Skip to content

New York’s long-awaited Hard Rock Hotel is finally open

April 26, 2022
5 min read
hotel suite with couch and large deck
New York’s long-awaited Hard Rock Hotel is finally open
This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. Terms apply to the offers listed on this page. For an explanation of our Advertising Policy, visit this page.

Are you ready to rock, New York? I hope so.

The highly-anticipated Hard Rock Hotel New York is finally open, and it's unlike any Hard Rock experience you've had before.

Set between the glittering lights of the Theater District and Times Square, and near Rockefeller Center and Radio City Music Hall — one of the best places in town to catch a concert — this hotel is a great base in the heart of Midtown, which is having a renaissance of sorts. (Think: new celebrity-loved bars, record shops and even a roller rink.)

For more TPG news delivered each morning to your inbox, sign up for our daily newsletter.

The hotel's location is prime for hitting the area's many tourist attractions, but real music lovers will know that the Hard Rock is situated on New York City's historic Music Row, the stretch of West 48th Street where music stores hawked guitar strings and drum sticks to everyone from revered musicians like Jimi Hendrick and Ringo Starr to up-and-coming acts and the everyday New Yorker.

Though the music stores of legend have sadly shuttered, the Hard Rock Hotel New York claims to offer "a backstage pass to the city's historic Music Row" and offer a guest experience worthy of any Grammy winner. Rooms at the hotel currently start at $475 per night and are available to book online.

With 446 rooms and suites, guests will get the real VIP treatment with floor-to-ceiling windows, blue and gold accents inspired by the lights of the Big Apple flicking on at dusk and carpet patterns inspired by soundwaves. Pictures of famous artists like Bruce Springsteen and Lady Gaga cover the nearly full length of sliding glass doors, and sculptural elements above the beds also depict sound waves.

Related: New hotels in New York City give travelers more options, from Manhattan high-rises to boutique stays in Brooklyn

In-room amenities include Lavazza espresso machines, Rock Spa bath products and Kimono robes to lounge in, but that's only the start. The best way to take advantage of this music-focused hotel is by requesting a Fender guitar to play in your room or a Crosley record player to hear your favorite tracks on vinyl. In fact, Hard Rock created a special playlist of New York-themed tracks curated specifically for guests to enjoy, as well as a Soundtracks interactive guide to the area created by the Hard Rock team and local musicians.

Sign up for our daily newsletter

On the 36th floor, the 3,300-square-foot Rock Star Suite, a glass-enclosed multilevel penthouse, is the true star of the hotel's accommodations. On the first level, A-list guests will find an open-plan living and dining room with a bar and butler pantry, along with a private terrace that's a whopping 1,600 square feet. Upstairs, guests can retreat from the glamorous to a large bedroom with a walk-in closet and bathroom with a freestanding bathtub. The suite also has exclusive, direct access to the hotel's rooftop bar, RT60.

Perched on the 34th floor, RT60 is decked out in music memorabilia and serves cocktails and shareable plates indoors and out.

(Photo courtesy of Hard Rock Hotel New York)

And don't assume that just because this is a Hard Rock Hotel the only restaurant on site would be the eponymous chain.

Visitors can choose between two restaurants: NYY Steak, a Mozambique wood-paneled restaurant serving steak and fresh seafood, and Session, an all-day restaurant with an open-air terrace serving staples like omelets for breakfast and braised 48-hour short ribs for lunch or dinner.

(Photo courtesy of Hard Rock Hotel New York)

Throughout the hotel, guests are surrounded by Hard Rock's famous music memorabilia: music lyrics handwritten by John Lennon, custom outfits worn by Jay Z and Beyoncé, Joey Ramone's leather motorcycle jacket and a pair of Lady Gaga's boots.

Related: Part luxury, all rock ‘n’ roll: What it’s like at the Hard Rock Hotel at Universal Orlando

For even more music, guests can visit Audacy Live, a performance studio and entertainment hub created in partnership with broadcasting company Audacy, for live recording sessions, concerts and performances. Or, hit up The Venue on Music Row, the hotel's two-floor entertainment space inspired by New York's-jazz era, set to host live performances, fashion shows, after-parties and other events.

Hard Rock is no stranger to hotels and resorts as it has locations from Cabo and Amsterdam, to Bali and beyond. However, the now-open New York City location might just be its best act yet. But hey, if it all sounds a little too loud for you, it's always five o'clock at Jimmy Buffett's Margaritaville Resort in Times Square down the street.

