Skip to content

California beach luxury: Hilton just opened its first LXR hotel in the US

Jan. 07, 2021
5 min read
California beach luxury: Hilton just opened its first LXR hotel in the US
This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. Terms apply to the offers listed on this page. For an explanation of our Advertising Policy, visit this page.

The points-hotel battle in the Los Angeles area continues to heat up.

On Tuesday, Hilton shared that the formerly independent Oceana Santa Monica has joined the Hilton family -- effective immediately -- under its new, high-end LXR brand after a $25 million renovation.

For more TPG news delivered each morning to your inbox, sign up for our daily newsletter.

Oceana Santa Monica becomes the sixth open LXR-branded hotel worldwide, joining The Biltmore, Mayfair in London; Habtoor Palace in Dubai; Susona in Bodrum, Turkey; Zemi Beach House in Anguilla and Mango House in the Seychelles. It's also the brand's first property in the United States.

This 70-room hotel is located across from the beach in Santa Monica, California, near Los Angeles. It's designed to evoke a homey-but-luxurious feel, which blends in nicely with its quiet, residential surroundings.

(Photo courtesy of the Oceana Santa Monica/Hilton)

Rooms feature "four-poster beds with Loro Piana bedding and Frette linens," according to a press release. Functions in each room -- from climate to room-service orders -- will be controlled by iPads. Guest bathrooms will feature luxurious Bottega Veneta toiletries.

The hotel's design was developed by Anna Busta of Busta Studio in New York City, and you can expect to find gold accents, geometric patterns, plenty of wood finishes and calming color palettes to reflect the property's serene beach-adjacent setting.

Oceana has three dining venues, which interestingly are only available to hotel guests, meaning you can't simply book a dinner reservation if you happen to be in the area. The main restaurant, Sandpiper, features a high-end dining experience with the Pacific Ocean as its background. The Veranda is the all-day option and allows guests to have their meals in a poolside lounge chair (complete with James Perse fabrics) or next to the hotel's fire pit. Finally, there's a rooftop area called Sunset Terrace which allows guests to sip cocktails and enjoy a meal with a gorgeous Pacific-Ocean sunset as a backdrop. Sunset Terrace will even feature a Nobu pop-up, per the press release.

The pool is situated at the center of the property and is surrounded by olive trees and the aforementioned James Perse-clad loungers. The gym comes equipped with Peloton and TechnoGym equipment and guests can book personal-training sessions as well as private yoga classes on the beach in the morning.

Sign up for our daily newsletter

There's also a spa with salon services, a house car that can take guests into L.A. to explore and even bicycles to go riding on or along the beach. Of course, this hotel is opening during the ongoing COVID-19 pandemic, so it will adhere to all the standards of Hilton's CleanStay Program which ensures each Hilton property is complying with the chain's elevated standards of cleaning and sanitization.

Related: How Hilton is cleaning guest rooms between hotel guests

Booking Oceana Santa Monica

The addition of Oceana to the Hilton chain also means it'll participate in Hilton's Honors loyalty program, giving Hilton fans another great option to earn and redeem points. Rooms here can be had starting at 95,000 points per night. If you decide to use points, you'll get your fifth night free and won't have to pay the hotel's $45 daily resort fee.

Oceana is another new luxury option for Hilton Honors members -- especially those with elite status -- to leverage their benefits such as the annual free-weekend-night certificate that comes as a perk of the Hilton Honors American Express Aspire Card. The information for the Hilton Aspire Amex card has been collected independently by The Points Guy. The card details on this page have not been reviewed or provided by the card issuer.

Gold and Diamond Hilton Honors members are also entitled to perks such as complimentary water bottles, free breakfast, room upgrades and more. The best part of all is Hilton elite status is readily accessible since it comes as perks of some of Hilton's cobranded credit cards, several of which are offering elevated welcome bonuses right now.

Bottom line

The opening of Oceana Santa Monica as an LXR hotel is an important milestone for Hilton and its fledgling luxury brand. It establishes the brand in the U.S. for the first time and sets the stage for further growth in the years ahead.

In addition, it gives Hilton Honors fans another luxurious option for earning and redeeming points and leveraging the chain's impressive selection of elite-status perks.

Featured image by CHRISTIAN HORAN PHOTOGRAPHY
Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

Top offers from our partners

How we chose these cards

Our points-obsessed staff uses a plethora of credit cards on a daily basis. If anyone on our team wouldn’t recommend it to a friend or a family member, we wouldn’t recommend it on The Points Guy either. Our opinions are our own, and have not been reviewed, approved, or endorsed by our advertising partners.
See all best card offers

TPG featured card

Best premium travel card for value
TPG Editor‘s Rating
Card Rating is based on the opinion of TPG‘s editors and is not influenced by the card issuer.
4 / 5
Go to review

Rewards

1 - 10X points
10xEarn 10x total points on hotels and car rentals when you purchase travel through Chase Ultimate Rewards®.
5xEarn 5x total points on flights through Chase Ultimate Rewards®.
3xEarn 3x points on other travel and dining.
1xEarn 1 point per $1 spent on all other purchases

Intro offer

80,000 bonus points
Earn 80,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. That's $1,200 toward travel when you redeem through Chase Ultimate Rewards®

Annual Fee

$550

Recommended Credit

740-850
Excellent
Credit ranges are a variation of FICO© Score 8, one of many types of credit scores lenders may use when considering your credit card application.

