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Hertz extends points expiration for elite members — is it enough?

Jan. 11, 2021
4 min read
Yellow Hertz Branded Camero Outside Hertz Building
Hertz extends points expiration for elite members — is it enough?
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Today, Hertz announced that it will pause Gold Rewards points expiration for all elite members through Dec. 31, 2021. This extension applies to all President's Circle and Five Star members who have points set to expire before this date.

Hertz previously extended points expiration for all members with points expiring between March and June of last year through the end of 2020. Lauren Luster — Hertz's Director of Communications — notes that the company has "been flexible with extending point expirations" for members who didn't claim this extension.

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So if your points have recently expired and you don't have elite status, it's worth reaching out to Hertz for an additional points extension. That said, this isn't guaranteed.

It's also worth noting that Hertz extended elite status for all elite members in May of last year. This extension lasts through January 31, 2022.

More recently, the rental car company reduced qualification requirements for new elite members too. In 2021, you can earn elite status by meeting the following requirements:

Status tier2021 requirementsNormal requirements
President's Circle15 rentals20 rentals or $4,000 spent
Five Star10 rentals12 rentals or $2,000 spent

Related: Your points, miles and loyalty guide to Hertz car rentals

How does this compare to other extensions?

(Photo by Abdul Razak Latif/Shutterstock)

Rental car companies have been a mixed bag during the coronavirus pandemic.

National has extended all Emerald Club free days through the end of 2021, which is great to see. That said, the company didn't extend certificates earned during the One Two Free promotion that was announced in May 2020.

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Enterprise has not extended points beyond its initial extension, but points only expire after three years without a rental.

Additionally, Avis points expire 60 months after they were earned. The company previously extended Avis Reward Days but has not announced a points extension.

Related: Hertz extends elite status, joining Avis, National and Enterprise

Bottom Line

While it's great to see Hertz extend points validity for elite members, it doesn't seem like the right move for the company to not extend for all members.

Hertz points are hard to earn and keep active, since the company doesn't have a cobranded credit card, shopping portal or other way to earn points — and thus extend the validity of an existing balance.

This has proven difficult during the coronavirus pandemic, where travel is still down for both leisure and business travelers. We're almost a year into the pandemic's wide-scale shutdowns, and rental companies need to provide clarity on the future of their member's points.

Otherwise, hard-earned points will expire at no fault of the member. I think it's only fair for Hertz to follow the lead of airlines and hotels and extend points validity for all members through the end of 2021.

In my opinion, not doing this will make Hertz look consumer-unfriendly and make consumers unlikely to stay loyal to Hertz. The company cannot afford to lose these members while it works to make its way out of bankruptcy.

Feature photo by EQRoy/Shutterstock

Featured image by (Photo by EQRoy/Shutterstock)

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TPG Editor‘s Rating
Card Rating is based on the opinion of TPG‘s editors and is not influenced by the card issuer.
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Earn 75,000 bonus miles when you spend $4,000 on purchases in the first 3 months from account opening, equal to $750 in travel

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740-850
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The Capital One Venture X card is one of the best all-round travel credit cards ever launched. Not only is it offering a tremendous welcome bonus, but cardholders can earn tons of miles on everyday spending and receive a 10,000-mile anniversary bonus to boot. Its annual fee is $395, but cardholders can count on up to $300 in statement credits toward travel booked through Capital One Travel each year and other valuable benefits like access to Priority Pass lounges and Capital One’s own growing family of airport lounges.

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  • Excellent welcome offer worth 75,000 miles after you spend $4,000 on purchases in the first three months.
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  • 10,000 bonus miles (worth $100 toward travel) each account anniversary.

Cons

  • The $395 annual fee might be expensive for some, but this card’s benefits provide much more value than that.
  • If you don’t travel frequently, this might not be the best card for you.
  • Earn 75,000 bonus miles when you spend $4,000 on purchases in the first 3 months from account opening, equal to $750 in travel
  • Receive up to $300 back annually as statement credits for bookings through Capital One Travel, where you'll get Capital One's best prices on thousands of options
  • Get 10,000 bonus miles (equal to $100 towards travel) every year, starting on your first anniversary
  • Earn unlimited 10X miles on hotels and rental cars booked through Capital One Travel and 5X miles on flights booked through Capital One Travel
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  • Use your Venture X miles to easily cover travel expenses, including flights, hotels, rental cars and more—you can even transfer your miles to your choice of 15+ travel loyalty programs
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  • Earn 10 miles per dollar when you book on Turo, the world's largest car sharing marketplace, through May 16, 2023
Best card for premium perks while traveling
TPG Editor‘s Rating
Card Rating is based on the opinion of TPG‘s editors and is not influenced by the card issuer.
4 / 5
Go to review

Rewards Rate

10XEarn unlimited 10X miles on hotels and rental cars booked through Capital One Travel
5X5X miles on flights booked through Capital One Travel.
2X2 Miles per dollar on every purchase, every day
  • Intro Offer
    Earn 75,000 bonus miles when you spend $4,000 on purchases in the first 3 months from account opening, equal to $750 in travel

    75,000 bonus miles
  • Annual Fee

    $395
  • Recommended Credit
    Credit ranges are a variation of FICO© Score 8, one of many types of credit scores lenders may use when considering your credit card application.

    740-850
    Excellent

Why We Chose It

The Capital One Venture X card is one of the best all-round travel credit cards ever launched. Not only is it offering a tremendous welcome bonus, but cardholders can earn tons of miles on everyday spending and receive a 10,000-mile anniversary bonus to boot. Its annual fee is $395, but cardholders can count on up to $300 in statement credits toward travel booked through Capital One Travel each year and other valuable benefits like access to Priority Pass lounges and Capital One’s own growing family of airport lounges.

Pros

  • Excellent welcome offer worth 75,000 miles after you spend $4,000 on purchases in the first three months.
  • Up to $300 in annual travel statement credits toward bookings make through Capital One Travel.
  • 10,000 bonus miles (worth $100 toward travel) each account anniversary.

Cons

  • The $395 annual fee might be expensive for some, but this card’s benefits provide much more value than that.
  • If you don’t travel frequently, this might not be the best card for you.
  • Earn 75,000 bonus miles when you spend $4,000 on purchases in the first 3 months from account opening, equal to $750 in travel
  • Receive up to $300 back annually as statement credits for bookings through Capital One Travel, where you'll get Capital One's best prices on thousands of options
  • Get 10,000 bonus miles (equal to $100 towards travel) every year, starting on your first anniversary
  • Earn unlimited 10X miles on hotels and rental cars booked through Capital One Travel and 5X miles on flights booked through Capital One Travel
  • Earn unlimited 2X miles on all other purchases
  • Unlimited complimentary access for you and two guests to 1,400+ lounges, including Capital One Lounges and our Partner Lounge Network
  • Receive up to a $100 credit for Global Entry or TSA PreCheck®
  • Use your Venture X miles to easily cover travel expenses, including flights, hotels, rental cars and more—you can even transfer your miles to your choice of 15+ travel loyalty programs
  • Named editors' choice for "Best New Credit Card of 2021" by The Points Guy
  • Earn 10 miles per dollar when you book on Turo, the world's largest car sharing marketplace, through May 16, 2023