Skip to content

Why You'll Want to Avoid Coach on These New British Airways Flights

Sept. 04, 2017
3 min read
BA cabin crew strike
Why You'll Want to Avoid Coach on These New British Airways Flights
The cards we feature here are from partners who compensate us when you are approved through our site, and this may impact how or where these products appear. We don’t cover all available credit cards, but our analysis, reviews, and opinions are entirely from our editorial team. Terms apply to the offers listed on this page. Please view our advertising policy and product review methodology for more information.

Norwegian, WOW Air and other low-cost carriers like LEVEL have flooded the transatlantic market with bargain-basement economy fares. Which is great, unless you're trying to run a legacy airline. Now, US-based carriers and their European counterparts are forced to find creative ways to keep fares low while limiting the impact to their bottom lines. One way to do that is to add a whole bunch of seats to existing planes.

That's done both through new aircraft deliveries and a process called retrofitting — and while these refreshes often spell good news for business-class travelers (as with Qatar's new Qsuite), they can also mean a much tighter squeeze in coach.

Last year, we learned that British Airways was planning to increase economy-cabin capacity by moving from a 3-3-3 configuration on its 777s to 3-4-3, which requires adding a seat to every row. Of course, that extra seat comes at the cost of passenger comfort, particularly for those of us with broad shoulders.

With this change, British Airways will be adding a whopping 52 seats to its 777s, moving from 280 seats to 332. Business class will drop from 40 seats to 32, premium economy will double in size from 24 seats to 48 and economy will go from 216 seats to 252. And now we know when these high-capacity 777s will make their debut — according to a report in The Independent, the first flight will take off on May 7, 2018.

3-4-3 economy seating on a retrofitted Qatar Airways 777-300ER.

The ever-reliable Routes Online confirms this date as well, adding other destinations as follows:

London Gatwick - Orlando (beginning May 11, 2018)
London Gatwick - Tampa (beginning June 7, 2018)
London Gatwick - New York-JFK (beginning July 8, 2018)
London Gatwick - Ft. Lauderdale (beginning September 13, 2018)
London Gatwick - Kingston (beginning May 7, 2018)
London Gatwick - Punta Cana (beginning May 8, 2018)
London Gatwick - Cancun (beginning May 12, 2018)

Daily Newsletter
Reward your inbox with the TPG Daily newsletter
Join over 700,000 readers for breaking news, in-depth guides and exclusive deals from TPG’s experts

Note that the new configuration is currently only scheduled to operate on select flights at first, though it'll likely be used on all flights on the above routes eventually. Be sure to check your seat map when booking, and note that substitutions are possible (for better or worse).

Unfortunately, this change is inevitable — even carriers known for offering an outstanding economy product are moving to 3-4-3 on the 777, including Qatar Airways and Cathay Pacific. It was only a matter of time before British Airways followed suit, too.

Will you be avoiding BA's retrofitted 777s?

Featured image by Gareth Fuller - PA Images via Getty Images.

Featured image by PA Images via Getty Images

TPG featured card

Rewards rate
3XEarn 3X Miles on Delta purchases.
1XEarn 1X Miles on all other eligible purchases.
Intro offer
Open Intro bonus
Earn up to 125,000 Bonus Miles
Annual fee
$650
Regular APR
19.49%-28.49% Variable
Recommended credit
Open Credit score description
Excellent to Good

Pros

  • Delta SkyClub access when flying Delta
  • Annual companion ticket for travel on Delta (upon renewal)
  • Ability to earn MQDs through spending
  • Various statement credits for eligible purchases

Cons

  • Steep annual fee of $650
  • Other Delta cobranded cards offer superior earning categories
  • Earn 100,000 Bonus Miles after you spend $6,000 or more in purchases with your new Card within the first 6 months of Card Membership and an additional 25,000 bonus miles after you make an additional $3,000 in purchases on the Card within your first 6 months, starting from the date that your account is opened. Offer Ends 04/01/2026.
  • Delta SkyMiles® Reserve American Express Card Members receive 15 Visits per Medallion® Year to the Delta Sky Club® when flying Delta and can unlock an unlimited number of Visits after spending $75,000 in purchases on your Card in a calendar year. Plus, you’ll receive four One-Time Guest Passes each Medallion Year so you can share the experience with family and friends when traveling Delta together.
  • Enjoy complimentary access to The Centurion® Lounge in the U.S. and select international locations (as set forth on the Centurion Lounge Website), Sidecar by The Centurion® Lounge in the U.S. (see the Centurion Lounge Website for more information on Sidecar by The Centurion® Lounge availability), and Escape Lounges when flying on a Delta flight booked with the Delta SkyMiles® Reserve American Express Card. § To access Sidecar by The Centurion® Lounge, Card Members must arrive within 90 minutes of their departing flight (including layovers). To access The Centurion® Lounge, Card Members must arrive within 3 hours of their departing flight. Effective July 8, 2026, during a layover, Card Members must arrive within 5 hours of the connecting flight.
  • Receive $2,500 Medallion® Qualification Dollars with MQD Headstart each Medallion Qualification Year and earn $1 MQD for each $10 in purchases on your Delta SkyMiles® Reserve American Express Card with MQD Boost to get closer to Status next Medallion Year.
  • Enjoy a Companion Certificate on a Delta First, Delta Comfort, or Delta Main round-trip flight to select destinations each year after renewal of your Card. The Companion Certificate requires payment of government-imposed taxes and fees of between $22 and $250 (for itineraries with up to four flight segments). Baggage charges and other restrictions apply. Delta Basic experiences are not eligible for this benefit.
  • $240 Resy Credit: When you use your Delta SkyMiles® Reserve American Express Card for eligible purchases with U.S. Resy restaurants, you can earn up to $20 each month in statement credits. Enrollment required.
  • $120 Rideshare Credit: Earn up to $10 back in statement credits each month after you use your Delta SkyMiles® Reserve American Express Card to pay for U.S. rideshare purchases with select providers. Enrollment required.
  • Delta SkyMiles® Reserve American Express Card Members get 15% off when using miles to book Award Travel on Delta flights through delta.com and the Fly Delta app. Discount not applicable to partner-operated flights or to taxes and fees.
  • With your Delta SkyMiles® Reserve American Express Card, receive upgrade priority over others with the same Medallion tier, product and fare experience purchased, and Million Miler milestone when you fly with Delta.
  • Earn 3X Miles on Delta purchases and earn 1X Miles on all other eligible purchases.
  • No Foreign Transaction Fees. Enjoy international travel without additional fees on purchases made abroad.
  • $650 Annual Fee.
  • Apply with confidence. Know if you're approved for a Card with no impact to your credit score. If you're approved and you choose to accept this Card, your credit score may be impacted.
  • Terms Apply.
  • See Rates & Fees