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Amazon Lowers Prices at Whole Foods Again, Expands Savings for Prime Members

April 02, 2019
3 min read
Amazon Lowers Prices at Whole Foods Again, Expands Savings for Prime Members
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Online retail giant Amazon will be lowering prices and introducing more perks for Amazon Prime members at Whole Foods grocery stores starting Wednesday.

Whole Foods said in announcing the change that prices "will be reduced by an average of 20 percent on select items throughout the store." More than 500 products, mostly produce and meat, will see a price cut.

This is the third price cut Amazon has announced for the grocery store since Amazon acquired it in August 2017.

Last June, Amazon started offering exclusive discounts at Whole Foods for Prime members, giving customers who are a part of Amazon's membership program an extra 10% off items that are already on sale. It now says it will double the number of items that receive this discount, with the savings being even deeper in some cases.

Examples of Prime deals in April that will rotate on a weekly basis include:

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  • Organic asparagus: $2.99/lb, save $2
  • Organic strawberries: $2.99/lb, save $2
  • Sumo Citrus: $2.49/lb, save $1.50
  • Air-chilled, no-antibiotics-ever whole chicken: $1.79/lb, save at least 40%
  • Spiral sliced ham: $3.99/lb, save at least 33%
  • Animal welfare-rated, bone in pork loin chops: $4.99/lb, save at least $2
  • Fresh, sustainable wild-caught halibut fillet: $16.99/lb, save at least 35%
  • 35% off all Justin’s brand products
  • $20 off Vega One Organic Shakes (24.3-26.9 oz. sizes only)
  • 40% off all Kite Hill plant-based products
  • 35% off all Epic brand products
  • Prepared sandwiches and wraps: 20% off

Amazon has introduced other perks to Prime members beyond the cash discounts at Whole Foods, such as free delivery and pickup.

However, Amazon recently raised the price of Prime membership from $99 per year to $119, so it's nice to see the program improve its perks, which includes access to free two-day shipping and premium video streaming, to compensate for the price increase.

If you're not yet a Prime member but want to sign up, you can save $10 off a $20 purchase at Whole Foods and try out a Prime membership for 30 days if you enroll by the end of April.

Those who don't have a Whole Foods in their area can still use Amazon Fresh for grocery delivery. Amazon is currently offering select American Express cardholders $30 off their first delivery, reports Points, Miles and Martinis.

Using a credit card such as the Chase Amazon Prime Rewards Visa Card at Whole Foods or Amazon will get you 5% back on all purchases at either store. If you want to maximize shopping at Whole Foods specifically, you'll earn 4x Membership Rewards points when using the American Express® Gold Card, which nets out to an 8% return according to TPG's valuations.

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Featured image by Denver Post via Getty Images
Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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Best card for premium perks while traveling
TPG Editor‘s Rating
Card Rating is based on the opinion of TPG‘s editors and is not influenced by the card issuer.
4 / 5
Go to review

Rewards Rate

10XEarn unlimited 10X miles on hotels and rental cars booked through Capital One Travel
5X5X miles on flights booked through Capital One Travel.
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  • Intro Offer
    Earn 75,000 bonus miles when you spend $4,000 on purchases in the first 3 months from account opening, equal to $750 in travel

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  • Recommended Credit
    Credit ranges are a variation of FICO© Score 8, one of many types of credit scores lenders may use when considering your credit card application.

    740-850
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Why We Chose It

The Capital One Venture X card is one of the best all-round travel credit cards ever launched. Not only is it offering a tremendous welcome bonus, but cardholders can earn tons of miles on everyday spending and receive a 10,000-mile anniversary bonus to boot. Its annual fee is $395, but cardholders can count on up to $300 in statement credits toward travel booked through Capital One Travel each year and other valuable benefits like access to Priority Pass lounges and Capital One’s own growing family of airport lounges.

Pros

  • Excellent welcome offer worth 75,000 miles after you spend $4,000 on purchases in the first three months.
  • Up to $300 in annual travel statement credits toward bookings make through Capital One Travel.
  • 10,000 bonus miles (worth $100 toward travel) each account anniversary.

Cons

  • The $395 annual fee might be expensive for some, but this card’s benefits provide much more value than that.
  • If you don’t travel frequently, this might not be the best card for you.
  • Earn 75,000 bonus miles when you spend $4,000 on purchases in the first 3 months from account opening, equal to $750 in travel
  • Receive up to $300 back annually as statement credits for bookings through Capital One Travel, where you'll get Capital One's best prices on thousands of options
  • Get 10,000 bonus miles (equal to $100 towards travel) every year, starting on your first anniversary
  • Earn unlimited 10X miles on hotels and rental cars booked through Capital One Travel and 5X miles on flights booked through Capital One Travel
  • Earn unlimited 2X miles on all other purchases
  • Unlimited complimentary access for you and two guests to 1,300+ lounges, including Capital One Lounges and the Partner Lounge Network
  • Receive up to a $100 credit for Global Entry or TSA PreCheck®
  • Use your Venture X miles to easily cover travel expenses, including flights, hotels, rental cars and more—you can even transfer your miles to your choice of 15+ travel loyalty programs
  • Named editors' choice for "Best New Credit Card of 2021" by The Points Guy
  • Earn 10 miles per dollar when you book on Turo, the world's largest car sharing marketplace, through May 16, 2023