Lyft Officially Launches $300 Monthly Subscription — With Hopes of Ending Car Ownership
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Ride-hailing companies have been coming up with schemes to ditch your car for good, and Lyft seems to be dead set on that. Starting today, Lyft is launching an "All-Access Plan" for riders across the country where they can subscribe to a monthly plan for a set amount.
The Uber rival has been piloting a program like this for months now, but this is the first time it will be available to the general public and everywhere Lyft operates in the US.
While the test plans had different costs, and the number of rides you could take varied, Lyft has settled on a one-size-fits-all plan where a user can pay $299 a month for 30 rides that are worth up to $15 each. So if your ride goes over the $15 limit, you'll have to pay the difference. However, if you do subscribe to an "All-Access Plan" you'll enjoy 5% off every additional ride.
Unlike the pilot, which only allowed rides in regular Lyft's, you'll be able to use the credit toward shared Lyft rides (think Uberpool), so you may be able to stretch the credit for long-distance rides.
If you're able to maximize the deal, you can come out about $150 ahead in rides each month, although that means you'll have to take 30 rides that are exactly $15 each. Unless you're taking the exact same route everyday, it'll likely be tough to truly maximize this — especially considering Lyft's variable pricing. To at least break even, each ride would have to cost about $10. That said, it's appears to be a solid option for commuters and others who use the ride-hailing service frequently.
"This is the first step toward delivering on our goal of making car ownership optional, and we’re constantly looking for more ways to provide passengers with the easiest, most convenient options possible," the company wrote in a blog post.
Lyft recently launched a program dubbed Ditch With Lyft in select cities where it's paying people to do away with their cars in lieu of monthly Lyft credit, a Zipcar credit and a bikeshare credit to show that people can easily get around without owning a vehicle.
For points collectors, this could be an easy way to rack up points since cards like Chase Sapphire Reserve and Chase Sapphire Preferred Card earn 3x and 2x points, respectively, on all Lyft purchases. It can be tough to earn bonus points, if any at all (without paying a fee at least), when making a monthly car and insurance payment.
Unfortunately, you can't use the credit toward recently purchase Motivate, which operates bike-share systems around the country) — but Lyft hopes to add access to them in the future through its subscription plan.
Uber has its own flat-fare program that its been rolling out to targeted riders where you can lock in flat fares between two destinations by paying a monthly fee.
You can sign up for an All-Access Plan here.