Hilton Announces First-Ever Celebrity-Driven Ad Campaign
Advertisements for hotel chains — and more specifically, loyalty programs — are nothing new. For Hilton in particular, the focus on advertising has been on its properties and offerings. However, Hilton's now going the route of celebrity spokesperson in order to get its message to the consumer.
In Hilton's latest "Expect Better" campaign, the company is turning to Anna Kendrick to get its point across. "Using humor, consumer insights, and the multi-generational appeal of celebrity Anna Kendrick, Hilton will debut a new campaign tomorrow aimed at directly addressing the frustrations consumers face when booking their hotel stay," Hilton said in a press release.
In doing research for the campaign, Hilton said that it found that customers wanted more flexibility, better perks and on-property experiences.
In the campaign, Hilton's highlighting its existing Best Price Guarantee, which offers a lower price and an additional 25% off if you find a lower booking rate — as long as it was made directly through an official Hilton channel.
The new campaign will launch during the 2018 Ryder Cup this weekend.
Celebrity ad campaigns aren't anything new for travel and credit card companies. Capital One has long partnered with celebrities like Samuel L. Jackson and Jennifer Garner for its ads.