Amazon Lowers Prices at Whole Foods Again, Expands Savings for Prime Members
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Online retail giant Amazon will be lowering prices and introducing more perks for Amazon Prime members at Whole Foods grocery stores starting Wednesday.
Whole Foods said in announcing the change that prices "will be reduced by an average of 20 percent on select items throughout the store." More than 500 products, mostly produce and meat, will see a price cut.
This is the third price cut Amazon has announced for the grocery store since Amazon acquired it in August 2017.
Last June, Amazon started offering exclusive discounts at Whole Foods for Prime members, giving customers who are a part of Amazon's membership program an extra 10% off items that are already on sale. It now says it will double the number of items that receive this discount, with the savings being even deeper in some cases.
Examples of Prime deals in April that will rotate on a weekly basis include:
- Organic asparagus: $2.99/lb, save $2
- Organic strawberries: $2.99/lb, save $2
- Sumo Citrus: $2.49/lb, save $1.50
- Air-chilled, no-antibiotics-ever whole chicken: $1.79/lb, save at least 40%
- Spiral sliced ham: $3.99/lb, save at least 33%
- Animal welfare-rated, bone in pork loin chops: $4.99/lb, save at least $2
- Fresh, sustainable wild-caught halibut fillet: $16.99/lb, save at least 35%
- 35% off all Justin’s brand products
- $20 off Vega One Organic Shakes (24.3-26.9 oz. sizes only)
- 40% off all Kite Hill plant-based products
- 35% off all Epic brand products
- Prepared sandwiches and wraps: 20% off
Amazon has introduced other perks to Prime members beyond the cash discounts at Whole Foods, such as free delivery and pickup.
However, Amazon recently raised the price of Prime membership from $99 per year to $119, so it's nice to see the program improve its perks, which includes access to free two-day shipping and premium video streaming, to compensate for the price increase.
If you're not yet a Prime member but want to sign up, you can save $10 off a $20 purchase at Whole Foods and try out a Prime membership for 30 days if you enroll by the end of April.
Those who don't have a Whole Foods in their area can still use Amazon Fresh for grocery delivery. Amazon is currently offering select American Express cardholders $30 off their first delivery, reports Points, Miles and Martinis.
Using a credit card such as the Chase Amazon Prime Rewards Visa Card at Whole Foods or Amazon will get you 5% back on all purchases at either store. If you want to maximize shopping at Whole Foods specifically, you'll earn 4x Membership Rewards points when using the American Express® Gold Card, which nets out to an 8% return according to TPG's valuations.
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The Marriott Bonvoy Business Amex is a stacked card with a rewards rate that will help you earn bonus points on everyday and business-related purchases. You'll earn 15 elite night credits each calendar year, and receive automatic Gold elite status. Finally, the free night award certificate with a redemption level of 35,000 points or less can get you hundreds of dollars in potential value each year.Pros
- 6x points on eligible purchases at hotels participating in the Marriott Bonvoy program
- 4x points at restaurants worldwide, U.S. gas stations, wireless telephone services purchased directly from U.S. service providers and U.S. shipping
- 2x points on all other eligible purchases
- Earn a free-night award each card renewal month (up to 35,000 points)
- Receive 15 elite night credits to jump-start status
- Transfer Marriott points to 40+ airlines
Cons
- Airline points transfer ratios are poor
- Must spend $60,000 in a year for second free-night award
- Limited Time Offer: Earn 100,000 Bonus Marriott Bonvoy Points after spending $4,000 in purchases on your new Card in your first 3 months of Card Membership. Offer expires 11/2/22.
- 6x points at hotels participating in the Marriott Bonvoy® program.
- 4x points for purchases made at restaurants worldwide, at U.S. gas stations, on wireless telephone services purchased directly from U.S. service providers and on U.S. purchases for shipping.
- 2x points on all other eligible purchases.
- Receive a 7% discount off standard rates for reservations of standard guest rooms at hotels that participate in the Marriott Bonvoy program when you book directly. Terms and Conditions Apply.
- Receive 1 Free Night Award every year after your Card renewal month. Plus, earn an additional Free Night Award after you spend $60K in purchases on your Card in a calendar year. Awards can be used for one night (redemption level at or under 35,000 Marriott Bonvoy® points) at hotels participating in Marriott Bonvoy®. Certain hotels have resort fees.
- Enjoy Complimentary Marriott Bonvoy Gold Elite Status with your Card.
- Terms apply.
- See Rates & Fees