's cold remedies or Tylenol. It’s not always a guarantee that they’re stocked while other stores are not, but I appreciate that they’re an option and their hours are more favorable than the other stores I mentioned. This is especially convenient when it comes to running weekly errands.

Convenient groceries

Speaking of running weekly errands, I could also purchase my groceries at Target, though purchases at grocery stores will also earn 5% or 5 points per dollar this quarter with the Chase Freedom or Freedom Flex card. But shopping at Target is all about convenience, so it only makes sense that I might also pick up some last-minute grocery items when I pick up diapers or other necessities.

D3SIGN/GETTY IMAGES

While Target is not a grocery store, per se, I can’t remember a time I’ve gone into the grocery section and have been unable to find what I need. From snacks to coffee, fresh food items and even frozen food and dairy products, it’s often well stocked and much less busy than my local supermarket.

Home decor inspiration

In line with Target being a destination and shopping experience, after you’re done shopping for things you actually need, you can peruse the home decor aisles for inspiration. You’ll find exclusive collections from designers like Joanna Gaines and Justina Blakeney that can only be found at Target — and often only for a limited time.

Some items aren’t available in-store, but you can always buy them online and get them delivered to your home. You can decorate your home from top to bottom, from rugs to lights and everything in between — and you can do it all while earning 5% cash back or 5 points per dollar throughout this quarter.

Last-minute clothes

The final reason that I find myself at Target is the most likely reason I visit.

It’s inevitable that we will have a randomly warm day between now and Easter, which will send me into a panic because my kids' spring and summer clothes from last year no longer fit. I’ll make a mad dash to Target for things like short-sleeve shirts and possibly sandals just to get us through a few days before it’s back to milder temperatures.

Just like Target’s home section, its clothing section also carries its own brands and often only for a limited time. It seems like the selection changes from week to week, which is cool for variety but admittedly not for fast-fashion woes and environmental reasons.

In a pinch, I know that I can find clothes that my kids will want to wear when I shop at Target and I am rarely disappointed in the selection.

Bottom line

Chase’s rotating bonus categories for the first quarter of 2023 — Jan. 1 to March 31 — are Target, grocery stores, and fitness club and gym memberships.

As a frequent shopper at Target, I’m especially happy that the all-in-one store is finally included in Chase’s bonus categories to earn 5% cash back or 5 points per dollar on up to $1,500 in eligible purchases, after activation. Eligible cards include the Chase Freedom (no longer available to new applicants) and Chase Freedom Flex.

You can buy all kinds of things from Target, but I look forward to earning bonus points on toys, beauty products, groceries, home decor and clothes. Shoppers can also purchase seasonal items, towels and linens, electronics, books, gift cards and more.

Featured image by DALY AND NEWTON/GETTY IMAGES
Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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  • Intro Offer
    Earn 90,000 bonus miles after you spend $4,000 in purchases on your new Card in your first 6 months.

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Build your loyalty to Delta by applying for the carrier's mid-tier card option, the Delta SkyMiles Platinum card. The annual fee is quickly recouped by the card's travel perks, such as an application credit to Global Entry or TSA Precheck, annual companion certificate and so much more. Plus you can fast-track to elite status simply through card spend.

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  • Earn bonus Medallion® Qualification Miles (MQMs) and an Medallion Qualifying Dollar (MQD) waiver when you hit specific spending thresholds with your card within a calendar year
  • Receive a Domestic Main Cabin round-trip companion certificate each year
  • Statement credit for TSA PreCheck/Global Entry fee (up to $100)
  • First checked bag free

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  • SkyMiles aren't the most valuable airline currency
  • Earn 90,000 bonus miles after you spend $4,000 in purchases on your new Card in your first 6 months.
  • Receive a Domestic Main Cabin round-trip companion certificate each year upon renewal of your Card. Payment of the government imposed taxes and fees of no more than $80 for roundtrip domestic flights (for itineraries with up to four flight segments) is required. Baggage charges and other restrictions apply. See terms and conditions for details.
  • Enjoy your first checked bag free on Delta flights. Plus enjoy Main Cabin 1 Priority Boarding and settle into your seat sooner.
  • New: Card Members get 15% off when using miles to book Award Travel on Delta flights through delta.com and the Fly Delta app. Discount not applicable to partner-operated flights or to taxes and fees.
  • Earn 3X Miles on Delta purchases and purchases made directly with hotels.
  • Earn 2X Miles at restaurants worldwide including takeout and delivery in the U.S., and at U.S. supermarkets.
  • Earn 1X Mile on all other eligible purchases.
  • Enjoy a per-visit rate of $50 per person for Card Members and up to two guests to enter the Delta Sky Club when traveling on a Delta flight.
  • Fee Credit for Global Entry or TSA PreCheck® after you apply through any Authorized Enrollment Provider. If approved for Global Entry, at no additional charge, you will receive access to TSA PreCheck.
  • Earn up to 20,000 Medallion® Qualification Miles (MQMs) with Status Boost® per year. After you spend $25,000 in purchases on your Card in a calendar year, you can earn 10,000 MQMs up to two times per year, getting you closer to Medallion® Status. MQMs are used to determine Medallion® Status and are different than miles you earn toward flights.
  • No Foreign Transaction Fees.
  • $250 Annual Fee.
  • Terms Apply.
  • See Rates & Fees