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TPG's parent company buys Lonely Planet in major expansion of travel portfolio

Dec. 01, 2020
4 min read
TPG's parent company buys Lonely Planet in major expansion of travel portfolio
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Major news today in the travel industry and for The Points Guy.

TPG parent company Red Ventures announced Tuesday morning that it is buying the storied travel company Lonely Planet from NC2 Media. Terms of the deal between the two private companies were not disclosed.

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The purchase is a major investment by Red Ventures in another travel brand that will add a ton of incredible destination content, a rich library of guides, digital tools and new ways to research travel for TPG readers and the public at large. It's also a big expansion of Red Venture's growing travel portfolio. Lonely Planet is the number one producer of guidebooks in the world.

“While the travel industry is experiencing an unprecedented downturn, we believe it will come back stronger than ever, and no brand represents the magic of the modern explorer better than Lonely Planet,” said Red Ventures co-founder and CEO, Ric Elias.

Lonely Planet series of books. (Photo by Rui Vieira/PA Images via Getty Images)

Lonely Planet is a trusted creator and publisher of print, online and mobile travel resources. It has produced over 150 million travel guidebooks, reaches 186 million people annually, and covers 22,000 destinations around the world.

The Points Guy founder Brian Kelly said, "I couldn’t be more excited about this acquisition. As a student traveler I used their guides to travel cheaply and throughout the years I’ve continued to be inspired by their content and social media. It’s a brand that will work well with TPG as we try to make loyalty and travel more accessible to millions of travelers."

Lonely Planet has a major catalog of guide books, phrase books and coffee table books. It has a huge contributor network, an incredible history and brand, and brings a wealth of experienced travel writers and editors as well. Lonely Planet shares a core mission with the Points Guy to help people discover the world.

Red Ventures is becoming a major player in the media business with a suite of companies all designed to help inform and educate the public. In October, Red Ventures completed another major media acquisition, buying CNET for $500 million from ViacomCBS.

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Red Ventures owns and operates several other large data-driven, multifaceted digital brands including Healthline, The Points Guy, Bankrate, MYMOVE, and Allconnect.com.

The Red Ventures travel portfolio will combine Lonely Planet’s existing premium online and print content with a proprietary data platform and channel expertise to create experiences designed to help more travelers research, book and enjoy their trips.

Red Ventures co-founder and CEO, Ric Elias said, "By joining our travel portfolio, Lonely Planet positions us to revolutionize the consumer journey for travelers, helping more people discover and decide where they’ll go, how they’ll get there, and what to do when they arrive.”

“At Red Ventures we are bringing together the world’s most helpful and trusted brands with a digital marketing platform and methodology that allows us to super-serve the millions of people that use our services every day,” Elias said. “Through seamless experiences and deeper, personalized relationships, we are uniquely equipped to help more people find the information and tools they need to make life's most important decisions."

Red Ventures, The Points Guy and Lonely Planet share the belief that travel can be a force for good, and together will aim to enable more travelers to safely and responsibly navigate the world as they venture back into it.

Featured image by PA Images via Getty Images

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TPG featured card

Best card for premium perks while traveling
TPG Editor‘s Rating
Card Rating is based on the opinion of TPG‘s editors and is not influenced by the card issuer.
4 / 5
Go to review

Rewards

2 - 10X points
10XEarn unlimited 10X miles on hotels and rental cars booked through Capital One Travel
5X5X miles on flights booked through Capital One Travel.
2X2 Miles per dollar on every purchase, every day

Intro offer

75,000 bonus miles
Earn 75,000 bonus miles when you spend $4,000 on purchases in the first 3 months from account opening, equal to $750 in travel

Annual Fee

$395

Recommended Credit

740-850
Excellent
Credit ranges are a variation of FICO© Score 8, one of many types of credit scores lenders may use when considering your credit card application.

Why We Chose It

The Capital One Venture X card is one of the best all-round travel credit cards ever launched. Not only is it offering a tremendous welcome bonus, but cardholders can earn tons of miles on everyday spending and receive a 10,000-mile anniversary bonus to boot. Its annual fee is $395, but cardholders can count on up to $300 in statement credits toward travel booked through Capital One Travel each year and other valuable benefits like access to Priority Pass lounges and Capital One’s own growing family of airport lounges.

