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Alaska Airlines raises lounge membership prices, tightens access

Nov. 09, 2023
5 min read
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Alaska Airlines is increasing its lounge membership costs for 2024 and tightening restrictions in the process.

Beginning Feb. 1, 2024, the Seattle-based carrier will increase both the costs of a standard Alaska Airlines Lounge membership and an Alaska Airlines Lounge+ membership — for both elite and non-elite Alaska Airlines Mileage Plan members.

Alaska will also dispose of one of the most uncommon perks of its lounges: the ability to enter regardless of which airline you’re flying.

The changes were first spotted by One Mile at a Time, but confirmed with the airline by TPG.

Here’s what you need to know.

The Alaska Airlines Lounge in the North Satellite Terminal at Seattle-Tacoma International Airport (SEA). ALASKA AIRLINES

Cost of an Alaska Airlines lounge membership

Alaska Airlines sells two types of lounge memberships. The standard membership gets you into the airline’s network of nine lounges while a Lounge+ membership gets you into Alaska lounges and those of its 25 Oneworld Alliance and other partner airlines.

However, the carrier does offer $100 discounts for Mileage Plan elite status members.

Beginning Feb. 1, 2024, standard membership prices will increase by $50. Lounge+ memberships will increase by $100.

Here’s how it breaks down.

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Alaska Lounge membership:

  • Membership price will increase from $500 annually to $550
  • Membership price for elite members will increase from $400 to $450

Alaska Lounge+ membership:

  • Membership price will increase from $650 to $750
  • Membership price for elite members will increase from $550 to $650

It’s worth noting that a complimentary Alaska Lounge+ membership does remain a 100K Choice Benefit option for Mileage Plan elite members with MVP Gold 100K status.

Also, cardholders with the Alaska Airlines Visa® Credit Card get a $100 discount off an annual Alaska Lounge+ membership after paying with their card. (Note that the credit card discount cannot be combined with the elite status discount, though).

However, these changes for 2024 follow steps the airline took this past year in raising the cards' annual fees and adding new restrictions, such as the ability to purchase discounted lounge daypasses.

Alaska Airlines Lounge LAX
Alaska Airlines Lounge at Los Angeles International Airport (LAX). BENJI STAWSKI/THE POINTS GUY

New lounge entry restrictions

Starting Feb. 1, 2024, Alaska will also tighten its lounge access rules.

Going forward, members can only enter a lounge with a boarding pass on Alaska, a Oneworld partner or one of the airline’s other non-Oneworld partners.

Admittedly, this is a rule travelers face with most (if not all) U.S. airlines. After all, you can’t enter an American Airlines Admirals Club with a Delta Air Lines ticket.

However, Alaska has been the exception.

Its current rules specify that access is available to members and immediate family or up to two friends at no cost. They just need “a same-day ticketed boarding pass on any carrier.”

With the new restrictions, the airline will largely bring its entry requirements in line with those of many other carriers. However, it still won't have the sort of sweeping guest restrictions and other policies rolled out at lounges like the Amex Centurion Lounge or Delta Sky Clubs.

The same rules will apply to single-day pass holders: You’ll need to be flying on Alaska, a Oneworld airline such as American Airlines, or another Alaska partner like Condor.

KATIE GENTER/THE POINTS GUY

Bottom line

Alaska Airlines' lounge changes are twofold: pricier annual membership fees and the end of a fairly lenient policy that allows members to enter regardless of the airline they're flying with.

In a statement to TPG, the airline cited "more generous benefits" with its lounge memberships compared to other U.S. airlines.

"Occasionally, we need to adjust our pricing to make sure that quality stays at the level our members appreciate," an Alaska spokesperson added.

Related reading:

Featured image by ALASKA AIRLINES
Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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    As High As 100,000 points. Find Out Your Offer.
  • Annual Fee

    $325
  • Recommended Credit

    Excellent to Good

Why We Chose It

There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

Pros

  • 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.