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Shorter Walks, Better Shopping: How Airport Design Is Changing

March 28, 2019
8 min read
Aerial Views of the New York Area
Shorter Walks, Better Shopping: How Airport Design Is Changing
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A surge of air travelers is pushing airports to renovate and expand like never before — and many are going with modern designs that can accommodate revolutionary changes in technology.

Over the years, passengers have probably noticed the changes in design, away from the often small and drab terminals of yesteryear and toward ones that are brighter and airier.

But the changes airports are making now go beyond fresh coats of paint, more windows and higher ceilings. Rather, the big renovations taking place are often designed to give airports the flexibility to introduce new passenger-friendly technologies. The philosophy behind much of the airport construction is being drawn from other industries, such as retail, that view people as customers with choices, not just bodies to be herded through security and onto a plane.

“The most important thing is fluidity,” said Jim Cherry, former CEO of Montreal’s Trudeau airport (YUL) and strategic aviation adviser to Arup, one of the world’s largest airport-design firms. “If I’m going to get off an airplane, I want a good indication of where I want to go, I want a short turn time. I want it to be an easy process. I don’t want things that drive passengers crazy.”

The airport business is competitive, he said, and flyers have choices, especially among large hubs. Airports that fail to keep pace and offer an unappealing experience can lose out: “There are people who fly three or four times a week. They develop habits and patterns. They say, ‘I’m not going to go that way because it’s an annoying way to go.’”

While some airports are renovating aging facilities, many are also expanding to accommodate projected increases in the number of travelers. The number of passengers worldwide is projected to double by 2037 to 8.2 billion annually, according to an estimate by the International Air Transport Association last year.

At the same time, the estimated cost of renovating and expanding airports is rising dramatically. The Airports Council International, a trade group, estimates that North American airports have $25.6 billion in annual infrastructure needs, up 60 percent since 2011.

As airports undertake some of those big construction projects, travelers can expect changes in the airport experience at all steps in the process, from arriving at the airport to passing through security to arriving and their destination and dealing with luggage. A glimpse of what the future might look like:

Less parking, more kiosks

Some of the changes at airports around the world are taking place before you even step foot inside. The popularity of ride-sharing apps such as Uber and Lyft is prompting airports to re-examine plans for adding parking garages, sometimes in favor of expanded drop-off locations. One consultant’s report last year recommended airports consider “sofa-to-gate” travel as part of the customer’s experience, and examine concepts including “the ease and efficiency of arrival at the terminal, the quality of signage and wayfinding within the airport precinct, [and] the fluidity of traffic circulation.”

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Once inside, passengers can expect to see the trend continue toward more check-in kiosks rather than desks, for those who still check in at the airport at all. And those check-in desks will be more often flexible spaces with TV monitors listing the airline, rather than fixed for each airline. That way, airlines can more easily expand and contract their operations.

A rendering of the new terminal at New Orleans airport (Courtesy of New Orleans Department of Aviation)

Security, reimagined

The 2001 terrorist attacks ushered in an era of enhanced airport security, sometimes in ways that were incompatible with old airport design. In some cases, bulky screening equipment doesn’t fit well, such as at Washington Reagan National Airport (DCA), which always feels crammed. Renovated airports are likely to be designed to incorporate the latest technology.

Those technological advances are aimed mostly at making the customer experience smoother. For instance, some airports such as Atlanta (ATL) and Amsterdam (AMS) have been experimenting with facial-recognition devices that can speed travelers through check-in and security. “The aim is to give employees, partners and passengers superpowers thanks to data and technology,” a spokesman for Amsterdam’s airport said.

In the future, instead of waiting in line to remove belts and laptops for X-ray machines, experts say it might be possible for security checkpoints to consist of little more than merely walking down a corridor whose walls are embedded with scanners. Airport designs will have to provide the space for different possible configurations of security machines.

“People are going to be looking more and more at what technology can we use, what can we bring to bear, that is going to enable that fluidity?” Cherry said. “What can we do to make it easier? A tunnel, corridor, touchless security system — I think it will come some day.”

Luggage goes offsite

Handling luggage is one of the most cumbersome parts of the airport experience for travelers. Experts say one day, we could eventually see airlines and airports push luggage drop-off and pick-up away from the airport.

Some airports already are allowing baggage check-in off-site. For instance, in Hong Kong, travelers can drop off their checked luggage up to 24 hours ahead of their flights at the city’s train station, and not see their bags until they arrive at their destinations.

Heading in the other direction, travelers staying at a Disney resort in Orlando have the option of using a service called Disney’s Magical Express, in which passengers arriving at the Orlando airport (MCO) can skip baggage claim, board a bus to their hotel, and have their luggage delivered to their rooms by Disney staff.

With advances in bag tracking, such as embedding wireless trackers in luggage tags, it is not impossible to envision a future in which those kinds of off-site drop-offs and pick-ups become more common, especially in conjunction with technologies such as smartphones and self-driving cars.

Construction at Denver International Airport on December 14, 2018 (Photo by RJ Sangosti/The Denver Post via Getty Images)

Local shopping

The days of the national chain restaurants — the Cinnabons, the Burger Kings — set apart from the airport gates are going away. In their place, experts say, are more distinctive, local restaurants with some character and soul. And the seating will be spread around, not just concentrated by gates.

“Airports don’t want you to feel that you’re just at any airport in any city,” says Pam Keidel-Adams, an airport planner with Kimley-Horn, a large planning and design firm. “Airports are focusing more on that whole customer experience, knowing where you are and having a regional flavor to that in the look and feel of the concourses and the terminals.”

She pointed to the renovations underway at Denver’s (DEN) Great Hall, which will integrate security, gate access and restaurants and shopping in an open, two-story design with a high ceiling.

Some airports, including several in the United Kingdom, monitor passengers’ movements through Wi-Fi, allowing them to collect data on improving the airport experience when in the terminal. Airports are also making signs more visible and working to make the route to change planes more intuitive.

But who pays for it all?

With more and more airports needing renovation, and construction costs rising, finding money to build the airports of the future can be a challenge. A major source of airport revenue for renovations, the Passenger Facility Charge that is added to the cost of each ticket, has remained at $4.50 in the United States since 2001. Recent efforts to raise it have stalled in Congress, with airlines opposed to the efforts because of fears of higher ticket prices.

With that pot of money limited, airports are getting creative, said T.J. Schulz, president of the Airport Consultants Council, a trade group. Some are partnering with private businesses for the money to renovate. In some cases, airlines are chipping in directly.

“A number of airports are fully leveraged out, and it will be quite a challenge,” he says. “But airports will get this work done one way or another.”

Featured image by Getty Images

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Apply for American Express® Gold Card
at American Express's secure site
Terms & restrictions apply. See rates & fees
Best for dining at restaurants
TPG Editor‘s Rating
4 / 5
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Rewards Rate

4XEarn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
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  • Intro Offer

    As High As 100,000 points. Find Out Your Offer.
  • Annual Fee

    $325
  • Recommended Credit

    Excellent to Good

Why We Chose It

There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

Pros

  • 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.