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The Points Guy believes that credit cards can transform lives, helping you leverage everyday spending for cash back or travel experiences that might otherwise be out of reach. That's why we publish a variety of editorial content and card comparisons: to help you find a great card to turn your goals into reality.
Our site may earn compensation when a customer clicks on a link, when an application is approved, or when an account is opened with our partners, and this may impact how or where these products appear. While we don't cover all available credit cards, our editorial team creates and maintains all of the analysis of these cards, and our content is not influenced nor subject to review by any credit card company, bank or partner prior to (or after) publication. Please view our advertising policy and product review methodology for more information.
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Best Black Friday cash-back deals at Walmart, Best Buy, Lululemon and more — earn up to 50% back on online purchases
Featured image by FINN WINKLER/PICTURE ALLIANCE/GETTY IMAGES
Summer Hull has been covering (and using) travel tips, rewards credit cards and loyalty programs for over a decade. She has flown close to a million miles, often on points and miles and with her family in tow.
November 28, 2025 • 7 min read
The cards we feature here are from partners who compensate us when you are approved through our site, and this may impact how or where these products appear. We don't cover all available credit cards, but our analysis, reviews, and opinions are entirely from our editorial team. Terms apply to the offers listed on this page. Please view our advertising policy and product review methodology for more information.
Editorial note: Deals are accurate as of 10 a.m. EST on Nov. 28.
Editorial disclaimer: Opinions expressed here are the author's alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.
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By commenting, you agree to our Community Guidelines to help create a positive space for conversation. The responses below are not provided or commissioned by the bank advertiser, our partners, or The Points Guy (“TPG”). They have not been reviewed, approved, or otherwise endorsed by any of these parties. All responses are submitted by individual contributors, and neither the bank advertiser, our partners, nor TPG are responsible for ensuring that all posts and/or questions are answered.
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Quick summary
Black Friday offers some of the highest cash-back rates of the year through online shopping portals, with opportunities to stack savings on top of existing sales.
Popular portals like Rakuten, TopCashBack, ShopBack and others feature elevated rates at major retailers including Walmart, Best Buy, Macy's and Amazon, though availability and rates can vary by user and time.
Some platforms also provide bonus cash-back offers for new users, such as a $50 or $35 bonus after meeting a minimum spend threshold.
Miles-earning portals like Rove present additional options to earn travel rewards on select purchases, especially for hotel stays and certain retailers.
What to consider
Cash-back rates and eligibility may fluctuate throughout the Black Friday to Cyber Monday period, and some deals are targeted or limited to certain users.
Exclusions often apply to specific product categories, and some portals cap the maximum cash back per order or limit the number of times you can use a boosted rate.
Bonus offers for new users typically require meeting a minimum spend within a set timeframe and may have additional terms.
What you'll miss from the article
A detailed breakdown of the top cash-back rates by portal and retailer, plus tips for maximizing bonus offers and stacking savings.
Generated by AI with support from our editorial team.
Update: Some offers mentioned below are no longer available. View the current offers here.
There will be lots of talk today about the best Black Friday deals. And, there are some good ones (hello, cheapest-ever AirTags and AirPods under $70). But we all have different shopping lists, so that makes "best deals" hard to really point to since we all want something different.
That is, except for the one thing we basically all have in common: a love of cash. I'd bet we all like a big pile of cash back, and Black Friday is the Super Bowl of cash-back opportunities if you are willing to make a couple extra clicks before you hit "check out."
The basics: if you start your online purchase by first clicking through a site such as Rakuten, TopCashBack, ShopBack or Capital One Shopping before clicking from there to stores such as Walmart, Best Buy, Target, Lululemon and countless others, you can earn anywhere from 1-25% (or more!) of your purchase back in cash (or, sometimes, points) from that site.
On an average day, it's common to earn 1-3% back on popular online stores, which is nice, but not life-changing. However, during the Black Friday to Cyber Monday sales period, those numbers can jump significantly to some of the highest levels of the year.
