Basic business: Your next flight up front might be purchased a la carte
Travelers on a budget have a new way to fly business class with the introduction of restrictive "basic business," fares. Only a few airlines have introduced it so far — but could it be part of a growing trend toward a no-frills fare for premium cabins?
The latest airline to unveil a so-called basic business class comes from Finnair, which rolled out a new 'Business Light' fare this week. Travelers get a seat up front and carry-on bags, but that's it. They'll lose the premium airport experience and most other extras.
Finnair says its Business Light fares will give more options to customers who want a better in-flight experience without a hefty price tag. Business Light is being offered "for all short-haul and most intercontinental journeys."
Finnair's announcement of Business Light follows similar developments from several other airlines. In 2019, Emirates created a business-class fare type called "Special." Likened to basic economy, the Emirates Special fare only includes a business-class seat, inflight service and checked bags while excluding key amenities like chauffeur service and lounge access. Even complimentary seat selection is excluded from the Special fare.
Qatar Airways followed with its own version of a no-frills premium fare in late 2020, rolling out what is called the "Classic" business fare. Similar to Emirates, Qatar's Classic business only comes with the inflight business-class experience and checked bags.
Japanese airline ZIPAIR also recently began offering an unbundled business-class fare, as originally reported by PaxEx.aero in October 2020. Called the "Customize on your own" option, this base business fare does not even include meals or amenity kits -- everything must be purchased a-la-carte.
Finnair's announcement could signal a continuation of this trend. Just like how basic economy in the United States has become the norm after just a few years, it's left us wondering if basic business could become just as common.
Read More: Reconsidering Basic Economy
These new fare types have mixed implications. On one hand, the added option of unbundled fares gives travelers more flexibility in choosing the best fare type for their situation. On the other hand, these new fares can be so restrictive that they might not be worth the savings. Further, some critics contend that these fare types are a backdoor way for airlines to raise overall prices.
As for Finnair, let's look at the specifics of its basic business fare and see if it is worth the savings.
Just how restrictive is Business Light?
Here's how Finnair's Business Light ticket type compares to its traditional business-class experience:
What's the same?
- Business-class seat and inflight service (including meals)
- Carry-on and personal item allowance
What's different?
- No complimentary lounge access
- No complimentary checked bags
- No priority check-in, baggage, boarding or security.
- Seat selection for a fee
- Fewer miles: a 150% multiplier on award and tier points compared to 200% or 250% for a standard business-class ticket
- No complimentary WiFi
- Changes not allowed (not currently applicable due to pandemic)
Potential savings
Let's see how much money a Business Light fare could save on a short-haul flight:
On a Finnair flight in August from Helsinki (HEL) to London Heathrow (LHR), purchasing a Business Light fare equates to 65 Euros ($79) in savings.
While Business Light could be worth it for a traveler with just a carry-on bag, travelers with multiple checked bags should consider other fare options. On an intra-Europe flight, each checked bag costs 25 euros ($30) on Finnair. This means that a Business Light traveler with two checked bags would pay 50 euros ($60) of checked bag fees and would have their fare savings nearly canceled out on a short-haul flight.
The savings are higher on long-haul flights such as Helsinki to New York or Tokyo. However, note that Business Light is not available on every long-haul flight. A TPG search for Finnair flights on various dates in the summer and fall did not return basic business fares on any flight originating in the U.S. — though it was an option on round-trip flights from Finland to the U.S.
Here's what a "light" fare would look like on a HEL to JFK routing in October.
Read a review of Finnair's long-haul business product here.
Bottom Line
Though not every traveler will benefit from this new type of fare, basic business could be the perfect option for someone simply wanting a premium experience onboard their next flight at a more affordable price — and the option could be coming to more airlines soon.
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