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Cheeseburgers in Paradise: Margaritaville is opening a hotel in New York's Times Square

Feb. 02, 2021
3 min read
Margaritaville Times Square Landshark
Cheeseburgers in Paradise: Margaritaville is opening a hotel in New York's Times Square
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It's almost 5 o'clock in New York City. Times Square, to be specific.

Margaritaville Hotels and Resorts, known for its properties designed to give guests a taste of "island time," is poised to open its second urban location in the heart of fast-paced New York City this year.

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The Margaritaville Resort Times Square will occupy a 32-story tower in the southern quadrant of Times Square on the corner of 7th Avenue and West 40th Street. When it opens in "late spring 2021," it will attempt to bring a taste of fun in the sun to the urban jungle of Manhattan.

(Rendering courtesy of Margaritaville Resort Times Square)

It will feature 234 rooms and other features typical to resort properties, including valet, concierge and laundry services, as well as a fitness center. But, the focus here will be on keeping the good times rolling with its five food-and-beverage establishments.

Joe Merchant will be the hotel's coffee shop to get you started on the right foot in the morning. License To Chill Bar will feature views of Times Square along with outdoor fire pits for brisk evenings. Margaritaville Restaurant and Tiki Bar will be spread across two floors and serve up some of the chain's signature dishes like a Cheeseburger in Paradise (naturally), margaritas (obviously), Volcano Nachos (of course) and more.

Landshark Bar and Grill on the hotel's fourth floor and will be home to Times Square's only outdoor pool, which will open year-round for swimming, depending on the weather. Finally, 5 O'Clock Somewhere Bar will be on the 31st and 32nd floors of the hotel and will offer patrons sweeping views of the city while they sip on frozen drinks.

When it opens later this year, Margaritaville Times Square will join several recently opened Margaritaville properties, including Jacksonville Beach, Florida; Nassau, Bahamas; Palm Springs, California and more. The chain has several other properties in the development pipeline as well, including Ambergris Caye, Belize; Riviera Maya, Mexico; Cap Cana, Dominican Republic, among others.

While New York may not seem like a fit for Margaritaville's brand, the chain is making a bet that locating itself in the tourist hot spot of Times Square will be a draw for any visitors looking for a slice of paradise in the big city.

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And, it's not the only brand betting on the Big Apple. High-end chain Six Senses is set to open its first North American property in Manhattan this year, and ultra-high-end Aman, known for its uber-luxurious resorts on remote islands and other exclusive destinations, will also open a New York property this year.

Time will tell whether a post-pandemic New York City will pay off for Margaritaville Hotels and Resorts, but judging by the group's aggressive expansion recently, they think they're on to something. In Times Square -- a place that welcomes kitsch with open arms -- the brand's embrace of the laidback beach lifestyle just might work. I know I'd have a hard time saying no to a plate of Volcano Nachos and a frozen margarita in the middle of New York's cold, gray winters.

Featured rendering courtesy of Margaritaville Resort Times Square

Featured image by (Rendering courtesy of Margaritaville Resort Times Square)
Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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  • Earn 60,000 Membership Rewards® points after you spend $4,000 on eligible purchases with your new Card within the first 6 months of Card Membership.
  • Earn 4X Membership Rewards® Points at Restaurants, plus takeout and delivery in the U.S., and earn 4X Membership Rewards® points at U.S. supermarkets (on up to $25,000 per calendar year in purchases, then 1X).
  • Earn 3X Membership Rewards® points on flights booked directly with airlines or on amextravel.com.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and each month automatically get $10 in Uber Cash for Uber Eats orders or Uber rides in the U.S., totaling up to $120 per year.
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  • Choose the color that suits your style. Gold or Rose Gold.
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  • Annual Fee is $250.
  • Terms Apply.
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Apply for American Express® Gold Card
at American Express's secure site
Terms & restrictions apply. See rates & fees
Best for the well-traveled foodie
TPG Editor‘s Rating
Card Rating is based on the opinion of TPG‘s editors and is not influenced by the card issuer.
4 / 5
Go to review

Rewards Rate

4XEarn 4X Membership Rewards® Points at Restaurants, plus takeout and delivery in the U.S.
4XEarn 4X Membership Rewards® points at U.S. supermarkets (on up to $25,000 per calendar year in purchases, then 1X).
3XEarn 3X Membership Rewards® points on flights booked directly with airlines or on amextravel.com.
  • Intro Offer
    Earn 60,000 Membership Rewards® points after you spend $4,000 on eligible purchases with your new Card within the first 6 months of Card Membership.

    60,000 bonus points
  • Annual Fee

    $250
  • Recommended Credit
    Credit ranges are a variation of FICO© Score 8, one of many types of credit scores lenders may use when considering your credit card application.

    670-850
    Excellent/Good

Why We Chose It

There's a lot to love about the Amex Gold card. It's been a fan favorite during the pandemic because of its fantastic rewards rate on restaurants (that includes takeout and delivery in the U.S.!) and U.S. supermarkets. If you're hitting the skies soon, you'll also earn bonus points on travel. Paired with up to $120 in Uber Cash (for U.S. Uber rides or Uber Eats orders) and up to $120 in annual dining statement credits at eligible partners, there's no reason that the foodie shouldn't add this card to their wallet. Enrollment required.

Pros

  • 4x on dining at restaurants and U.S. supermarkets (on the first $25,000 in purchases per calendar year; then 1x)
  • 3x on flights booked directly with the airline or with Amex Travel
  • Welcome bonus of 60,000 points after spending $4,000 in the first six months

Cons

  • Weak on travel outside of flights and everyday spending bonus categories
  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber/food credits
  • Few travel perks and protections
  • Earn 60,000 Membership Rewards® points after you spend $4,000 on eligible purchases with your new Card within the first 6 months of Card Membership.
  • Earn 4X Membership Rewards® Points at Restaurants, plus takeout and delivery in the U.S., and earn 4X Membership Rewards® points at U.S. supermarkets (on up to $25,000 per calendar year in purchases, then 1X).
  • Earn 3X Membership Rewards® points on flights booked directly with airlines or on amextravel.com.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and each month automatically get $10 in Uber Cash for Uber Eats orders or Uber rides in the U.S., totaling up to $120 per year.
  • $120 Dining Credit: Satisfy your cravings and earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, Milk Bar and select Shake Shack locations. Enrollment required.
  • Choose the color that suits your style. Gold or Rose Gold.
  • No Foreign Transaction Fees.
  • Annual Fee is $250.
  • Terms Apply.
  • See Rates & Fees