Choice Privileges extends elite status for all, offers elite upgrades and bonus points
This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. Terms apply to the offers listed on this page. For an explanation of our Advertising Policy, visit this page.
As the coronavirus pandemic continues to stymie international travel, we’ve seen most (but not all) major hotels and airlines make changes to their loyalty programs such as extending elite status and offering other promotions to incentivize business. One notable holdout had been Choice Privileges, but as of today the company has joined the trend by extending elite status for all members, as well as a few other changes.
Let’s take a closer look at each of these and how they’ll affect you.
Choice elite status extensions
At this point, extending elite status has become the industry standard as business and leisure travelers alike remain grounded and unlikely to hit qualification thresholds this year. Choice has extended all members’ current elite status through Dec. 31, 2021, regardless of the number of nights you stay this year. Other major programs such as Marriott Bonvoy, Hilton Honors and World of Hyatt have already announced similar status extensions, putting pressure on competitors like Choice to follow suit.
Reduced elite status requirements
No one knows exactly when travel will start to pick up again, but even if things snapped back to normal today, we’ve already lost 25% of the elite-qualifying year. As reported by Frequent Flyer Bonuses, to compensate for this, Choice has announced reduced thresholds for elite status qualification in 2020:
- Gold status: earned after staying seven nights as opposed to 10
- Platinum status: earned after staying 15 nights as opposed to 20
- Diamond status: earned after staying 25 nights as opposed to 40
This change is best for those gunning for top-tier Diamond status, which saw its qualification requirement cut by a whopping ~37%. While extending elite status is an important first step, it counterintuitively disincentives people from traveling during this current year. Reducing the number of nights required to earn elite status is a great way to get people on the road again, once it’s safe to do so.
Related: The best hotel credit cards
Elite upgrades and bonus points
In addition to extending elite status, Choice is giving its current elites a limited-time upgrade to the next tier. Gold members will be upgraded to Platinum status and Platinum members will be upgraded to Diamond. If you stay at least five nights by Dec. 31, 2020, you’ll keep your upgraded tier through Dec. 31, 2021. Otherwise, your status will revert to your current level next year.
Diamond members can’t be upgraded as there’s no higher tier, but they aren’t being left out either. Choice is offering them a 10% bonus, in addition to their standard 50% elite bonus, on all points earned through Dec. 31, 2020.
Suspending points expiration
In addition to the above changes, all Choice Privileges members will see their points expiration suspended until Dec. 31, 2021. This gives you plenty of time to make plans for your points over the next year and a half without worrying about them expiring in the midst of the current pandemic.
It’s taken some companies a while to come around, but the coronavirus pandemic requires decisive action to keep valuable loyalty programs running smoothly. Choice’s decision to extend elite status and offer upgrades or bonus points to current elite members should help maintain customer loyalty moving forward.
Featured photo courtesy of the Cambria LAX.
Welcome to The Points Guy!
Earn 90,000 bonus miles after you spend $3,000 in purchases on your new Card in your first 3 months. Offer ends 8/3/2022.
With Status Boost™, earn 10,000 Medallion Qualification Miles (MQMs) after you spend $25,000 in purchases on your Card in a calendar year, up to two times per year getting you closer to Medallion Status. Earn 3X Miles on Delta purchases and purchases made directly with hotels, 2X Miles at restaurants and at U.S. supermarkets and earn 1X Mile on all other eligible purchases. Terms Apply.
- Limited Time Offer: Earn 90,000 bonus miles after you spend $3,000 in purchases on your new Card in your first 3 months. Offer ends 8/3/2022.
- Earn up to 20,000 Medallion® Qualification Miles (MQMs) with Status Boost® per year. After you spend $25,000 in purchases on your Card in a calendar year, you can earn 10,000 MQMs up to two times per year, getting you closer to Medallion® Status. MQMs are used to determine Medallion® Status and are different than miles you earn toward flights.
- Earn 3X Miles on Delta purchases and purchases made directly with hotels.
- Earn 2X Miles at restaurants worldwide including takeout and delivery in the U.S., and at U.S. supermarkets.
- Earn 1X Miles on all other eligible purchases.
- Receive a Domestic Main Cabin round-trip companion certificate each year upon renewal of your Card. Payment of the government imposed taxes and fees of no more than $80 for roundtrip domestic flights (for itineraries with up to four flight segments) is required. Baggage charges and other restrictions apply. See terms and conditions for details.
- Enjoy your first checked bag free on Delta flights.
- Fee Credit for Global Entry or TSA PreCheck® after you apply through any Authorized Enrollment Provider. If approved for Global Entry, at no additional charge, you will receive access to TSA PreCheck.
- Enjoy an exclusive rate of $39 per person per visit to enter the Delta Sky Club® for you and up to two guests when traveling on a Delta flight.
- No Foreign Transaction Fees.
- $250 Annual Fee.
- Terms Apply.
- See Rates & Fees