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The one area where the Southwest credit cards, along with most other cobranded airline cards, fall short is in the earnings. However, some folks will soon have the opportunity to boost their returns with a targeted spend bonus.

Some existing card holders of the Southwest Rapid Rewards Priority Credit Card, the Southwest Rapid Rewards Premier Credit Card, the Southwest Rapid Rewards Premier Business Credit Card and the Southwest Rapid Rewards Plus Credit Card are being targeted with an offer to earn a 25% bonus on all points earned with their cards, up to to a maximum of 10,000 bonus points ($150 based on TPG’s valuations). As per usual, the points earned through the promotion do count toward the Companion Pass, but not A-List or A-List Preferred status. The bonus will apply to spending from July 1 through October 31, 2019, and you must register for the promotion on Southwest’s website to earn the bonus points.

You can use this link to see if your account is targeted. Alternatively, if targeted, you’ll see it in the promotions tab under your “My Rapid Rewards” profile on Southwest’s website.

Normally, all of the Southwest cards earn 2 points per dollar (3% based on TPG’s valuations) for Southwest purchases and purchases with Rapid Rewards hotel and car rental partners, and 1 point per dollar (1.5%) everywhere else. So, with the promotion, you could earn 2.5 points per dollar (3.75%) on bonus spend and 1.25 points per dollar (1.9%) on everything else.

As Deals We Like reports, the promotion is potentially sweeter for those whose anniversary points bonus post during the four months. All transactions that code as “Credit Card” on your Rapid Rewards account are eligible for the bonus points, and the anniversary points typically do code that way, so they should be eligible. As a refresher, the anniversary bonus is 3,000 points with the Southwest Rapid Rewards Plus Credit Card, 6,000 points with the Southwest Rapid Rewards Premier Credit Card and Southwest Rapid Rewards Premier Business Credit Card, and 7,500 points with the Southwest Rapid Rewards Priority Credit Card. So eligible card holders could earn an extra 750 to 1,875 points.

Bottom Line

We usually don’t recommend putting a lot of spend on a cobranded airline credit card, but it can make sense for some people to do so with this promotion. Even with the bonus you won’t be getting the best returns for travel purchases or everyday spending. However, the maximum of 10,000 points can go a long way for those chasing the coveted Companion Pass, as they do count toward the 110,000 points needed to earn it.

Featured image by Summer Hull / The Points Guy.

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Southwest Rapid Rewards® Priority Credit Card

Earn 2 points $1 on Southwest and Rapid Rewards car and hotel purchases and 1 point per $1 on all other purchases. This card also comes with an annual $75 travel credit.

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More Things to Know
  • Earn 40,000 points after you spend $1,000 on purchases in the first 3 months your account is open.
  • 7,500 bonus points after your Cardmember anniversary.
  • $75 Southwest® travel credit each year.
  • 4 Upgraded Boardings per year when available.
  • 20% back on in-flight drinks and WiFi.
  • 2 points per $1 spent on Southwest® purchases and Rapid Rewards® hotel and car rental partner purchases.
  • 1 point per $1 spent on all other purchases.
  • No foreign transaction fees.
Intro APR on Purchases
N/A
Regular APR
18.24% - 25.24% Variable
Annual Fee
$149
Balance Transfer Fee
Either $5 or 5% of the amount of each balance transfer, whichever is greater.
Recommended Credit
Excellent/Good

Editorial Disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airlines or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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