Why We Chose It

If you are looking to take your premium rewards to the highest level, this card is really a no brainer in our eyes. Chase's Ultimate Rewards make points easy to redeem, with a wide range of 10 airline and three hotel transfer partners and a friendly user interface. Despite the high annual fee, Chase is consistently adding new benefits to keep the card competitive in a fierce premium rewards field.

Pros

  • $300 annual travel credit as reimbursement for travel purchases charged to your card each account anniversary year
  • Access to Chase Ultimate Rewards hotel and airline travel partners
  • Unlimited 3x points on the broad category of travel and dining
  • 50% more value when you redeem your points for travel through Chase Ultimate Rewards®
  • Broad definitions for travel and dining bonus categories

Cons

  • Steep $550 annual fee
  • May not make sense for people that don't travel frequently
  • You must spend the $300 travel credit before earning 3x points for travel and dining
  • No automatic hotel elite status
  • Earn 80,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. That's $1,200 toward travel when you redeem through Chase Ultimate Rewards®
  • $300 Annual Travel Credit as reimbursement for travel purchases charged to your card each account anniversary year.
  • Earn 5x total points on flights and 10x total points on hotels and car rentals when you purchase travel through Chase Ultimate Rewards® immediately after the first $300 is spent on travel purchases annually. Earn 3x points on other travel and dining & 1 point per $1 spent on all other purchases
  • Get 50% more value when you redeem your points for travel through Chase Ultimate Rewards®. For example, 80,000 points are worth $1,200 toward travel
  • 1:1 point transfer to leading airline and hotel loyalty programs
  • Access to 1,300+ airport lounges worldwide after an easy, one-time enrollment in Priority Pass™ Select and up to $100 application fee credit every four years for Global Entry, NEXUS, or TSA PreCheck®
  • Count on Trip Cancellation/Interruption Insurance, Auto Rental Collision Damage Waiver, Lost Luggage Insurance and more
Best premium travel card for value
TPG Editor‘s Rating
Card Rating is based on the opinion of TPG‘s editors and is not influenced by the card issuer.
4 / 5
Go to review

Rewards Rate

10xEarn 10x total points on hotels and car rentals when you purchase travel through Chase Ultimate Rewards®.
5xEarn 5x total points on flights through Chase Ultimate Rewards®.
3xEarn 3x points on other travel and dining.
1xEarn 1 point per $1 spent on all other purchases
  • Intro Offer
    Earn 80,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. That's $1,200 toward travel when you redeem through Chase Ultimate Rewards®

    80,000 bonus points
  • Annual Fee

    $550
  • Recommended Credit
    Credit ranges are a variation of FICO© Score 8, one of many types of credit scores lenders may use when considering your credit card application.

    740-850
    Excellent

Why We Chose It

If you are looking to take your premium rewards to the highest level, this card is really a no brainer in our eyes. Chase's Ultimate Rewards make points easy to redeem, with a wide range of 10 airline and three hotel transfer partners and a friendly user interface. Despite the high annual fee, Chase is consistently adding new benefits to keep the card competitive in a fierce premium rewards field.

Pros

  • $300 annual travel credit as reimbursement for travel purchases charged to your card each account anniversary year
  • Access to Chase Ultimate Rewards hotel and airline travel partners
  • Unlimited 3x points on the broad category of travel and dining
  • 50% more value when you redeem your points for travel through Chase Ultimate Rewards®
  • Broad definitions for travel and dining bonus categories

Cons

  • Steep $550 annual fee
  • May not make sense for people that don't travel frequently
  • You must spend the $300 travel credit before earning 3x points for travel and dining
  • No automatic hotel elite status
  • Earn 80,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. That's $1,200 toward travel when you redeem through Chase Ultimate Rewards®
  • $300 Annual Travel Credit as reimbursement for travel purchases charged to your card each account anniversary year.
  • Earn 5x total points on flights and 10x total points on hotels and car rentals when you purchase travel through Chase Ultimate Rewards® immediately after the first $300 is spent on travel purchases annually. Earn 3x points on other travel and dining & 1 point per $1 spent on all other purchases
  • Get 50% more value when you redeem your points for travel through Chase Ultimate Rewards®. For example, 80,000 points are worth $1,200 toward travel
  • 1:1 point transfer to leading airline and hotel loyalty programs
  • Access to 1,300+ airport lounges worldwide after an easy, one-time enrollment in Priority Pass™ Select and up to $100 application fee credit every four years for Global Entry, NEXUS, or TSA PreCheck®
  • Count on Trip Cancellation/Interruption Insurance, Auto Rental Collision Damage Waiver, Lost Luggage Insurance and more