Pros

  • Excellent welcome offer worth 75,000 miles after you spend $4,000 on purchases in the first three months.
  • Up to $300 in annual travel statement credits toward bookings make through Capital One Travel.
  • 10,000 bonus miles (worth $100 toward travel) each account anniversary.

Cons

  • The $395 annual fee might be expensive for some, but this card’s benefits provide much more value than that.
  • If you don’t travel frequently, this might not be the best card for you.
  • Earn 75,000 bonus miles when you spend $4,000 on purchases in the first 3 months from account opening, equal to $750 in travel
  • Receive up to $300 back annually as statement credits for bookings through Capital One Travel, where you'll get Capital One's best prices on thousands of options
  • Get 10,000 bonus miles (equal to $100 towards travel) every year, starting on your first anniversary
  • Earn unlimited 10X miles on hotels and rental cars booked through Capital One Travel and 5X miles on flights booked through Capital One Travel
  • Earn unlimited 2X miles on all other purchases
  • Unlimited complimentary access for you and two guests to 1,300+ lounges, including Capital One Lounges and the Partner Lounge Network
  • Receive up to a $100 credit for Global Entry or TSA PreCheck®
  • Use your Venture X miles to easily cover travel expenses, including flights, hotels, rental cars and more—you can even transfer your miles to your choice of 15+ travel loyalty programs
  • Named editors' choice for "Best New Credit Card of 2021" by The Points Guy
  • Earn 10 miles per dollar when you book on Turo, the world's largest car sharing marketplace, through May 16, 2023
Best card for premium perks while traveling
TPG Editor‘s Rating
Card Rating is based on the opinion of TPG‘s editors and is not influenced by the card issuer.
4 / 5
Go to review

Rewards Rate

10XEarn unlimited 10X miles on hotels and rental cars booked through Capital One Travel
5X5X miles on flights booked through Capital One Travel.
2X2 Miles per dollar on every purchase, every day
  • Intro Offer
    Earn 75,000 bonus miles when you spend $4,000 on purchases in the first 3 months from account opening, equal to $750 in travel

    75,000 bonus miles
  • Annual Fee

    $395
  • Recommended Credit
    Credit ranges are a variation of FICO© Score 8, one of many types of credit scores lenders may use when considering your credit card application.

    740-850
    Excellent

Why We Chose It

The Capital One Venture X card is one of the best all-round travel credit cards ever launched. Not only is it offering a tremendous welcome bonus, but cardholders can earn tons of miles on everyday spending and receive a 10,000-mile anniversary bonus to boot. Its annual fee is $395, but cardholders can count on up to $300 in statement credits toward travel booked through Capital One Travel each year and other valuable benefits like access to Priority Pass lounges and Capital One’s own growing family of airport lounges.

Pros

  • Excellent welcome offer worth 75,000 miles after you spend $4,000 on purchases in the first three months.
  • Up to $300 in annual travel statement credits toward bookings make through Capital One Travel.
  • 10,000 bonus miles (worth $100 toward travel) each account anniversary.

Cons

  • The $395 annual fee might be expensive for some, but this card’s benefits provide much more value than that.
  • If you don’t travel frequently, this might not be the best card for you.
  • Earn 75,000 bonus miles when you spend $4,000 on purchases in the first 3 months from account opening, equal to $750 in travel
  • Receive up to $300 back annually as statement credits for bookings through Capital One Travel, where you'll get Capital One's best prices on thousands of options
  • Get 10,000 bonus miles (equal to $100 towards travel) every year, starting on your first anniversary
  • Earn unlimited 10X miles on hotels and rental cars booked through Capital One Travel and 5X miles on flights booked through Capital One Travel
  • Earn unlimited 2X miles on all other purchases
  • Unlimited complimentary access for you and two guests to 1,300+ lounges, including Capital One Lounges and the Partner Lounge Network
  • Receive up to a $100 credit for Global Entry or TSA PreCheck®
  • Use your Venture X miles to easily cover travel expenses, including flights, hotels, rental cars and more—you can even transfer your miles to your choice of 15+ travel loyalty programs
  • Named editors' choice for "Best New Credit Card of 2021" by The Points Guy
  • Earn 10 miles per dollar when you book on Turo, the world's largest car sharing marketplace, through May 16, 2023