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Uber Is Launching the World's First Submarine Rideshares in the Great Barrier Reef

May 23 2019
3 min read
Uber Is Launching the World's First Submarine Rideshares in the Great Barrier Reef
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Ever dreamed of exploring Australia's Great Barrier Reef in a submarine? A few lucky people will have their dreams fulfilled thanks to a new partnership between Uber and Tourism and Events Queensland. So, if a submarine ride is on your bucket list, you might want to book a last-minute flight to Australia.

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From May 27 until June 18, people in the Queensland towns of Gladstone, Cairns, Port Douglas or Palm Cove will be able to log in to Uber and request a scUber: the world's first submarine rideshare. Unlike when you're requesting a normal Uber ride, you won't enter a destination, but you will get a round-trip ride from your departure point to the embarkation point. The submarine ride will last one hour, after which you'll board a helicopter for a scenic return trip to the mainland.

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Photo courtesy of Uber and Tourism & Events Queensland
Photo courtesy of Uber and Tourism & Events Queensland

The scUber experience will kick off on Heron Island, a coral cay near the Tropic of Capricorn, on May 27 and will move to Agincourt Reef off the coast of Port Douglas in Cairns and the Great Barrier Reef region on June 9.

"In late 2018, consumer research identified that exploring the Great Barrier Reef in a submarine was the most desired future travel experience sought by visitors," said Leanne Coddington, Tourism and Events Queensland's CEO, in a statement.

Of course, this once-in-a-lifetime opportunity doesn't come cheap. The scUber experience costs $1,500 AUD (about $1,032) per person and must be booked for two people at a time, for a cost of $3,000 AUD (about $2,065). It's for a good cause, though. Uber will donate the value of every scUber ride to Citizens of the Great Barrier Reef, an organization dedicated to protecting and conserving the Great Barrier Reef and other reefs around the world.

The scUber experience will start on Heron Island. Photo courtesy of Tourism & Events Queensland
The scUber experience will start on Heron Island. Photo courtesy of Tourism & Events Queensland

The Great Barrier Reef — the largest and longest coral reef system on earth — has been suffering from coral bleaching, but is showing signs of recovery.

"At Uber, we believe good things happen when people move — whether that’s by getting people from A to B in their city, or by making dreams come true experiencing the world’s greatest natural wonder, the Great Barrier Reef," Susan Anderson, regional general manager for Uber in Australia and New Zealand, said in a statement.

To celebrate the launch, Queensland Tourism and Uber are holding a contest to grant the scUber experience to one lucky winner and a friend from each of the following countries: Canada, the US, France, the UK, New Zealand and Australia. To enter the competition, go to scUberQueensland.com and explain in 25 words of less why you should experience the wonder of the Great Barrier Reef with scUber.