Skip to content

Hertz sharply devalues its loyalty program with little warning to members

Aug. 09, 2022
4 min read
Two cars in front of a Hertz sign in a parking lot
This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. Terms apply to the offers listed on this page. For an explanation of our Advertising Policy, visit this page.

In the fast-paced world of points and miles, the landscape is always shifting. Good deals can abruptly emerge — or expire — overnight.

Two days ago, on Aug. 7, Hertz sent a nondescript email to its loyalty members with a small blub mentioning an adjustment to Hertz Gold Plus Rewards points values. Some investigation shows that these changes are notably bad. You can count on your Hertz points being worth almost 30% less.

Let’s look at these latest changes to Hertz Gold Plus Rewards.

Sign up for our daily newsletter

For more TPG news delivered each morning to your inbox, sign up for our daily newsletter.

Hertz points are now worth significantly less

It's getting harder to redeem Hertz Gold Plus Rewards points. (Photo by Justin Sullivan/Getty Images)

Hertz uses a fixed award chart with prices for various types of rentals. The value you’ll get for your points fluctuates depending on:

  • Your rental car type.
  • The length of your rental.
  • Whether you’re renting one-way or round-trip.
  • When you rent.

Quick math shows that many award prices have increased by around 27%. That’s a huge devaluation — and doubly annoying for anyone with a large stash of Hertz points, as Hertz provided a discreet warning of these changes on Sunday via email.

(Screenshot from Hertz)

To better illustrate this change, we’ve made a quick comparison of the old and new prices for a single-day round-trip rental with Hertz.

Rental typeNew price (standard rewards)Old price (standard rewards)Price increase
1 free rental day950 points.750 points.About 27%.
Specialty vehicle 1 free rental day1,900 points.1,500 points.About 27%.
Hertz Adrenaline Collection 1 free day2,787 points.2,200 points.About 27%.
Hertz Prestige Collection 1 free day3,167 points.2,500 points.About 27%.

That said, finding standard award space for a Hertz redemption is tough — many months don’t have a single redemption available at this level in some popular destinations. Because of this, many travelers may opt for an AnyDay award instead. These have also shot up in price, with a one-day round-trip rental going from 1,500 points per day to 1,900 points per day, also representing a 27% increase.

You can find Hertz’s current award chart here. And you can find the old award chart here (for the time being).

Hertz partners with Delta Air Lines and other travel companies for points earning. So, instead of earning Hertz points for your rental, you can credit your earnings to a different program. In the past, we’ve advised against this strategy, as Hertz points have offered more average value than airline miles. However, this devaluation makes crediting miles to airlines a less objectionable idea.

Related: The complete guide to Hertz Gold Plus Rewards

Bottom line

Hertz has unexpectedly devalued its rewards by more than 20%, leaving loyal renters high and dry. It’s a disingenuous move when travel brands give hardly any warning for drastic changes like this.

If you’ve got a huge pile of rewards, be they hotel points, airline miles or rental car points, it’s a good idea not to sit on them for long. Loyalty programs sometimes take swift action to reduce the value you can receive from your rewards.

Featured image by (Photo by Michael Siluk/Education Images/Universal Images Group via Getty Images)
Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

TPG featured card

Best starter travel card
TPG Editor‘s Rating
Card Rating is based on the opinion of TPG‘s editors and is not influenced by the card issuer.
4 / 5
Go to review

Rewards

1 - 3X points
3XEarn 3 Points per $1 spent at Restaurants and Supermarkets
3XEarn 3 Points per $1 spent at Gas Stations, Air Travel and Hotels
1XEarn 1 Point per $1 spent on all other purchases

Intro offer

Earn 80,000 ThankYou® points60,000 points
For a limited time, earn 80,000 bonus ThankYou® Points after you spend $4,000 in purchases within the first 3 months of account opening

Annual Fee

$95

Recommended Credit

670-850
Excellent, Good
Credit ranges are a variation of FICO© Score 8, one of many types of credit scores lenders may use when considering your credit card application.

