Our First Look at United’s Brand-New Aircraft Livery

Apr 24, 2019

This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. Terms apply to the offers listed on this page. For an explanation of our Advertising Policy, visit this page.

Aircraft liveries don’t materially impact the passenger experience, but to the general public, they are the brand — while most of the world’s population will never set foot on a United plane, many would recognize the carrier’s blue and gold colors, and the prominent globe tail design.

Now, following years of flying a design that was more or less a holdover from Continental — and a long, storied livery lineage — United has finally unveiled its new colors, falling more in line with the airline’s revamped overall aesthetic. Some elements have also made their way to the company-wide uniform redesign, expected to roll out in 2020.

“Cleared for takeoff” — nearly a full day ahead of schedule. Journalists are flying to Chicago for United’s official unveiling tomorrow — some may even be in the air right now, and probably won’t be so thrilled to see that United jumped the gun and shared its new livery the night before Wednesday’s much-anticipated event.

The airline even flew its refreshed bird up to Chicago under the cover of darkness early Tuesday morning — it’s curious that it’s come out of hiding just hours before the planned grand reveal.

Anyway, back to the livery — it’s… blue! So, so blue. The design itself is similar to the livery you’ll see flying on every other United jet today, with a recognizable font and a familiar globe on the tail. Just without any hints of the gold accents we’ve had for years.

This is all we get for now — but, tomorrow, I’ll be getting up close and personal with the new design at Chicago O’Hare (ORD), just a few miles up the road from United’s headquarters. We’ll hopefully learn more about first flights, rollout plans and other key details as well, so stay tuned for more to come later this week.

For the latest travel news, deals and points and miles tips please subscribe to The Points Guy daily email newsletter.

The All-New United Quest℠ Card

WELCOME OFFER: Up to 100,000 bonus miles

TPG'S BONUS VALUATION*: $1,040

CARD HIGHLIGHTS: 3X miles on United® purchases

*Bonus value is an estimated value calculated by TPG and not the card issuer. View our latest valuations here.

Apply Now
More Things to Know
  • Earn 80K bonus miles after you spend $5,000 on purchases in the first 3 months your account is open. Plus, an additional 20K bonus miles after you spend $10,000 in the first 6 months
  • $250 Annual Fee
  • Earn 3X miles on United® purchases, 2X miles at restaurants, on select streaming services & all other travel, 1X on all other purchases
  • Earn 3X miles on United Airlines purchases
  • Earn 2X miles at restaurants and on select streaming services
  • Earn 2X miles on all other travel
  • Earn 1X mile on all other purchases
  • Each year, receive a $125 credit on United® purchases and two 5k-mile anniversary award flight credits. Terms apply.
Regular APR
16.49% to 23.49% Variable
Annual Fee
$250
Balance Transfer Fee
Either $5 or 5% of the amount of each transfer, whichever is greater.
Recommended Credit
Excellent, Good

Editorial Disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airlines or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

Disclaimer: The responses below are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser’s responsibility to ensure all posts and/or questions are answered.