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Talk about opposite ends of the spectrum. Just months after IHG opened its newest budget-minded brand Avid in Oklahoma City, it’s enabling members to earn and redeem IHG Rewards Club points at one of the most exclusive property chains in the world. Following the acquisition of a majority stake in Regent Hotels & Resorts in March 2018, IHG is now ready to formally fold the Regent portfolio into the IHG collection.
Beginning Feb. 1, 2019, you’ll be able to earn IHG points while staying at Regent properties, and you’ll also be able to exchange IHG points for free nights there. As of now, just six ultra-luxe Regent properties exist:
- Regent Taipei
- Regent Berlin
- Regent Porto Montenegro
- Regent Beijing
- Regent Chongqing
- Regent Singapore
That said, Regent’s reach will soon expand with the opening of Regent Phu Quoc in 2019 and Regent Jakarta in 2020. IHG has already stated that it hopes to grow the Regent brand from six hotels to 40 in due time, with Regent Kuala Lumpur already in the works alongside a plan to rebrand the InterContinental Hong Kong, which is set to become a Regent hotel in 2021. The rebrand will see the hotel return to its roots, having first opened its doors as a Regent in 1980.
There’s no word yet on where Regent properties will sit along the IHG reward spectrum. It’ll no doubt be at the high-end, but only time will tell if IHG carves out a new tier for these high-end properties. We’re also in wait-and-see mode in terms of the chain’s Ambassador program. Currently, that program applies to its InterContinental portfolio, but it’s not a reach to think Regent’s clientele would appreciate similar perks.
All images courtesy of Regent.
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