The UK Wants Its Flyers to Stop Getting so Drunk
This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. Terms apply to the offers listed on this page. For an explanation of our Advertising Policy, visit this page.
Companies across the travel industry in the UK are teaming up to raise awareness for the consequences of drinking too much alcohol when flying. The campaign, coined “One Too Many,” launched today on social media and 10 pilot airports across the UK.
The goal is to remind passengers that there are downsides to consuming too much alcohol, citing denial of boarding, plane diversions (and the often high fines involved in causing a plane to divert), up to two-year prison sentences and even being banned from an airline.
The campaign is convening associations in a way that no other campaign of its kind has. The UK Travel Retail Forum (UKTRF), the Airports Operators Association (AOA), the International Air Transport Association (IATA) and Airlines UK (AUK) are all supporting the new initiative.
“One Too Many” was brought to life by UK Aviation Minister Baroness Sugg and will be visible on Facebook and Instagram as well as select airports in the UK, including Manchester Airports Group (MAN, EMA, STN), AGS Airports (ABZ, GLA, SOU), Bristol Airport (BRS), Birmingham Airport (BHX), Newcastle Airport (NCL) and Gatwick Airport (LGW).
At the airports, the campaign will be visible “across digital screen signage, POS display, F&B retailer notices and through a dedicated police leaflet,” according to the International Air Transport Association (IATA).
“Disruptive passengers have the potential to ruin other people’s flights, and this campaign is an important new step to ensure all passengers are aware of the consequences they face if they behave disruptively after drinking before or on board a flight,” Sugg said at the program’s launch. “I am pleased to see the industry come together to ensure the experiences at our airports and on flights remain positive for everyone.”
TPG has reported on several cases of intoxicated passengers causing diversions from the UK, so it’s no surprise that the issue is trying to be halted. Ryanair was even pushing for an initiative to end morning drinking at airports as well as overall restrictions on drinking at airports.
Featured image by Getty Images.
Welcome to The Points Guy!
WELCOME OFFER: 80,000 Points
TPG'S BONUS VALUATION*: $1,650
CARD HIGHLIGHTS: 2X points on all travel and dining, points transferrable to over a dozen travel partners
*Bonus value is an estimated value calculated by TPG and not the card issuer. View our latest valuations here.
- Earn 80,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. That's $1,000 when you redeem through Chase Ultimate Rewards®. Plus earn up to $50 in statement credits towards grocery store purchases within your first year of account opening.
- Earn 2X points on dining including eligible delivery services, takeout and dining out and travel. Plus, earn 1 point per dollar spent on all other purchases.
- Get 25% more value when you redeem for airfare, hotels, car rentals and cruises through Chase Ultimate Rewards®. For example, 80,000 points are worth $1,000 toward travel.
- With Pay Yourself Back℠, your points are worth 25% more during the current offer when you redeem them for statement credits against existing purchases in select, rotating categories.
- Get unlimited deliveries with a $0 delivery fee and reduced service fees on eligible orders over $12 for a minimum of one year with DashPass, DoorDash's subscription service. Activate by 12/31/21.
- Count on Trip Cancellation/Interruption Insurance, Auto Rental Collision Damage Waiver, Lost Luggage Insurance and more.
- Get up to $60 back on an eligible Peloton Digital or All-Access Membership through 12/31/2021, and get full access to their workout library through the Peloton app, including cardio, running, strength, yoga, and more. Take classes using a phone, tablet, or TV. No fitness equipment is required.