TPG exclusive: Chase to open its first airport lounge
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Polish up your Sapphire cards because Chase is entering the airport lounge game with its first Chase Sapphire Lounge by The Club.
Thanks to a tip from a Boston-based TPG reader, and as confirmed by TPG’s analysis of public documents, Chase has been approved to operate a new lounge at Boston Logan International Airport (BOS). The new 12,000-square-foot premium lounge will be located in the currently under-construction Terminal B to C connector at Logan.
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In October 2020, Massachusetts Port Authority (Massport), the entity that owns and operates Logan, received four proposals from lounge operators. Those proposals came from American Express (Centurion Lounge), Plaza Premium Group (Capital One Lounge), TAV America Operations Services (Primeclass Lounge) and Airport Dimensions (Chase Sapphire Lounge).
Each operator was evaluated on four criteria: capital investment; rent; a diversity, equity and inclusion (DE&I) plan; and the term of the lease.
According to Massport board meeting documents, Airport Dimensions, on behalf of Chase, was awarded a 12-year lease at Logan for a new lounge with a $20.4 million capital investment.
Airport Dimensions currently operates 28 lounges worldwide, including two already-existing spaces at Logan. For travelers, most of these lounges are familiar and branded as “The Club” or “Club Aspire” and are largely accessible via Priority Pass.
Chase’s new lounge at Logan has an anticipated “build-out” date in the first quarter of 2022.
According to slides from the Massport meeting, lounge amenities will include showers, a family room, a business lounge and rest and wellness areas. We don’t yet know exactly who will have access to the lounge, including whether Chase Sapphire Preferred Card and Chase Sapphire Reserve cardholders will receive complimentary or discounted entry. However, in the same Massport slide deck, there is mention of lounge access for Chase Sapphire members, Priority Pass holders and day passes.
While Chase did not comment on the Boston-specific location, it did confirm that Sapphire Lounges are on the way.
Marianne Lake, co-CEO of Chase states, “Travel has always been important to our customers who aspire for compelling and elevated experiences. We’re investing in meeting our customers where they want to be as more and more of them have the confidence to travel again.”
Chase also shared that the Sapphire Lounge will “bring a fresh approach to the lounge experience with locations to be announced in select markets over time.”
For years, the network of Amex wholly-owned and operated Centurion Lounges was the only major player in the card-run lounge space. But in recent months, Capital One announced its intention to open a network of airport lounges, starting at Dallas-Fort Worth International Airport (DFW) operated by the Plaza Premium Group, followed by Washington-Dulles (IAD) operated by TAV America Operation Services Inc. It’s clear that airport lounge competition is heating up amidst the credit card issuers.
Now, Chase has confirmed it is stepping into the ring with its Chase Sapphire lounges. Documents show one is underway at Boston and based on what Chase shared, it seems there may be more to come. Let the games begin.
This is a developing story and will be updated as we receive more information.
Featured photo by Martin Barraud/Getty Images
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