Why We Chose It

The Citi Premier’s 3 points per dollar spent across a wide range of popular categories is one of the more lucrative offerings in the world of points and miles. The Citi Premier comes with a $95 annual fee and is currently offering a solid sign up bonus of 80,000 points after you spend $4,000 on purchases within the first three months. It also has some valuable transfer partners to make the most of your rewards. Add in access to Citi Entertainment plus a $100 hotel credit for any single-stay hotel booking that exceeds $500 or more, excluding taxes and fees, booked through the Citi travel website, there are few reasons why the Citi Premier should not be in every traveler’s wallet.

Pros

  • Earns 3x points on restaurants, supermarkets, gas stations, air travel and hotels.
  • $100 annual hotel savings benefit (on single hotel stay bookings of $500 or more, excluding taxes and fees, booked through thankyou.com)
  • Points transfer to 16 airline programs, from JetBlue to Virgin Atlantic.
  • World Elite Mastercard benefits, extended warranty, damage and theft protection.

Cons

  • $95 annual fee
  • Lacks travel protections that other travel rewards cards come with
  • For a limited time, earn 80,000 bonus ThankYou® Points after you spend $4,000 in purchases within the first 3 months of account opening
  • Earn 3 Points per $1 spent at Restaurants and Supermarkets
  • Earn 3 Points per $1 spent at Gas Stations, Air Travel and Hotels
  • Earn 1 Point per $1 spent on all other purchases
  • Annual Hotel Savings Benefit
  • 80,000 Points are redeemable for $800 in gift cards when redeemed at thankyou.com
  • No expiration and no limit to the amount of points you can earn with this card
  • No Foreign Transaction Fees on purchases
Best starter travel card
TPG Editor‘s Rating
Card Rating is based on the opinion of TPG‘s editors and is not influenced by the card issuer.
4 / 5
Go to review

Rewards Rate

3XEarn 3 Points per $1 spent at Restaurants and Supermarkets
3XEarn 3 Points per $1 spent at Gas Stations, Air Travel and Hotels
1XEarn 1 Point per $1 spent on all other purchases
  • Intro Offer
    For a limited time, earn 80,000 bonus ThankYou® Points after you spend $4,000 in purchases within the first 3 months of account opening

    Earn 80,000 ThankYou® points
    60,000 points
  • Annual Fee

    $95
  • Recommended Credit
    Credit ranges are a variation of FICO© Score 8, one of many types of credit scores lenders may use when considering your credit card application.

    670-850
    Excellent, Good

Why We Chose It

The Citi Premier’s 3 points per dollar spent across a wide range of popular categories is one of the more lucrative offerings in the world of points and miles. The Citi Premier comes with a $95 annual fee and is currently offering a solid sign up bonus of 80,000 points after you spend $4,000 on purchases within the first three months. It also has some valuable transfer partners to make the most of your rewards. Add in access to Citi Entertainment plus a $100 hotel credit for any single-stay hotel booking that exceeds $500 or more, excluding taxes and fees, booked through the Citi travel website, there are few reasons why the Citi Premier should not be in every traveler’s wallet.

Pros

  • Earns 3x points on restaurants, supermarkets, gas stations, air travel and hotels.
  • $100 annual hotel savings benefit (on single hotel stay bookings of $500 or more, excluding taxes and fees, booked through thankyou.com)
  • Points transfer to 16 airline programs, from JetBlue to Virgin Atlantic.
  • World Elite Mastercard benefits, extended warranty, damage and theft protection.

Cons

  • $95 annual fee
  • Lacks travel protections that other travel rewards cards come with
  • For a limited time, earn 80,000 bonus ThankYou® Points after you spend $4,000 in purchases within the first 3 months of account opening
  • Earn 3 Points per $1 spent at Restaurants and Supermarkets
  • Earn 3 Points per $1 spent at Gas Stations, Air Travel and Hotels
  • Earn 1 Point per $1 spent on all other purchases
  • Annual Hotel Savings Benefit
  • 80,000 Points are redeemable for $800 in gift cards when redeemed at thankyou.com
  • No expiration and no limit to the amount of points you can earn with this card
  • No Foreign Transaction Fees on purchases