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Cheeseburgers in Paradise: Margaritaville is opening a hotel in New York's Times Square

February 2 2021
3 min read
Margaritaville Times Square Landshark
Cheeseburgers in Paradise: Margaritaville is opening a hotel in New York's Times Square
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It's almost 5 o'clock in New York City. Times Square, to be specific.

Margaritaville Hotels and Resorts, known for its properties designed to give guests a taste of "island time," is poised to open its second urban location in the heart of fast-paced New York City this year.

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The Margaritaville Resort Times Square will occupy a 32-story tower in the southern quadrant of Times Square on the corner of 7th Avenue and West 40th Street. When it opens in "late spring 2021," it will attempt to bring a taste of fun in the sun to the urban jungle of Manhattan.

(Rendering courtesy of Margaritaville Resort Times Square)

It will feature 234 rooms and other features typical to resort properties, including valet, concierge and laundry services, as well as a fitness center. But, the focus here will be on keeping the good times rolling with its five food-and-beverage establishments.

Joe Merchant will be the hotel's coffee shop to get you started on the right foot in the morning. License To Chill Bar will feature views of Times Square along with outdoor fire pits for brisk evenings. Margaritaville Restaurant and Tiki Bar will be spread across two floors and serve up some of the chain's signature dishes like a Cheeseburger in Paradise (naturally), margaritas (obviously), Volcano Nachos (of course) and more.

Landshark Bar and Grill on the hotel's fourth floor and will be home to Times Square's only outdoor pool, which will open year-round for swimming, depending on the weather. Finally, 5 O'Clock Somewhere Bar will be on the 31st and 32nd floors of the hotel and will offer patrons sweeping views of the city while they sip on frozen drinks.

When it opens later this year, Margaritaville Times Square will join several recently opened Margaritaville properties, including Jacksonville Beach, Florida; Nassau, Bahamas; Palm Springs, California and more. The chain has several other properties in the development pipeline as well, including Ambergris Caye, Belize; Riviera Maya, Mexico; Cap Cana, Dominican Republic, among others.

While New York may not seem like a fit for Margaritaville's brand, the chain is making a bet that locating itself in the tourist hot spot of Times Square will be a draw for any visitors looking for a slice of paradise in the big city.

And, it's not the only brand betting on the Big Apple. High-end chain Six Senses is set to open its first North American property in Manhattan this year, and ultra-high-end Aman, known for its uber-luxurious resorts on remote islands and other exclusive destinations, will also open a New York property this year.

Time will tell whether a post-pandemic New York City will pay off for Margaritaville Hotels and Resorts, but judging by the group's aggressive expansion recently, they think they're on to something. In Times Square -- a place that welcomes kitsch with open arms -- the brand's embrace of the laidback beach lifestyle just might work. I know I'd have a hard time saying no to a plate of Volcano Nachos and a frozen margarita in the middle of New York's cold, gray winters.

Featured rendering courtesy of Margaritaville Resort Times Square

Featured photo by (Rendering courtesy of Margaritaville Resort Times Square)
Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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Why We Chose It

The Marriott Bonvoy Business Amex is a stacked card with a rewards rate that will help you earn bonus points on everyday and business-related purchases. You'll earn 15 elite night credits each calendar year, and receive automatic Gold elite status. Finally, the free night award certificate with a redemption level of 35,000 points or less can get you hundreds of dollars in potential value each year.

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  • Limited Time Offer: Earn 100,000 Bonus Marriott Bonvoy Points after spending $4,000 in purchases on your new Card in your first 3 months of Card Membership. Offer expires 11/2/22.
  • 6x points at hotels participating in the Marriott Bonvoy® program.
  • 4x points for purchases made at restaurants worldwide, at U.S. gas stations, on wireless telephone services purchased directly from U.S. service providers and on U.S. purchases for shipping.
  • 2x points on all other eligible purchases.
  • Receive a 7% discount off standard rates for reservations of standard guest rooms at hotels that participate in the Marriott Bonvoy program when you book directly. Terms and Conditions Apply.
  • Receive 1 Free Night Award every year after your Card renewal month. Plus, earn an additional Free Night Award after you spend $60K in purchases on your Card in a calendar year. Awards can be used for one night (redemption level at or under 35,000 Marriott Bonvoy® points) at hotels participating in Marriott Bonvoy®. Certain hotels have resort fees.
  • Enjoy Complimentary Marriott Bonvoy Gold Elite Status with your Card.
  • Terms apply.
  • See Rates & Fees