Southwest takes a bite out of Shark Week with inflight content
Are you a fan of Shark Week?
If so, you're in luck if you'll fly with Southwest Airlines within the next couple of weeks. For the 10th consecutive year, the carrier will offer special Shark Week programming on its flights as part of a partnership with Discovery Channel, the network that produces the special.
Beyond the inflight programming, Southwest is also organizing shark-themed pop-ups at airports in Atlanta, Dallas and New York, according to a Southwest spokesperson.
The airline hosted one of these pop-ups at New York's LaGuardia Airport (LGA) on Thursday. Marine biologist and Shark Week presenter Dr. Craig O'Connell shared fun facts about sharks and hosted trivia.
During the events, passengers received Shark Week fin hats during boarding. The program's mascot, known as "Chompie," made a surprise appearance in Dallas earlier this week.
Related: The best Southwest Airlines credit card for family travelers
In previous years, Southwest featured shark-themed Boeing 737s and partnered with flight tracking site FlightAware to track these shark-themed jets.
There won't be a special livery to commemorate the week this year. However, a spokesperson for Southwest said Discovery Channel's inflight Shark Week programming has been some of the most popular television for the carrier's customers.
Launched in 1988, Discovery Channel's Shark Week programming is devoted to all things sharks. The release of the 1975 movie "Jaws" led to misconceptions about sharks. Discovery Channel launched Shark Week programming to educate viewers and quell fears they may have of sharks.
Over the years, programming morphed into a platform for scientists to advocate for one of the Earth's oldest animals.
Shark Week runs on Discovery Channel from July 23 to July 29.
Related reading:
- Your complete guide to maximizing Southwest Rapid Rewards
- The best Southwest Airlines credit cards
- How to quickly earn the Southwest Companion Pass
- What is Southwest Airlines elite status worth?
- Maximize your airfare: The best credit cards for booking flights
- The best credit cards to reach elite status
- How to change or cancel a Southwest Airlines flight
TPG featured card
at Bilt's secure site
Terms & restrictions apply. See rates & fees.
| 1X | Choose to earn up to 1X points on rent and mortgage payments with no transaction fee |
| 2X | Earn 2X points + the option to earn 4% back in Bilt Cash on everyday purchases |
Pros
- Choice to earn up to 1 Bilt Point per dollar spent on rent and mortgage payments
- Elevated everyday earnings with both Bilt Points and the option to earn Bilt Cash
- $400 Bilt Travel Portal hotel credit per year (up to $200 biannually)
- $200 Bilt Cash annually
- Priority Pass membership
- No foreign transaction fees
Cons
- Moderate annual fee
- Designed primarily for members seeking a premium, all-in-one card
- Earn points on housing with no transaction fee
- Choose to earn 4% back in Bilt Cash on everyday spend. Use Bilt Cash to unlock point earnings on rent and mortgage payments with no transaction fee, up to 1X.
- 2X points on everyday spend
- $400 Bilt Travel Hotel credit. Applied twice a year, as $200 statement credits, for qualifying Bilt Travel Portal hotel bookings.
- $200 Bilt Cash (awarded annually). At the end of each calendar year, any Bilt Cash balance over $100 will expire.
- Welcome bonus (subject to approval): 50,000 Bilt Points + Gold Status after spending $4,000 on everyday purchases in the first 90 days + $300 of Bilt Cash.
- Priority Pass ($469/year value). See Guide to Benefits.
- Bilt Point redemptions include airlines, hotels, future rent and mortgage payments, Lyft rides, statement credits, student loan balances, a down payment on a home, and more.