Delta bullish on the return of business travel, despite 'alarm bells' of skeptics
Not so fast on those predictions about the death of business travel following the coronavirus pandemic.
Delta Air Lines aggressively forecast that corporate travelers would return in the second half of 2021 and credited its strategy of keeping the middle seat empty for luring an ever-increasing share of them.
"I think business travel has a very strong opportunity to return over the next two years and we will be well-positioned to get it," CEO Ed Bastian said Tuesday on Delta's earnings call as the carrier led off airline industry fourth-quarter reporting.
Bastian continued his assault on tech-inspired predictions of a permanent business travel decline due to the rise of Internet video conferencing. Notably, billionaire Bill Gates has pontificated that more than half of business travel "will go away" following the pandemic.
Delta does not share that view. When an analyst questioned the carrier's strategy of adding more premium seats as it rebuilds its fleet, Bastian responded, "I wouldn't draw the conclusion that corporate travel is impaired at all."
"I don't think we should be worried or ringing alarm bells as to the future of corporate travel," he said, noting that cost-cutting Delta has 200 fewer airplanes than it did at the start of the coronavirus crisis.
Bastian said Delta expects that "sustained recovery will begin in the second half of 2021." The carrier will be at breakeven or better by the second quarter, he said, after suffering a $755 million net loss in the fourth quarter. For the full-year, Delta's loss was a staggering $12.4 billion. Daily cash burn was $12 million in the fourth quarter and will total $10 million to $12 million in the current quarter.
"Demand will start to accelerate as vaccinations become more widespread," Bastian said.
Guide: Which US airlines are blocking middle seats?
Delta President Glen Hauenstein said that keeping the middle seat empty is boosting Delta's reputation among business flyers.
"The brand was never stronger (and) our revenue premiums have never been higher," Hauenstein said. "Customers value the Delta difference (including) the least amount of sellable capacity," as well as the carrier's safety standards during the coronavirus crisis and its workforce.
Hauenstein laid out a scenario for a three-phase recovery.
In the first phase, which continues fourth-quarter trends, demand choppiness will continue, with ticket sales down 50% from 2019. In the second, likely to come this spring, customers will start to regain confidence and will buy tickets for travel farther into the future.
More: Delta moves up Boeing 717, many 767 retirements amid coronavirus fleet reset
In the third and final phase, which Hauenstein put in the second half of the year, vaccines will become more widespread and Delta will see "sustained improvement of demand and yield," he said, adding that leisure travelers will return before corporate travelers.
During the call, Hauenstein recalled a Delta slogan, "Delta Is ready when you are," to indicate that Delta "will be ready to serve our corporate customers."
Bastian cited a survey of Delta's large corporate customers, which showed that 40% anticipate being fully back to 2019 business travel levels by 2022. Another 11% anticipate a full return by 2023. In contrast, 42% said they aren't sure when they will be back and 7% said they will never be back.
Farewell: Delta says goodbye to the Boeing 777, the one-time 'queen of our fleet'
Despite "all the dialogue and speculation about the death of business travel," at least 51% say they will return by 2023, Bastian said. If just half of those who are reluctant return, "that gets you 75% of the way back no later than 2023," he said, noting "that's a very pessimistic view."
Bastian was non-committal when a reporter asked when Delta will again begin to sell middle seats. So far, the carrier has said it plans to block them through March 30.
Hub outlook: Delta Air Lines 'committed' to new Boston hub; Austin, Raleigh focus cities
"We've not made a decision beyond the end of March relative to when to unblock the middle seats," Bastian said on the call. "We have some time to continue to look at that. I think it's going to be very much driven by customer demand, customer input, the confidence customers have in those seats."
Empty middle seats are "one of the important reasons why Delta has been able to earn an even higher revenue premium than we've always had," he added. "We want to be very careful as we make that decision."
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The Capital One Venture X Business Card has all the Capital One Venture X Rewards Credit Card has to offer and more. It offers an incredible welcome bonus and requires an equally impressive spend to qualify. In addition, the card comes with premium travel perks like annual travel credit. (Partner offer)Pros
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- In addition, the card comes with many premium travel perks such as an annual $300 credit for bookings through Capital One Business Travel.
- Business owners are also able to add employee cards for free.
Cons
- The card requires significant spending to earn the welcome offer.
- Another drawback is that the annual travel credit can only be used on bookings made through Capital One Business Travel.
- LIMITED-TIME OFFER: Earn up to 400K bonus miles: 200K miles when you spend $30K in the first 3 months, and an additional 200k miles when you spend $150k in the first 6 months
- Earn unlimited 2X miles on every purchase, everywhere—with no limits or category restrictions
- Earn 10X miles on hotels and rental cars and 5X miles on flights and vacation rentals booked through Capital One Business Travel
- With no preset spending limit, enjoy big purchasing power that adapts so you can spend more and earn more rewards
- Empower your teams to make business purchases while earning rewards on their transactions, with free employee and virtual cards. Plus, automatically sync your transaction data with your accounting software and pay your vendors with ease
- Redeem your miles on flights, hotels and more. Plus, transfer your miles to any of the 15+ travel loyalty programs
- Every year, you'll get 10,000 bonus miles after your account anniversary date. Plus, receive an annual $300 credit for bookings made through Capital One Business Travel
- Receive up to a $120 credit for Global Entry or TSA PreCheck®. Enjoy access to 1,300+ airport lounges worldwide, including Capital One Lounge locations and Priority Pass™ lounges, after enrollment
- Enjoy a $100 experience credit and other premium benefits with every hotel and vacation rental booked from the Premier Collection
- This is a pay-in-full card, so your balance is due in full every month
