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The millennial tour provider Intrepid Travel plans to open 15 hotels

Oct. 27, 2021
3 min read
Brisbane skyline at dusk with skyscrapers lighting up
The millennial tour provider Intrepid Travel plans to open 15 hotels
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Australia-based tour company Intrepid Travel is getting into the hotel business, it announced this week.

A popular provider of immersive tours with an emphasis on adventure and sustainability, Intrepid aims to open 15 hotels across Australia and New Zealand over the next four years before, hopefully, branching out to popular destinations in Asia, according to the Sydney Morning Herald.

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Teaming up with Drifter Hospitality Group, the new properties will be called “Drifter — an Intrepid Hotel” and offer a mix of private and hostel-style shared rooms in urban locations focused on attracting millennial travelers. The hotels will also feature on-site restaurants and bars designed to cater to the same demographic, alongside cultural attractions. The hotels, it seems, are geared toward the same types of younger travelers who already book Intrepid trips from Alaska to Peru and beyond.

To get there, Drifter and Intrepid are working to snatch up closed or distressed hotels across the two countries, with initial plans to raise roughly $56 million to open the first 15 properties. Four hotels, according to Skift, are slated to open in 2022 with Brisbane, Australia, and Wellington, Auckland and Christchurch in New Zealand in the first wave.

If all goes according to plan, approximately $375 million will be raised for its future expansion into Asia.

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(Photo courtesy of Intrepid Travel)

As the Sydney Morning Herald reported, Intrepid booked over 1 million hotel rooms for travelers in 2019, but that doesn’t mean these new hotels will be used exclusively for tours. In fact, James Thorton, Intrepid’s CEO, told Skift that they’re “more about the attraction of a new customer.”

Intrepid isn’t the only well-known lifestyle brand expanding into the hotel space. Earlier this year, the travel booking site Kayak opened its first Kayak-branded hotel in Miami, leveraging its loyal customer base and sheer brand power to create a physical space for a digital brand.

Similarly, the wellness brand Equinox, which has luxury gyms around the world, opened a fitness-centric hotel in New York City; Luxury retailer Shinola brought its passion for Detroit design to the next level with the Shinola Hotel; and Restoration Hardware, now called RH, is opening a series of guesthouses in New York and Aspen.

While we wait for more solid details about the new Intrepid Hotels, most of us don’t need to feel too rushed to make travel plans. Opening dates for the properties are still a mystery and both Australia as well as New Zealand remain closed to tourists.

Featured image by Getty Images/iStockphoto
Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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  • The $395 annual fee might be expensive for some, but this card’s benefits provide much more value than that.
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  • Earn 75,000 bonus miles when you spend $4,000 on purchases in the first 3 months from account opening, equal to $750 in travel
  • Receive up to $300 back annually as statement credits for bookings through Capital One Travel, where you'll get Capital One's best prices on thousands of options
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Best card for premium perks while traveling
TPG Editor‘s Rating
Card Rating is based on the opinion of TPG‘s editors and is not influenced by the card issuer.
4 / 5
Go to review

Rewards Rate

10XEarn unlimited 10X miles on hotels and rental cars booked through Capital One Travel
5X5X miles on flights booked through Capital One Travel.
2X2 Miles per dollar on every purchase, every day
  • Intro Offer
    Earn 75,000 bonus miles when you spend $4,000 on purchases in the first 3 months from account opening, equal to $750 in travel

    75,000 bonus miles
  • Annual Fee

    $395
  • Recommended Credit
    Credit ranges are a variation of FICO© Score 8, one of many types of credit scores lenders may use when considering your credit card application.

    740-850
    Excellent

Why We Chose It

The Capital One Venture X card is one of the best all-round travel credit cards ever launched. Not only is it offering a tremendous welcome bonus, but cardholders can earn tons of miles on everyday spending and receive a 10,000-mile anniversary bonus to boot. Its annual fee is $395, but cardholders can count on up to $300 in statement credits toward travel booked through Capital One Travel each year and other valuable benefits like access to Priority Pass lounges and Capital One’s own growing family of airport lounges.

Pros

  • Excellent welcome offer worth 75,000 miles after you spend $4,000 on purchases in the first three months.
  • Up to $300 in annual travel statement credits toward bookings make through Capital One Travel.
  • 10,000 bonus miles (worth $100 toward travel) each account anniversary.

Cons

  • The $395 annual fee might be expensive for some, but this card’s benefits provide much more value than that.
  • If you don’t travel frequently, this might not be the best card for you.
  • Earn 75,000 bonus miles when you spend $4,000 on purchases in the first 3 months from account opening, equal to $750 in travel
  • Receive up to $300 back annually as statement credits for bookings through Capital One Travel, where you'll get Capital One's best prices on thousands of options
  • Get 10,000 bonus miles (equal to $100 towards travel) every year, starting on your first anniversary
  • Earn unlimited 10X miles on hotels and rental cars booked through Capital One Travel and 5X miles on flights booked through Capital One Travel
  • Earn unlimited 2X miles on all other purchases
  • Unlimited complimentary access for you and two guests to 1,400+ lounges, including Capital One Lounges and our Partner Lounge Network
  • Receive up to a $100 credit for Global Entry or TSA PreCheck®
  • Use your Venture X miles to easily cover travel expenses, including flights, hotels, rental cars and more—you can even transfer your miles to your choice of 15+ travel loyalty programs
  • Named editors' choice for "Best New Credit Card of 2021" by The Points Guy
  • Earn 10 miles per dollar when you book on Turo, the world's largest car sharing marketplace, through May 16, 2023