JetBlue abandons back-to-front boarding in return to 'new normal'
When the pandemic came stateside, airlines worldwide began implementing a host of anti-coronavirus measures.
This included enhanced cleaning procedures, electrostatic spraying between flights and modified boarding processes.
Roughly one year later, and JetBlue will become one of the first carriers to end a major safety measure it implemented due to the pandemic. On Monday, the New York-based airline stopped its back-to-front boarding procedure, which was designed to minimize the amount of passing through the aisle.
JetBlue explained the move to TPG in a statement, as follows:
At JetBlue we have promised to continue to evolve our Safety from the Ground Up program as we understand more about the coronavirus. We continue to work within public health guidelines and take clinical guidance from own medical experts to ensure we are doing everything we can to keep our customers and crewmembers safe in this next phase of our “new normal”.
With these resources as our guides, we are returning to our grouped boarding process. It has become clear that mandatory face mask use and the hospital-grade air filtration on board every JetBlue aircraft are the keys to greatly reducing the risk on board, lower than other public settings. We will continue to disinfect commonly touched surfaces, offer sanitizer and wipes to customers, and remain focused on keeping our crewmembers healthy through safety protocols and screening.
Of the major U.S. airlines, Delta and United are still boarding passengers from the rear forwards. American Airlines isn't modifying its boarding groups. Southwest Airlines doesn't assign seats, but it's splitting up boarding into groups of ten.

Going forward, JetBlue will board passengers by group, as it did before the pandemic. Pre-boarding will begin for customers with disabilities, followed by Mosaic elites and those seated in Mint. Group A is reserved for those who've splurged for extra-legroom Even More Space seats, followed by active military personnel and customers traveling with small children. Then, the remaining passengers will board in Groups B, C, D and E.
Related: You may never board a plane the same way again — because of coronavirus
The move comes as the pace of vaccinations rises across the U.S., with President Biden recently promising that all American adults will have the option to get vaccinated by the end of May.
While modified boarding procedures have been in place since March, the deplaning process across most U.S. airlines is still largely a free-for-all, despite flight attendants pleading with passengers to get up in small groups.
JetBlue's "Safety from the Ground Up" anti-coronavirus program still includes a variety of other measures, including more frequent sanitizations, the use of HEPA filters, mask mandates and reduced onboard service.
Along with ditching the modified boarding process, JetBlue will no longer offer hand sanitizer and disinfectant wipes to customers before boarding. Going forward, those will be handed out as travelers enter the plane.
Related: Travelers may now be breaking the law by refusing to wear a face mask
JetBlue was one of the handful of carriers blocking middle seats for added space and comfort during the height of the pandemic. The carrier ended its capacity cap on Jan. 8, leaving just Delta as the sole U.S. airline to continue blocking seats.
While JetBlue may be one of the first to resume traditional group-based boarding procedures, other COVID precautions, including the face-covering mandate, are likely here for the long-haul.
Wearing a mask on public transportation is now federal law, so don't expect airlines to roll that back anytime soon.
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- Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
- Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
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| 4X | Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year. |
| 4X | Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year. |
| 3X | Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com. |
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You may be eligible for as high as 100,000 Membership Rewards® Points after spending $6,000 in eligible purchases on your new Card in your first 6 months of Membership. Welcome offers vary and you may not be eligible for an offer.As High As 100,000 points. Find Out Your Offer.Annual Fee
$325Recommended Credit
Credit ranges are a variation of FICO® Score 8, one of many types of credit scores lenders may use when considering your credit card application.Excellent to Good
Why We Chose It
There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)Pros
- 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
- 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
- Packed with credits foodies will enjoy
- Solid welcome bonus
Cons
- Not as useful for those living outside the U.S.
- Some may have trouble using Uber and other dining credits
- You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
- Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
- Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
- Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
- Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
- Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
- $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
- $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
- $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
- $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
- Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
- No Foreign Transaction Fees.
- Annual Fee is $325.
- Terms Apply.