This deal stacking opportunity allows you to take good Black Friday deals and make them even better by earning cash back on top of already great prices. Here's a look at some of the top Black Friday cash-back deals that are absolutely worth paying attention to. (Note: if you are shopping later this weekend and into Cyber Monday, we expect the amount to fluctuate.)
25% cash back at Walmart and more via Capital One Shopping
Capital One Shopping (which does not require a Capital One card or account) has had some truly incredible cash back deals in recent days, to the tune of 50% cash back in some cases. Some of those deals are targeted and not available to all users, so it's essential to check your account. But others, such as 25% cash back on eligible purchases at Walmart until Nov. 30, seem to be more widely available.
There are exclusions to this, naturally, such as Apple products, Beats products, groceries and more. However, if you are shopping for toys, clothes, eligible electronics, and other items, then this may be just the trick to stack on serious savings at Walmart.
Earn 12-15% cash back on many popular stores via Rakuten
Rakuten is a very popular cash back site in points and miles circles, thanks in part to your ability to earn cash back, Amex Membership Rewards points or, now, even Bilt Points for your purchases.
So, when we say you can earn 12% cash back, you can also choose to have it be 12 Bilt points per dollar, which we value at more than double the cash back amount if you maximize the points for travel, thanks to Bilt's outstanding lineup of transfer partners.
A few of the great cash back (or bonus points) opportunities at Rakuten for Black Friday include:
Lululemon: 15% cash back
PetSmart: 20% cash back
Bloomingdale's: 15% cash back
Macy's: 12% cash back
World of Hyatt: 12% cash back
Adidas: up to 15% cash back
Saks Fifth Avenue: 12% cash back
Disney Store: 15% cash back
Lego: up to 15% cash back
RAKUTEN
This is a great time to use the up to $75 Lululemon statement credit* you may have been holding onto from your American Express Platinum Card®, and earn cash back and get Black Friday deal prices in the process.
*Enrollment required; for purchases online and at U.S. stores (excluding outlets).
Tip to get a bonus $50 cash back:
If you're new to Rakuten, you're in luck because you can stack an excellent new customer referral offer on top of the increased cash back rates and get a bonus $50 in cash back after you spend $50 or more via Rakuten in the first 90 days.
Get 5% back at Amazon, 15% cash back at Best Buy and more via ShopBack
ShopBack is relatively new to the U.S., but it has some impressive cash-back bonuses available on Black Friday. It is also famously one of the few ways to earn cash back on Amazon purchases.
ShopBack often has caps on the amount you can earn per order with some of these increased rates, so take note of this before placing a larger order. Also, note whether you can use the boosted earn rate multiple times, as many are limited to one per user.
Here are some of the offers available Nov. 28 on ShopBack:
I told you today was bananas in all the best ways, and Rove is one of those ways. Rove is also somewhat newer, but it is quickly gaining popularity as a great way to earn a lot of miles on hotel stays, as well as through some of its online shopping offers.
Don't skip the 'highest cash back guarantee' at TopCashBack
Last, for now — but certainly not least — is TopCashBack, which offers a "highest cash back" guarantee and has plenty of great offers all its own, including up to 50% cash back on one that caught my eye.
TOPCASHBACK
It also awards a $35 cash-back bonus after you spend $10 via the platform via this link, so it makes sense to try this one if you haven't already.
As with many, there are terms and conditions and eligible purchase categories associated with some of these highest rates, but here are a few deals available on Nov. 28:
Whether you're shopping for toys, electronics, clothes, trips or almost anything else, Black Friday is a tremendous day to save money. Even if the item you want isn't on sale by itself, timing the purchase with outstanding cash back rates via sites like these can make it a great deal for you anyway.
Or, stack these cash back rates with great sale prices (and maybe even some credit card statement credits!) for an even better overall deal.
By commenting, you agree to our Community Guidelines to help create a positive space for conversation. The responses below are not provided or commissioned by the bank advertiser, our partners, or The Points Guy (“TPG”). They have not been reviewed, approved, or otherwise endorsed by any of these parties. All responses are submitted by individual contributors, and neither the bank advertiser, our partners, nor TPG are responsible for ensuring that all posts and/or questions are answered.
