United's Trying a New Way to Board Its Planes
Airlines and passengers alike are constantly trying to streamline the headache otherwise known as the boarding process, sometimes with science, and other times with psychology. In 2014, popular TV show Mythbusters tested out the WILMA (Window, Middle, Aisle) method, among several others. The overall consensus seems to be that the most efficient boarding process also happens to be the one we all hate the most.
Just one year after American Airlines overhauled its boarding processes (with a fair amount of pushback), United is making its own attempt to improve the process by testing out a new boarding method at a handful of select airports.
United's current boarding process involves a complicated mess of five lines at each gate, each marked for Groups 1-5. Human nature seems to go into overdrive at United gates, where the sight of one or two other passengers in line is enough to drive most people to begin queuing up well before gate agents even come close to announcing boarding time. (To be fair, this happens with pretty much any airline, anywhere.)
No doubt in an effort to curb this tendency, here is, in its own words, what UA is doing:
Simplified lanes

You will see some new boarding lane signs in the gate area that will guide you through the boarding process. There will be two lanes: to begin, Group 1 will board through Lane 1 and Group 2 will board through Lane 2. The remaining Groups 3-5 will then board through Lane 2 when called, and Groups 1 and 2 may continue to board through Lane 1. We ask that you wait until your group has been called before lining up.
Changes to boarding groups
The current boarding order may change for select flights, and our gate agents will guide you through the new process. Pre-boarding will still be available to select customers. Please wait until pre-boarding or your MileagePlus Premier® status or group is called before lining up. In the meantime, please make yourself comfortable, and we'll let you know when we're ready to board your group.
How will you benefit?
- No need to line up before your group is called: Simplified lanes with new signs will allow you to relax at the gate or within the airport longer.
- Smaller group sizes for select flights: With fewer customers in your group, you'll experience less crowding while boarding the aircraft.
- More efficient boarding: Following priority boarding groups, we'll board customers sitting in window seats first and then middle and aisle seats.
- Less crowding: Fewer lines will create more space and easier access to the boarding door for customers exiting the plane from the previous flight and during pre-boarding.
Let's hope the airline's new process helps everyone relax a little bit at the gate.
No news yet on which airports are testing out the new boarding process. However, the airline says it will collect feedback through interviews at the airports, and passengers may receive an email survey after their flight is over.
TPG featured card
at American Express's secure site
Terms & restrictions apply. See rates & fees.
| 4X | Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year. |
| 4X | Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year. |
| 5X | New! Earn 5X Membership Rewards® points on prepaid hotel stays booked through AmexTravel.com or the Amex Travel App. |
| 3X | Earn 3X Membership Rewards® points on flights booked through AmexTravel.com, the Amex Travel App, or purchased directly from airlines. |
| 2X | Earn 2X Membership Rewards® points on prepaid car rentals booked through AmexTravel.com or the Amex Travel App and cruises booked and paid through AmexTravel.com. |
| 1X | Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases. |
Pros
- Valuable dining and food-related credits
- Flexible rewards with airline and hotel transfer partners
- Multiple travel and purchase protections
- No foreign transaction fees
- Access to Amex Offers for additional savings (enrollment required)
Cons
- Not as useful for those living outside the U.S.
- Some may have trouble using Uber and other dining credits
- You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $8,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
- Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
- Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
- New! Earn 5X Membership Rewards® points on prepaid hotel stays booked through AmexTravel.com or the Amex Travel App.
- Earn 3X Membership Rewards® points on flights booked through AmexTravel.com, the Amex Travel App, or purchased directly from airlines.
- Earn 2X Membership Rewards® points on prepaid car rentals booked through AmexTravel.com or the Amex Travel App and cruises booked and paid through AmexTravel.com.
- Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
- Pay It® lets you tap in the American Express® App to quickly pay for small purchase amounts throughout the month and still earn rewards the way you usually do. Plan It® gives you the option to split up big purchases into equal monthly payments with a fixed fee. You’ll know upfront exactly how much you’ll pay.
- Updated! $120 Dining Credit: Earn up to a total of $10 in statement credits monthly when you pay with the Gold Card at Grubhub (including Seamless), Buffalo Wild Wings, Five Guys, The Cheesecake Factory, and Wonder. This can be an annual savings of up to $120. Enrollment required.
- $100 Resy Credit: Get up to $100 in statement credits each calendar year at over 10,000 qualifying U.S. Resy restaurants after you pay for eligible purchases with the American Express® Gold Card. That’s up to $50 in statement credits semi-annually. Enrollment required.
- $84 Dunkin' Credit: Earn up to $7 in monthly statement credits after you pay with the American Express® Gold Card at U.S. Dunkin’ locations. Enrollment required.
- $120 Uber Cash on Gold: Enjoy up to $120 in Uber Cash annually with your Gold Card. Just add your Card to your Uber account and you'll get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an Amex Card for your transaction.
- New! As an American Express® Gold Card Member, you can enjoy complimentary Hertz Five Star® Status. Enjoy benefits like skipping the counter at select locations, adding an additional driver at no additional cost*, and vehicle upgrades**. Benefit enrollment and Hertz Gold+ registration are required. *Additional drivers must meet standard rental qualifications and must be a spouse or domestic partner to qualify as complimentary. Other additional drivers subject to fees. **Benefits are subject to availability and vary by location. Additional Hertz program Terms and Conditions including age restrictions apply.
- Take advantage of a $100 credit towards eligible charges* at over 1,300 upscale hotels worldwide when you book The Hotel Collection through AmexTravel.com or the Amex Travel App **. *Eligible charges vary by property. **The Hotel Collection requires a two-night minimum stay.
- Book your travel through the Amex Travel App with added peace of mind – backed by American Express® service and support. Only for American Express® Card Members.
- Whenever you need us, we're here. Our Member Services team will ensure you are taken care of. From lost Card replacement to statement questions, we are available to help 24/7.
- No Foreign Transaction Fees.
- Annual Fee is $325.
- Terms Apply.


