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Southwest Airlines CEO Gary Kelly to step down

June 23, 2021
4 min read
Southwest 50th Anniversary Celebration Freedom One HOU DAL-10
Southwest Airlines CEO Gary Kelly to step down
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Southwest Airlines chief Gary Kelly will step down as CEO early next year.

Kelly, 66, will be succeeded by Bob Jordan, currently Southwest’s executive vice president of corporate services.

“Bob and I have worked side by side for more than 30 years,” Kelly said in a Wednesday statement announcing the transition.

"He is a gifted and experienced executive and well-prepared to take on this important role,” Kelly continued. “Working closely with President Tom Nealon and Chief Operating Officer Mike Van de Ven, we will begin developing transition plans in the coming weeks and months. These three top-notch Leaders make for a powerful team to lead us forward.”

Jordan, 60, first joined Southwest in 1988.

Kelly began his career at Southwest as a financial controller in 1986, and was appointed chief financial officer three years later, eventually working his way up to CEO in 2004. Kelly replaced James Parker, who succeeded Herb Kelleher, Southwest's legendary co-founder as CEO in 2001.

Under Kelly, Southwest saw transformation and growth, acquiring former rival AirTran Airways, adding dozens of cities to an increasingly wide and dense network map, and flying internationally for the first time in its 50-year history, which the carrier celebrated last week. Also under Kelly's watch, Southwest began flying to Hawaii in March 2019 — adding a destination he said had become a top request of its frequent flyer members.

In more recent years, Kelly also led the airline through some of the biggest crises in the history of commercial aviation.

The nearly two-year Boeing 737 Max grounding, from early-2019 through late-2020, hit Southwest harder than any other airline.

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The carrier, which operates a fleet that consists entirely of various variations of Boeing's 737, had 41 Max aircraft unable to fly during the grounding, out of a fleet of 718 aircraft as of the end of 2020. Southwest is the largest Max customer, and was forced to strike scores of flights from its schedule as it worked to adapt around the unexpectedly lengthy grounding.

Gary Kelly toasted Southwest employees during a charter flight from Houston to Dallas, celebrating the airline's 50th anniversary. Photo by David Slotnick/The Points Guy

Kelly also stewarded the airline through the COVID-19 crisis, helping the airline shore up its liquidity and overall finances, avoid furloughing employees, and position itself to take advantage the current resurgence of travel demand, even as air travel came to a near stand-still across the globe earlier in 2020.

"I am most proud, especially after a pandemic, that we have never had a layoff, a furlough," Kelly said at an employee event celebrating the airline's 50th anniversary in Houston last week. "No other airline can say that."

"I'm grateful that I joined Southwest in 1986 when I had the chance. I'm grateful that I'm still a part of this great cause of leading Southwest Airlines. I'm grateful that the worst is behind us," Kelly added at the event. "And of course I am very grateful for my Southwest family."

When asked what he thinks the airline will look like in the next 50 years — and in the post-pandemic era — Kelly grew nostalgic in comments to TPG (TPG was not aware of the planned retirement announcement).

"I wish I was going to be around to see what it looks like, because it'll be different. But as long as we continue to offer great service at a low price and continue to innovate, we'll be good."

More: Southwest unveils new ‘freedom’ livery, gives workers 50,000 points for 50th anniversary

Among the challenges in the coming years and decades, which Kelly's successors will manage, he sees a few areas of focus, including air pollution, use of new technologies, and, likely, an eventual move away from the 737 platform as the next generation of aircraft are developed.

"Air travel's important. I would say we'll still be laser-focused on air travel," he said. "I think our DNA is to try and be as productive and efficient as we can. I think we'll be a world leader in air travel."

Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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  • Recommended Credit

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Why We Chose It

There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

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  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.