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What your luggage brand says about you

June 05, 2021
5 min read
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Editor's Note

This post was originally published in October 2019. It has been updated with additional information.

You know what they say: Who you are at the airport is who you are in life.

Just kidding, I don't think they actually say that — but maybe they should. After all, how you act in an airport is how you wish you could act in real life. Just ask anyone downing a Bloody Mary at the airport bar at 9 a.m. (Just remember to take it easy — there's nothing aspirational about being that drunk, rude person on the plane.)

Your carry-on is no exception to this rule, either. It says a lot more about you than you might think.

Let's break it down. (With a bit of tongue in cheek.)


This isn't your first rodeo. You can disassemble your bag at security in 10 seconds flat and likely breezed through with your Clear membership as well. You beeline for the lounge the second you get through, knowing you have just enough time to enjoy a glass of wine (or two) before your flight. You know exactly how many frequent flyer miles you're earning on your ticket. You also may or may not be plotting your own business.

Away Carry-On bag. (Photo by Isabelle Raphael/The Points Guy)

MZ Wallace

Forget "13 Going on 30" — you're 30 going on 80, and proud of it. You're an old soul at heart and love nothing more than practicality and efficiency. Your bag can fit just about everything, which is good because you're prone to picking up another magazine at Hudson News before your flight. You would never be caught dead without a laptop, charger, headphones, Kindle, lip balm, moisturizer and a jacket.

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(Photo by Frank Rumpenhorst/picture alliance/Getty Images)
(Photo by Frank Rumpenhorst/picture alliance/Getty Images)

We get it: You're making bank and collect passport stamps. Just, please, whatever you do, buy your upwards-of-$540 suitcase through a shopping portal, would you?

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You're a consultant. Mazel tov! The phrase "Let's make sure we're all aligned on this" gives you nightmares. You're hoarding your Marriott points for when you can actually take a vacation (and likely have your sights set on the St. Regis Maldives). You take full advantage of your annual Saks statement credit (enrollment required), courtesy of The Platinum Card® from American Express. No shame in your game.

Dagne Dover

You spend a lot of time on Instagram, but you're more than OK with it. You're a sucker for a perfectly arranged photo, but at least you feel like the trendiest person at the airport with that backpack. You justify it by saying you'll also use it for yoga.


When the world zigs, you zag ... to an extent. You don't want to have an Away like everyone else, but you still want to look the part of a stylish, well-seasoned traveler. We'd be willing to bet an American Airlines system-wide upgrade that you have it in rose gold, too.

Briggs and Riley

You're not the loudest person in the room, and that's on purpose. In fact, you're more concerned with functionality and durability than having clout — you travel a lot for work, that's really your main concern here. People think you're pretty intimidating before they get to know you. You probably have a mortgage and an investment account and all of the things.


(Photo by PHILIPPE LOPEZ/AFP/GettyImages)
(Photo by PHILIPPE LOPEZ/AFP/GettyImages)

You're not flashy, and you're not trying to be. You treasure your airline elite status more than anything on this planet. You read this site you might have heard of, called The Points Guy, religiously. You'll also likely have something to say about this article.

No brand

You don't care about such frivolous things as what your luggage brand says about you. You like your $19 airline tickets and award chart sweet spots. You're more than done with this article and going back to listening to NPR. Right. Now.

Featured image by (Photo by nikita tikhomoriv/Unsplash)
Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.