Hertz extends points expiration for elite members — is it enough?

Jan 11, 2021

This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. Terms apply to the offers listed on this page. For an explanation of our Advertising Policy, visit this page.

Today, Hertz announced that it will pause Gold Rewards points expiration for all elite members through Dec. 31, 2021. This extension applies to all President’s Circle and Five Star members who have points set to expire before this date.

Hertz previously extended points expiration for all members with points expiring between March and June of last year through the end of 2020. Lauren Luster — Hertz’s Director of Communications — notes that the company has “been flexible with extending point expirations” for members who didn’t claim this extension.

For more TPG news delivered each morning to your inbox, sign up for our daily newsletter.

So if your points have recently expired and you don’t have elite status, it’s worth reaching out to Hertz for an additional points extension. That said, this isn’t guaranteed.

It’s also worth noting that Hertz extended elite status for all elite members in May of last year. This extension lasts through January 31, 2022.

More recently, the rental car company reduced qualification requirements for new elite members too. In 2021, you can earn elite status by meeting the following requirements:

Status tier 2021 requirements Normal requirements
President’s Circle 15 rentals 20 rentals or $4,000 spent
Five Star 10 rentals 12 rentals or $2,000 spent

Related: Your points, miles and loyalty guide to Hertz car rentals

How does this compare to other extensions?

Hertz sticker on BMW fender
(Photo by Abdul Razak Latif/Shutterstock)

Rental car companies have been a mixed bag during the coronavirus pandemic.

National has extended all Emerald Club free days through the end of 2021, which is great to see. That said, the company didn’t extend certificates earned during the One Two Free promotion that was announced in May 2020.

Enterprise has not extended points beyond its initial extension, but points only expire after three years without a rental.

Additionally, Avis points expire 60 months after they were earned. The company previously extended Avis Reward Days but has not announced a points extension.

Related: Hertz extends elite status, joining Avis, National and Enterprise

Bottom Line

While it’s great to see Hertz extend points validity for elite members, it doesn’t seem like the right move for the company to not extend for all members.

Hertz points are hard to earn and keep active, since the company doesn’t have a cobranded credit card, shopping portal or other way to earn points — and thus extend the validity of an existing balance.

This has proven difficult during the coronavirus pandemic, where travel is still down for both leisure and business travelers. We’re almost a year into the pandemic’s wide-scale shutdowns, and rental companies need to provide clarity on the future of their member’s points.

Otherwise, hard-earned points will expire at no fault of the member. I think it’s only fair for Hertz to follow the lead of airlines and hotels and extend points validity for all members through the end of 2021.

In my opinion, not doing this will make Hertz look consumer-unfriendly and make consumers unlikely to stay loyal to Hertz. The company cannot afford to lose these members while it works to make its way out of bankruptcy.

Feature photo by EQRoy/Shutterstock

Delta SkyMiles® Platinum American Express Card

Earn 90,000 bonus miles after you spend $3,000 in purchases on your new Card in your first 3 months. Offer ends 8/3/2022.

With Status Boost™, earn 10,000 Medallion Qualification Miles (MQMs) after you spend $25,000 in purchases on your Card in a calendar year, up to two times per year getting you closer to Medallion Status. Earn 3X Miles on Delta purchases and purchases made directly with hotels, 2X Miles at restaurants and at U.S. supermarkets and earn 1X Mile on all other eligible purchases. Terms Apply.

Apply Now
More Things to Know
  • Limited Time Offer: Earn 90,000 bonus miles after you spend $3,000 in purchases on your new Card in your first 3 months. Offer ends 8/3/2022.
  • Earn up to 20,000 Medallion® Qualification Miles (MQMs) with Status Boost® per year. After you spend $25,000 in purchases on your Card in a calendar year, you can earn 10,000 MQMs up to two times per year, getting you closer to Medallion® Status. MQMs are used to determine Medallion® Status and are different than miles you earn toward flights.
  • Earn 3X Miles on Delta purchases and purchases made directly with hotels.
  • Earn 2X Miles at restaurants worldwide including takeout and delivery in the U.S., and at U.S. supermarkets.
  • Earn 1X Miles on all other eligible purchases.
  • Receive a Domestic Main Cabin round-trip companion certificate each year upon renewal of your Card. Payment of the government imposed taxes and fees of no more than $80 for roundtrip domestic flights (for itineraries with up to four flight segments) is required. Baggage charges and other restrictions apply. See terms and conditions for details.
  • Enjoy your first checked bag free on Delta flights.
  • Fee Credit for Global Entry or TSA PreCheck® after you apply through any Authorized Enrollment Provider. If approved for Global Entry, at no additional charge, you will receive access to TSA PreCheck.
  • Enjoy an exclusive rate of $39 per person per visit to enter the Delta Sky Club® for you and up to two guests when traveling on a Delta flight.
  • No Foreign Transaction Fees.
  • $250 Annual Fee.
  • Terms Apply.
  • See Rates & Fees
Regular APR
17.24%-26.24% Variable
Annual Fee
Balance Transfer Fee
Recommended Credit
Terms and restrictions apply. See rates & fees.

Editorial Disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airlines or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

Disclaimer: The responses below are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser’s responsibility to ensure all posts and/or questions are answered.