Featured image by CHRIS SANDERS CHRIS-SANDERS.COM
Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

TPG featured card

Best luxury travel rewards card
TPG Editor‘s Rating
Card Rating is based on the opinion of TPG‘s editors and is not influenced by the card issuer.
4 / 5
Go to review

Rewards

5X points
5XEarn 5X Membership Rewards® Points for flights booked directly with airlines or with American Express Travel up to $500,000 on these purchases per calendar year.
5XEarn 5X Membership Rewards® Points on prepaid hotels booked with American Express Travel.

Intro offer

Earn 80,000 Points
Earn 80,000 Membership Rewards® points after you spend $6,000 on purchases on your new Card in your first 6 months of Card Membership.

Annual Fee

$695

Recommended Credit

670-850
Excellent/Good
Credit ranges are a variation of FICO© Score 8, one of many types of credit scores lenders may use when considering your credit card application.

Why We Chose It

Sometimes it's worth a large investment to reap the benefits of a great credit card. That's exactly the case with the Amex Platinum card. In exchange for the annual fee, you'll unlock access to the Amex Membership Rewards program that let you access airline and hotel transfer partners, along with new lifestyle and travel credits. This card is also incredibly rewarding for travel purchases, helping you rack up a ton of Membership Rewards points for your next award trip.

Pros

  • The current welcome offer on this card is quite lucrative. TPG values it at $1,600.
  • This card comes with a long list of benefits, including access to Centurion Lounges, complimentary elite status with Hilton and Marriott, at least $500 in assorted annual statement credits and so much more. (Enrollment required for select benefits.)
  • The Amex Platinum comes with access to a premium concierge service that can help you with everything from booking hard-to-get reservations to finding destination guides to help you plan out your next getaway.

Cons

  • The high annual fee is only worth it if you’re taking full advantage of the card’s benefits. Seldom travelers may not get enough value to warrant the cost.
  • Outside of the current welcome bonus, you’re only earning higher rewards on specific airfare and hotel purchases, so it’s not a great card for other spending categories.
  • The annual airline fee statement credit can be complicated to take advantage of compared to the broader travel credits offered by competing premium cards.
  • Earn 80,000 Membership Rewards® points after you spend $6,000 on purchases on your new Card in your first 6 months of Card Membership. Apply and select your preferred metal Card design: classic Platinum Card®, Platinum x Kehinde Wiley, or Platinum x Julie Mehretu.
  • Earn 5X Membership Rewards® Points for flights booked directly with airlines or with American Express Travel up to $500,000 on these purchases per calendar year and earn 5X Membership Rewards® Points on prepaid hotels booked with American Express Travel.
  • Get $200 back in statement credits each year on prepaid Fine Hotels + Resorts® or The Hotel Collection bookings, which requires a minimum two-night stay, through American Express Travel when you pay with your Platinum Card®.
  • $240 Digital Entertainment Credit: Get up to $20 back each month on eligible purchases made with your Platinum Card® on one or more of the following: Audible, Disney+, The Disney Bundle, ESPN+, Hulu, Peacock, SiriusXM, and The New York Times. Enrollment required.
  • $155 Walmart+ Credit: Cover the cost of a $12.95 monthly Walmart+ membership with a statement credit after you pay for Walmart+ each month with your Platinum Card. Cost includes $12.95 plus applicable local sales tax. Plus Ups are excluded.
  • American Express has expanded The Centurion® Network to include 40+ Centurion Lounge and Studio locations worldwide. There are even more places your Platinum Card® can get you complimentary entry and exclusive perks.
  • $200 Airline Fee Credit: Get up to $200 in statement credits per calendar year in baggage fees and more at one select qualifying airline.
  • $200 Uber Cash: Enjoy Uber VIP status and up to $200 in Uber savings on rides or eats orders in the US annually. Uber Cash and Uber VIP status is available to Basic Card Member only.
  • Get up to $300 back per calendar year on the Equinox+ digital fitness app, or eligible Equinox club memberships when you pay with your Platinum Card. Enrollment required. Learn more.
  • Breeze through security with CLEAR® lanes available at 100+ airports, stadiums, and entertainment venues and get up to $189 back per calendar year on your membership when you use your Card. Learn more.
  • $695 annual fee.
  • Terms Apply.
  • See Rates & Fees
Apply for The Platinum Card® from American Express
at American Express's secure site
Terms & restrictions apply. See rates & fees
Best luxury travel rewards card
TPG Editor‘s Rating
Card Rating is based on the opinion of TPG‘s editors and is not influenced by the card issuer.
4 / 5
Go to review

