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The Museum of Ice Cream Is Opening a Permanent Location in New York City

Aug. 24, 2019
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3 min read
Generic Food Restaurant Melanie_Montreal August 2019
The Museum of Ice Cream Is Opening a Permanent Location in New York City
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I scream, you scream ... for the Museum of Ice Cream to open a permanent location in New York City.

The Instagram sensation opened their first interactive exhibit in the Big Apple in 2016, and pop-ups in Miami, Los Angeles and San Francisco followed shortly thereafter. Tickets for the original New York City location sold out in three days, and it's become such a sensation that the likes of Beyoncé, Katy Perry and Kim Kardashian have all stopped by to get their sweet tooth on, according to Fast Company.

The Museum of Ice Cream even has a makeup collaboration with Sephora (think: sherbet lashes, popsicle lip glosses) and, of course, their own line of ice cream.

When the Museum of Ice Cream flagship location in the city opens this fall in the SoHo neighborhood, it will span almost 25,000 square feet across three floors. According to Curbed New York, it will feature 13 installations — yes, that famous sprinkle pool will return — and promises to be even bigger and better than it was before. It will also feature a "Celestial Subway," inspired by the MTA. A very cool way to spend the day, if you ask us.

All this clout means big business, too. It was recently valued at $200 million and brought in over $10 million in revenue since its launch, thanks to the 1.5 million people who visited.

Co-creator and CEO Maryellis Bunn told Fast Company that the "community asked for it," which isn't entirely surprising given all the hype. She continued to say, "the goal has always been [to create flagship locations], but we needed to be at the place where we had the right information and the right breadth of data to really create the products that we wanted to create but that the world needed.”

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Tickets to the Museum of Ice Cream in New York City are already expected to sell out when they go on sale on Oct. 9, and ice cream aficionados can sign up now for early access.

While details about the new flagship are still scarce, tickets to the San Francisco location are $38 per person, but you'll get a discount of $9 if you're in a group of 10 or more. And kids two and under are free — sweet!

The museum won't code as a dining purchase, unfortunately, but you can rack up bonus points by paying with a credit card that earns you points on entertainment spending.

Now if you'll excuse us, we have some ice cream to eat.

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  • Annual Fee is $325.
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Apply for American Express® Gold Card
at American Express's secure site
Terms & restrictions apply. See rates & fees
Best for dining at restaurants

American Express® Gold Card

TPG Editor‘s Rating
4 / 5
Go to review

Rewards Rate

4XEarn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
4XEarn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
3XEarn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
2XEarn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
1XEarn 1X Membership Rewards® point per dollar spent on all other eligible purchases.

  • Intro Offer

    As High As 100,000 points. Find Out Your Offer.

  • Annual Fee

    $325

  • Recommended Credit

    Excellent to Good

Why We Chose It

There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

Pros

  • 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.