That’s hot: Hampton by Hilton is now serving glittery pink waffles by Paris Hilton
Pop culture icon Paris Hilton is serving up her latest project, a glittery pink waffle, to Hampton by Hilton guests in the U.S. and Canada.
Hilton teamed up with Hampton to introduce the latest seasonal flavor, dubbed the Sparkling Strawberry Hampton Waffle, alongside a special Sparkling Strawberry Hampton Waffle Kit that can be purchased online for $29.99 and includes everything you need to make the new waffle, like waffle mix and edible glitter.
"The Sparkling Strawberry Hampton Waffle is totally iconic, sweet, and so me," Hilton said in a statement about the waffle. "I'm excited for everyone to try it and start their mornings with a little sparkle."
The waffle was unveiled at an event in New York City at the Hampton Inn Manhattan/Times Square Central, attended by TPG. At the event, one of Hampton by Hilton's U.S. Waffle Bosses, Beverly Christmas of the Hampton Inn Paris in Paris, Illinois, was able to showcase just how fun decorating a waffle with toppings (like whipped cream, chocolate chips, chocolate sauce, strawberries and, of course, edible glitter) actually is, whether you're making it at one of the 2,400 locations in the U.S. and Canada or right at home.
In fact, this is the first time Hampton's waffle mix has been available for purchase since the chain first introduced its now-iconic waffle back in 2009.
As TPG previously reported in August, when the Hilton Honors-affiliated hotel brand celebrated its 40th birthday, guests at Hampton by Hilton properties eat a whopping 30 million regular waffles each year and about 120 million miniwaffles. Over the years, new seasonal flavors have rolled out to much fanfare, including lemon, pumpkin spice, red velvet and birthday cake.
"At Hampton by Hilton, breakfast is such a key part of what we offer, and our waffles have become an iconic symbol of that tradition of providing a friendly and reliable stay," said Shruti Gandhi Buckley, Hampton by Hilton's global brand leader. "This collaboration with Paris Hilton brings a fresh, playful twist to something that's already so loved."
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Why We Chose It
The Capital One Venture X Business Card has all the Capital One Venture X Rewards Credit Card has to offer and more. It offers an incredible welcome bonus and requires an equally impressive spend to qualify. In addition, the card comes with premium travel perks like annual travel credit. (Partner offer)Pros
- The Capital One Venture X business card has a very lucrative welcome offer.
- In addition, the card comes with many premium travel perks such as an annual $300 credit for bookings through Capital One Business Travel.
- Business owners are also able to add employee cards for free.
Cons
- The card requires significant spending to earn the welcome offer.
- Another drawback is that the annual travel credit can only be used on bookings made through Capital One Business Travel.
- LIMITED-TIME OFFER: Earn up to 400K bonus miles: 200K miles when you spend $30K in the first 3 months, and an additional 200k miles when you spend $150k in the first 6 months
- Earn unlimited 2X miles on every purchase, everywhere—with no limits or category restrictions
- Earn 10X miles on hotels and rental cars and 5X miles on flights and vacation rentals booked through Capital One Business Travel
- With no preset spending limit, enjoy big purchasing power that adapts so you can spend more and earn more rewards
- Empower your teams to make business purchases while earning rewards on their transactions, with free employee and virtual cards. Plus, automatically sync your transaction data with your accounting software and pay your vendors with ease
- Redeem your miles on flights, hotels and more. Plus, transfer your miles to any of the 15+ travel loyalty programs
- Every year, you'll get 10,000 bonus miles after your account anniversary date. Plus, receive an annual $300 credit for bookings made through Capital One Business Travel
- Receive up to a $120 credit for Global Entry or TSA PreCheck®. Enjoy access to 1,300+ airport lounges worldwide, including Capital One Lounge locations and Priority Pass™ lounges, after enrollment
- Enjoy a $100 experience credit and other premium benefits with every hotel and vacation rental booked from the Premier Collection
- This is a pay-in-full card, so your balance is due in full every month