Rewards Rate

5XEarn 5X Membership Rewards® Points for flights booked directly with airlines or with American Express Travel up to $500,000 on these purchases per calendar year.
5XEarn 5X Membership Rewards® Points on prepaid hotels booked with American Express Travel.
  • Intro Offer
    Earn 80,000 Membership Rewards® points after you spend $6,000 on purchases on your new Card in your first 6 months of Card Membership.

    Earn 80,000 Points
  • Annual Fee

    $695
  • Recommended Credit
    Credit ranges are a variation of FICO© Score 8, one of many types of credit scores lenders may use when considering your credit card application.

    670-850
    Excellent/Good

Why We Chose It

Sometimes it's worth a large investment to reap the benefits of a great credit card. That's exactly the case with the Amex Platinum card. In exchange for the annual fee, you'll unlock access to the Amex Membership Rewards program that let you access airline and hotel transfer partners, along with new lifestyle and travel credits. This card is also incredibly rewarding for travel purchases, helping you rack up a ton of Membership Rewards points for your next award trip.

Pros

  • The current welcome offer on this card is quite lucrative. TPG values it at $1,600.
  • This card comes with a long list of benefits, including access to Centurion Lounges, complimentary elite status with Hilton and Marriott, at least $500 in assorted annual statement credits and so much more. (Enrollment required for select benefits.)
  • The Amex Platinum comes with access to a premium concierge service that can help you with everything from booking hard-to-get reservations to finding destination guides to help you plan out your next getaway.

Cons

  • The high annual fee is only worth it if you’re taking full advantage of the card’s benefits. Seldom travelers may not get enough value to warrant the cost.
  • Outside of the current welcome bonus, you’re only earning higher rewards on specific airfare and hotel purchases, so it’s not a great card for other spending categories.
  • The annual airline fee statement credit can be complicated to take advantage of compared to the broader travel credits offered by competing premium cards.
  • Earn 80,000 Membership Rewards® points after you spend $6,000 on purchases on your new Card in your first 6 months of Card Membership. Apply and select your preferred metal Card design: classic Platinum Card®, Platinum x Kehinde Wiley, or Platinum x Julie Mehretu.
  • Earn 5X Membership Rewards® Points for flights booked directly with airlines or with American Express Travel up to $500,000 on these purchases per calendar year and earn 5X Membership Rewards® Points on prepaid hotels booked with American Express Travel.
  • Get $200 back in statement credits each year on prepaid Fine Hotels + Resorts® or The Hotel Collection bookings, which requires a minimum two-night stay, through American Express Travel when you pay with your Platinum Card®.
  • $240 Digital Entertainment Credit: Get up to $20 back each month on eligible purchases made with your Platinum Card® on one or more of the following: Audible, Disney+, The Disney Bundle, ESPN+, Hulu, Peacock, SiriusXM, and The New York Times. Enrollment required.
  • $155 Walmart+ Credit: Cover the cost of a $12.95 monthly Walmart+ membership with a statement credit after you pay for Walmart+ each month with your Platinum Card. Cost includes $12.95 plus applicable local sales tax. Plus Ups are excluded.
  • American Express has expanded The Centurion® Network to include 40+ Centurion Lounge and Studio locations worldwide. There are even more places your Platinum Card® can get you complimentary entry and exclusive perks.
  • $200 Airline Fee Credit: Get up to $200 in statement credits per calendar year in baggage fees and more at one select qualifying airline.
  • $200 Uber Cash: Enjoy Uber VIP status and up to $200 in Uber savings on rides or eats orders in the US annually. Uber Cash and Uber VIP status is available to Basic Card Member only.
  • Get up to $300 back per calendar year on the Equinox+ digital fitness app, or eligible Equinox club memberships when you pay with your Platinum Card. Enrollment required. Learn more.
  • Breeze through security with CLEAR® lanes available at 100+ airports, stadiums, and entertainment venues and get up to $189 back per calendar year on your membership when you use your Card. Learn more.
  • $695 annual fee.
  • Terms Apply.
  • See Rates & Fees