Target just unveiled its brand-new luggage line — and there’s something for every traveler

Feb 5, 2020

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If you’re looking for an excuse to buy some new travel gear, this is it: Target just released its own line of luggage, and we have a feeling you’re going to want to get your hands on a bag (or three) ASAP.

Called Open Story, the collection will be available in stores starting Sunday, Feb. 9 and online starting Thursday, Feb 13. There are nearly 40 different pieces in the collection, ranging from carry-on luggage to full-size suitcases, and even backpacks and duffel bags.

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Target was careful to incorporate plenty of features travelers love, including built-in TSA locks on the carry-on suitcases and USB ports for charging. (It’s worth noting, though, that the battery isn’t included, so you’ll have to buy one separately.)

(Photo by Samantha Rosen/The Points Guy)
(Photo by Samantha Rosen/The Points Guy)

All of the suitcases feature a durable polycarbonate shell, 360-degree Hinomoto Silent Run® Spinner Wheels and heavy-duty YKK zippers, and they can expand to give you more storage space. Inside, you’ll find separate zippered compartments to keep all your belongings organized. And by that we mean, please don’t put your shoes and clothes in the same compartment. 

Related: What your luggage brand says about you

The backpacks have trolley sleeves that slide over your rollaboard bag handle, so you’ll never again be that person whose bag falls off their suitcase right when they reach the end of the jetway.

(Photo by Samantha Rosen/The Points Guy)
(Photo by Samantha Rosen/The Points Guy)

The pricing for the collection is as follows:

I got to see some of the products myself during a recent preview at Target’s studio in Manhattan and was really impressed with the collection. The suitcases, in particular, felt sturdy and well-made, and I can definitely see these bags competing with popular brands such as Away and Calpak, which are similarly priced.

For comparison, Away’s standard carry-on measures 21.7 inches and costs $225, without a battery. The Bigger Carry-on, which measures 22.7 inches, costs $245 without a battery. Calpak’s most inexpensive, standard carry-ons typically measure between 21 and 22 inches, and are available from $165. And, of course, there’s the 21.7-inch cabin-size essential carry-on by Rimowa, which may look similar in design, but costs a whopping $640.

The 21-inch Open Story hardside carry-on has a similar aesthetic, but is definitely the most affordable, and will set you back just under $150.

Related: How to tell if your backpack counts as a personal or carry-on item

Most major U.S. airlines can fit carry-ons over 22 inches, so rest assured your new Target suitcase will fit comfortably in the overhead bin.

(Photo by Samantha Rosen/The Points Guy)
(Photo by Samantha Rosen/The Points Guy)

You have plenty of fun shades to choose from in the color department, too. The hardside luggage comes in nine colors: black, cedar, Champagne, dark denim (navy), june bug (dark green), pink, silver, an icy violet and wrought iron (a deep sage green). The accessories — such as the travel wallet and weekender bag — also come in tan, olive and black. As mentioned earlier, there are 40 total pieces in the collection, but not every product comes in every color.

The packing cubes were a highlight of the Open Story line that frequent travelers will surely love. They have a stretch mesh top but hold their shape, are washable and come in a set of four items that includes a small-, medium- and large-size cube, plus a shoe bag. If you’ve been thinking about taking the plunge and trying to use packing cubes, now seems like a good time to do so.

Considering the affordability of the collection, we have a feeling you’re going to start seeing plenty of people in the airport tugging one of these suitcases along.

Related: When and why the Target REDcard makes sense

No matter which product you’re eyeing, be sure to pay with a card that earns you bonus points on everyday spending, such as the Chase Freedom Unlimited or The Amex EveryDay® Preferred Credit Card from American Express. Better yet, if you’re going to purchase your stylish new suitcase once it’s available online on Feb. 13, be sure to use a shopping portal. Right now, for example, you’ll get 3x TrueBlue points per dollar spent when you shop at Target through JetBlue’s shopping portal. And really, the only thing better than a new suitcase is one that comes with bonus points.

The information for the Amex EveryDay Preferred card has been collected independently by The Points Guy. The card details on this page have not been reviewed or provided by the card issuer.

Feature photo by Samantha Rosen/The Points Guy.

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  • Earn 60,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. That's $750 toward travel when you redeem through Chase Ultimate Rewards®
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