Southwest Airlines adds Steamboat Springs as first-ever seasonal destination

Southwest Airlines will land in the Colorado ski destination of Steamboat Springs later this year, the first-ever seasonal addition to its route map.

The Dallas-based carrier will offer daily service between Steamboat Springs (HDN) and Denver (DEN) starting in late 2020, Southwest said late Monday. The flight schedule and start date will be released later.

The addition of Steamboat, a destination in northwest Colorado known for its winter sports, comes at a time of experimentation for the network planners in Dallas. Southwest has lots of experience flying seasonally popular routes, but it has never added a single destination that it intends to serve for only part of the year – which is what it will try in Steamboat Springs. The carrier also is trying other new scheduling tactics, such as adding a number of "imbalanced" routes to cope with the Boeing 737 MAX grounding. An imbalanced route is one with more flights in one direction than the other, and is uncommon among airline planners.

Sign up for the free daily TPG newsletter for more airline news!

Southwest has also trimmed some of its longer routes in favor of more frequent, shorter routes that can connect passengers over its large bases in response to the MAX suspension, the airline's president, Thomas Nealon, said in January.

The carrier had planned to operate 78 737 MAX jets at the end of 2019. None of those planes are flying today, nor does Southwest expect them in the air before August, as the grounding prepares to enter its second year next month.

Daily Newsletter

Reward your inbox with the TPG Daily newsletter

Join over 700,000 readers for breaking news, in-depth guides and exclusive deals from TPG’s experts

Email address

Sign up

By signing up, you will receive newsletters and promotional content and agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.

The new seasonal service to Steamboat Springs likely targets what Southwest sees as a period of opportunity when it has available aircraft. At just 141 miles from Denver, it also could add the market as utilization flying, which is when an airline puts an otherwise idle aircraft to use on a short route before a longer flight.

Related: Planning your ski trip with points and miles

"We're looking forward to bringing our world famous hospitality paired with customer-friendly policies like 'skis and snowboards fly free' closer to the slopes of the Rocky Mountains later this year," Adam Decaire, vice president of network planning at Southwest, said in a statement. He called the route a "short, easy flight from Denver."

The Steamboat route will also bolster Southwest's large and growing base -- the airline does not technically have "hubs" -- at Denver International Airport, which is already the third-largest in its network with 214 daily departures. The carrier has a deal with the airport to add 16 gates, for a total of 40 gates, to its facilities there by 2022.

Southwest will compete with United Airlines between Denver and Steamboat, according to Cirium schedules. United operates one of its largest hubs in Denver.

Related: Southwest Airlines is getting more gates at Denver Airport

Related: How to enjoy a ski destination as a non-skier